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EngineWorks Achieves Impressive Performance for Liftopia.com

Paid Search Marketing Increases Total Conversions by More Than 100%

PORTLAND, Ore. (January 14, 2010) - EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company specializing in data-driven, ROI-based interactive solutions, is pleased to announce that the Company’s professional Paid Search Marketing services have achieved tremendous conversion-to-revenue performance for its world-class client, Liftopia Inc.

Liftopia, located online at www.liftopia.com, is the leading online marketplace for discount ski lift tickets to popular alpine resorts across the United States. The firm provides a convenient Internet destination for snow skiing and snowboarding enthusiasts to research and find bargain prices on day tickets and special package deals at more than one-hundred (100) of the nation’s most desirable winter resorts.

Through the professional implementation and management of their advanced Paid Search Marketing campaign, EngineWorks dramatically increased Liftopia’s most important year-over-year performance metrics, including Click-Through-Rate (CTR), average Cost-Per-Visit (CPV), Conversion Rate, Cost-Per-Conversion (CPC), and total number of Conversions.

In December 2009, EngineWorks increased the CTR of visitors arriving via Paid Search listings by 106.5%, compared to the same month in the previous year. Also during this time, Liftopia’s average CPV was reduced by 47.5%. This means that twice as many qualified visitors arrived at the Liftopia Web site, at half the cost.

In addition, the search marketing company was able to significantly increase Liftopia’s Conversion Rate from 2.56% in December 2008, to 4.55% in December 2009. This 77.7% increase in their Conversion Rate lead to a 70.6% reduction in the Cost-Per-Conversion through this Paid Search campaign.

Ultimately, EngineWorks’ proven strategies, daily campaign management, and custom optimization have resulted in an increase of more than 110% in the total number of Conversions on Liftopia.com in December 2009 compared to December 2008.

“The hard work and dedication from the EngineWorks team,” exclaimed Ron Schneidermann, Co-Founder of Liftopia, “has enabled our company to deliver the best deals in the ski industry to a much larger audience, much more efficiently. We could not be more pleased with the results.”

About Liftopia

Liftopia is the leading online marketplace for discount lift tickets to top alpine resorts across the country. The company helps resorts utilize yield management and distribution best practices from the online travel industry to generate incremental revenue. Liftopia.com partners directly with resorts to offer skiers and riders the best available deal for any given day. Because customers are willing to buy date-specific, non-refundable tickets in advance, Liftopia is able to offer substantial discounts versus other outlets. Liftopia is located online at www.liftopia.com.

About EngineWorks®

EngineWorks is an innovative online search engine marketing (SEM) services company headquartered in Portland, Oregon. The firm provides sophisticated SEM services that enhance the design and performance of commercial Web sites. Proprietary Search Engine Optimization (SEO) strategies improve the attractiveness of Web sites to search engine algorithms, resulting in highly ranked search listings throughout the world's most important engines and directories. Professional Paid Search Marketing campaigns deliver online customers through popular Pay-Per-Click (PPC) and Paid Inclusion engines. Finally, Social Media Marketing (SMM) services leverage conversational marketing through emerging social networks, blogs, and online communities to increase the volume and richness of two-way communication pertaining to your brand. EngineWorks is located at www.engineworks.com.

For more information, please contact:
Media Relations
prdept@engineworks.com
503.223.5700

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