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EngineWorks Hires New Director of Paid Search

January 16, 2008 (Portland, OR) EngineWorks, Inc. (www.engineworks.com), a professional search marketing firm specializing in high performance search engine marketing (SEM) services, is pleased to announce today that the Company hired Lisa Peyton to its new position of Director of Paid Search. In this role, Ms. Peyton will be responsible for overseeing the Company’s Paid Search Marketing Department, and will coordinate the implementation and management of Pay-Per-Click (PPC) and Paid Inclusion campaigns for EngineWorks’ rapidly growing roster of world-class clients.

Ms. Peyton brings substantial Paid Search marketing skills and interactive media experience to EngineWorks. Immediately prior to joining EngineWorks, Lisa held the position of Internet Marketing Coordinator at Generator Group, a leading employment search firm in Portland, Oregon. In this previous position, she managed all SEM functions for the firm, including Paid Search campaigns and Natural SEO strategies.

In addition to being a Google AdWords Qualified Professional, Ms. Peyton has mastered advanced PPC management skills including in-depth keyword research and analysis, ad copy and landing page optimization and testing, and analytics tracking and reporting. Lisa is also an active member in Search Engine Marketing Professionals of Portland (www.sempdx.org), a local association of SEM companies and executives.

“We are extremely pleased to welcome Lisa to our vibrant company to spearhead our Paid Search initiatives”, exclaimed Sean McMahon, president of EngineWorks. “Her extensive search acumen and Web design background augments our already impressive team of experienced SEM professionals”, Mr. McMahon added.

Ms. Peyton earned her Bachelor degree from Virginia Commonwealth University in Richmond, Virginia. She also has a Web Development Certificate from Portland State University.

About EngineWorks®

EngineWorks is an innovative online search engine marketing (SEM) services company headquartered in Portland, Oregon. The firm provides sophisticated SEM services that enhance the design and performance of commercial Web sites. Proprietary Search Engine Optimization (SEO) strategies improve the attractiveness of Web sites to search engine algorithms, resulting in highly ranked search listings throughout the world's most important engines and directories. Professional Paid Search Marketing campaigns deliver online customers through popular Pay-Per-Click (PPC) and Paid Inclusion engines. Finally, Social Media Marketing (SMM) services leverage conversational marketing through emerging social networks, blogs, and online communities to increase the volume and richness of two-way communication pertaining to your brand. EngineWorks is located at www.engineworks.com.

For more information, please contact:
Media Relations
prdept@engineworks.com
503.223.5700

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