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EngineWorks to Moderate SEMpdx Hot Seat in Portland, Oregon

Search Engine Marketing Panel Session on November 11, 2008

PORTLAND, Ore. (November 5, 2008) – EngineWorks, Inc. (www.engineworks.com), a high performance Search Engine Marketing (SEM) company, is pleased to announce that its Vice President of Strategy, Kent Schnepp, will be moderating the upcoming Search Engine Marketing Professionals of Portland (SEMpdx) Hot Seat titled 'Web Analytics . . . Do You Know What You Are Looking At?' on Tuesday, November 11, 2008.

This eventful evening of search marketing education, social networking, and dinner is taking place from 5:30pm to 8:00pm at Hotel DeLuxe in beautiful downtown Portland, Oregon.

As the SEMpdx board member in charge of events, Kent Schnepp has assembled a panel of Web Analytics experts to present the most current best practices on effective Web Analytics strategies designed to enhance your online marketing performance. This esteemed panel will feature Eric Peterson, author of the book titled Web Analytics Demystified, and Ian Lurie, president and CEO of Portent Interactive.

'Web Analytics' is defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage, according to the Web Analytics Association. While the majority of this definition is fairly straight forward, it is the 'understanding' component that can make difference between just having a Web site, and having a Web site surpass your marketing goals.

Information on registering and attending this informative event can be accessed through the following link:

http://tinyurl.com/SEMpdx-Nov-HotSeat

SEMpdx is an professional organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue. EngineWorks is proud to be a founding board member of this outstanding professional organization. In addition, we highly recommend that any one interested in learning the fundamentals of Web Analytics attended this upcoming Hot Seat.

About EngineWorks®

EngineWorks is an innovative online search engine marketing (SEM) services company headquartered in Portland, Oregon. The firm provides sophisticated SEM services that enhance the design and performance of commercial Web sites. Proprietary Search Engine Optimization (SEO) strategies improve the attractiveness of Web sites to search engine algorithms, resulting in highly ranked search listings throughout the world's most important engines and directories. Professional Paid Search Marketing campaigns deliver online customers through popular Pay-Per-Click (PPC) and Paid Inclusion engines. Finally, Social Media Marketing (SMM) services leverage conversational marketing through emerging social networks, blogs, and online communities to increase the volume and richness of two-way communication pertaining to your brand. EngineWorks is located at www.engineworks.com.

For more information, please contact:
Media Relations
prdept@engineworks.com
503.223.5700

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