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The Boutique & Lifestyle Lodging Association Webinar Series Featuring EngineWorks

Free Online Series on Search Engine Marketing for Resort and Hospitality Industry

PORTLAND, Ore. (September 14, 2009) – EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company specializing in ROI-focused, data-driven interactive marketing solutions for the resort and hospitality industry, is pleased to announce three (3) complimentary online Webinars being presented in conjunction with The Boutique & Lifestyle Lodging Association (BLLA). Beginning on September 24, 2009, this professional Webinar series will provide valuable information on cutting-edge SEM strategies and techniques currently being employed to dramatically increase revenues and profits at travel and lodging Web sites of all sizes.

The first installment of this series on September 24, 2009, titled Search – Powering The Marketing Mix, is actually an encore presentation of the Company’s inaugural Webinar with BLLA, which took place last month. The purpose for this session is to convey that professional SEM campaigns are able extract precise behavioral information pertaining to who is searching for specific products or services, which messages resonate with them, and what factors entice them to become customers. Armed with this invaluable knowledge, today’s advanced marketer can create targeting and messaging to drive actions through all marketing channels, including online and traditional campaigns.

The agenda for these three (3) complimentary Webinars is as follows:

  1. September 24, 2009, 9:00am PST – Powering The Marketing Mix

  2. October 8, 2009, 9:00am PST – 10 Steps For Online Success

  3. October 22, 2009, 9:00am PST – Leveraging Social Media Marketing

No cost is required for each of these professional SEM Webinars listed above. To register, simply sign-up online through the following link:

http://guest.cvent.com/i.aspx?1Q,P1,748553A2-DB35-4509-9152-E800845712DF

The BLLA was created to be the unifying voice of this unique sector within the hospitality industry. The professional association is recognized as the definitive resource for researching, locating, and booking boutique and lifestyle hotels. Benefits for members include exclusive access to complimentary white papers, networking through online and live events, industry reports, Webinars, marketing education, and other valuable tools to manage and grow resort and hospitality businesses.

EngineWorks is privileged to be an exclusive partnered service provider to The Boutique & Lifestyle Lodging Association.

About EngineWorks®

EngineWorks is an innovative online search engine marketing (SEM) services company headquartered in Portland, Oregon. The firm provides sophisticated SEM services that enhance the design and performance of commercial Web sites. Proprietary Search Engine Optimization (SEO) strategies improve the attractiveness of Web sites to search engine algorithms, resulting in highly ranked search listings throughout the world's most important engines and directories. Professional Paid Search Marketing campaigns deliver online customers through popular Pay-Per-Click (PPC) and Paid Inclusion engines. Finally, Social Media Marketing (SMM) services leverage conversational marketing through emerging social networks, blogs, and online communities to increase the volume and richness of two-way communication pertaining to your brand. EngineWorks is located at www.engineworks.com.

For more information, please contact:
Media Relations
prdept@engineworks.com
503.223.5700

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