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Second Boutique & Lifestyle Lodging Association Webinar Featuring EngineWorks 10.08.09

Webinar No. 2 in Series on Search Engine Marketing for Resort and Hospitality Industry

PORTLAND, Ore. (September 25, 2009) – EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company specializing in ROI-based, data-driven interactive marketing solutions for the resort and hospitality industry, is pleased to announce the second session in a series of three (3) complimentary online Webinars being presented in conjunction with The Boutique & Lifestyle Lodging Association (BLLA). This second Webinar is scheduled for 9:00am PDT on Thursday, October 8, 2009.

Titled 10 Steps for Online Success, this informative online session will provide insight into the which online marketing strategies deliver the best results to travel and tourism businesses of all sizes. This second Webinar in the series follows the well-received first session which explained how search engine marketing is able to extract precise behavioral information that can be utilized to drive revenues through every channel of a company’s marketing mix, including both online and tradition media campaigns.

The intent of this professional Webinar series is to provide valuable information on current strategies and techniques being used to dramatically enhance the performance of travel and lodging Web sites throughout the online search landscape.

There is no cost to participate in this instructive Webinar. Simply sign-up online through the following link:

http://guest.cvent.com/i.aspx?1Q,P1,748553A2-DB35-4509-9152-E800845712DF

Below is the full agenda for these three (3) complimentary Webinars:

  1. September 24, 2009, 9:00am PST – Powering The Marketing Mix

  2. October 8, 2009, 9:00am PST – 10 Steps For Online Success

  3. October 22, 2009, 9:00am PST – Leveraging Social Media Marketing

The BLLA has been formed to be the unifying voice of this unique sector within the hospitality industry. The professional association is recognized as the definitive resource for researching, locating, and booking boutique and lifestyle hotels. Benefits for members include exclusive access to complimentary white papers, networking through online and live events, industry reports, Webinars, marketing education, and other valuable tools to manage and grow resort and hospitality businesses.

EngineWorks is very privileged to be an exclusive partnered service provider to The Boutique & Lifestyle Lodging Association.

About EngineWorks®

EngineWorks is an innovative online search engine marketing (SEM) services company headquartered in Portland, Oregon. The firm provides sophisticated SEM services that enhance the design and performance of commercial Web sites. Proprietary Search Engine Optimization (SEO) strategies improve the attractiveness of Web sites to search engine algorithms, resulting in highly ranked search listings throughout the world's most important engines and directories. Professional Paid Search Marketing campaigns deliver online customers through popular Pay-Per-Click (PPC) and Paid Inclusion engines. Finally, Social Media Marketing (SMM) services leverage conversational marketing through emerging social networks, blogs, and online communities to increase the volume and richness of two-way communication pertaining to your brand. EngineWorks is located at www.engineworks.com.

For more information, please contact:
Media Relations
prdept@engineworks.com
503.223.5700


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