Is the SEM Intern Today’s Apprentice?
Posted by Courtney on 07.31.2008
As EngineWorks continues to rapidly scale both our revenues and client roster, a major concern recently expressed by our management team is if our company will be able to secure new team members who possess the Search Engine Marketing (SEM) knowledge, experience, and skills necessary to manage our world-class client campaigns.
This fact was conveyed by our company president, Sean McMahon, during an interview titled ‘Start-Up: Vital Signs of a Young Regional Company’ in the July 5, 2008 issue of The Oregonian newspaper. In this interview, Sean stated that one of his fears for the future of our company is that “we won’t find the acutely skilled people we need to stay lean and mean while meeting our clients’ needs”.
The obvious point behind this statement is that since Search Engine Marketing is not currently standard curriculum at colleges and universities, it is extremely difficult to discover young, entry-level individuals with prior exposure to cutting-edge search marketing strategies and techniques. (more…)
Posted in Blogging, EngineWorks, Search Marketing / 9 Comments »
