Online Media Marketing
Put Your Web Site on Display
Much like Paid Search Marketing campaigns, effective Online Media Management (OMM) is more than just budgeting and reporting. EngineWorks professionally manages your display ads across the world's most important content networks. Our online media specialists apply proven strategies to deliver the greatest return on your ad spend through tactically placed banner ads, Flash-based ads, and video ads. We ensure that your brands are in front of individuals actively searching for products and services online.
EngineWorks Difference
Strategy
EngineWorks approach to Online Media Management is to fully immerse ourselves into your campaign objectives and interactive goals. We implement a highly focused ad placement strategy to consistently surpass your ROI goals. In addition, recommendations for ad copy, creative messaging, and landing pages are regularly provided to ensure your greatest return-on-investment.
Targeting
To maximize your display budget, we profile the individuals most interested in your products and services. Once identified, we strategically place - and test - your display ads in content networks and verticals that produce the best results. Your ads are served-up on highly relevant sites driven by our effective keyword targeting.
Performance
Our interactive ad strategy and placement campaigns are managed throughout content networks that are specifically relevant to your products and services. This ensures that they deliver qualified visitors actively engaged in the pursuit of your brands. These highly effective bid-based ad placements also enable us to provide full insight into your performance analytics and conversion metrics.
Professional OMM Services
- Campaign Strategy & Planning
- Comprehensive Research & Analysis
- Keyword List Optimization
- Campaign Structure & Organization
- Performance-based CPC Campaigns
- Display, Rich Media, & Video Placement
- A/B Ad Testing
- Messaging & Creative Recommendations
- Ad Positioning Testing
- Targeted ROI Strategies
- Spend Cap Management
- Conversion Tracking & Reporting
