Industry Statistics
EngineWorks provides sophisticated client acquisition services within the online search industry. Today, individuals use the Internet to perform online searches more than any other activity. In fact, according to a Pew Internet & American Life survey, searching online surpassed e-mailing as the most popular activity among Internet users in 2005.
Just as impressive is the fact that total spending on search engine marketing represented 45% of all online advertising dollars in 2008, as reported by IDG News Service, up from 41% in the previous year. In 2008, total domestic online ad spending reached $23.4 billion, an increase of 10.6% more than total spending in 2007.
Search marketing has remained the most popular advertising format since 2004.
Search Marketing Percentage of Total Online Marketing Revenue
