Should I Care About My Bounce Rate?
Posted by Tyson Braun on 01.08.2009
As most online marketers are aware, many factors contribute to successfully acquiring new business through your Web site. One metric that is perceived to have a significant impact upon the number of site visitors who convert to customers is your Web site’s Bounce Rate. Your Bounce Rate is the percentage of visitors that arrive at a page on your site, and then immediately exit, or ‘bounce’, to another destination. Presumably, these visitors didn’t like what they saw, and left your site. It has been predicted that in the near future, a site’s overall Bounce Rate will be a weighted factor within search engine ranking algorithms that contributes to prominent positioning within Natural search listings. This is due to the assumption that, if people are staying on your site, then you must be providing useful and relevant content.
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