Industry Statistics
EngineWorks provides sophisticated data driven marketing services within the online search industry. Today, individuals perform online searches more than any other activity on the Internet. In fact, according to a Pew Internet & American Life survey¹, searching online surpassed e-mailing as the most common Internet activity way back in 2005.
Search Engine Marketing has remained the most popular online advertising format since 2004, and now commands an impressive 60.1% of all online advertising in the United States, as reported by Forester Research, Inc.²
Last year, total domestic online ad spending reached $25.6 billion, an increase of 9.4% compared to total spending in 2008. Of this total amount in 2009, search marketing represented almost $15.4 billion. This same Forester Research report also projects that the total amount of dollars spent on search marketing will increase at a compound rate of 15% per year over the next five (5) years, to $32 billion in 2014.
It is also important to note that Forester Research forecasts that the growth rate for Social Media Marketing will outpace this impressive Search Engine Marketing growth by more than double over the next five (5) years, increasing at a compounded annual rate of 34%.
