Performance Blog

Final Tally of Donations Raised During OMSI 2010 Space Gala
by Sean McMahon | February 10, 2010

OMSI Moon BallsAs reported in this month’s issue of Portland Monthly Magazine, the spectacular Oregon Museum of Science and Industry (OMSI) 2010 Space Gala generated more than $547,000 in donations to support the museum’s educational services, including action camps and classes, outdoor learning facilities, and general operating expenses.  EngineWorks is pleased to have assisted in raising these funds through our sponsorship of this wonderful event, and by enabling OMSI to connect with its members through our EngineWorks SEO and Social Media Marketing efforts.

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SEMpdx Link Building Panel Presentation on 02.09.10
by Sean McMahon | February 8, 2010

SEMpdxlogo-1As conveyed in a previous blog post last week, Search Engine Marketing Professionals of Portland (SEMpdx) is holding a highly informative panel presentation tomorrow evening at Hotel deLuxe in beautiful downtown Portland, Oregon.  Our regional search industry organization will be hosting this eventful evening from 5:30pm to 7:30pm on Tuesday, February 9, 2010.

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Conversions Lift-Off at Liftopia!
by Sean McMahon | February 5, 2010

liftopiaJust in case you missed our press release we published last month, this blog post highlights the impressive performance that our team of search marketing experts has achieved for our valued client, Liftopia.com.  Through the implementation and management of our professional Paid Search Marketing services, we are dramatically increasing Liftopia’s critical online conversion metrics.

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EngineWorks Panel Presentation at SEMpdx Link Building Event 02.09.10
by Sean McMahon | February 3, 2010

SEMpdxlogo-1As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are proud to announce that Scott Fish, our Director of Search at EngineWorks, will be imparting his expert advice on how to achieve prominent positioning within Natural search results through legitimate online Link Building strategies at the upcoming SEMpdx Link Building Six Pack.  This lively evening of discourse and socializing is taking place at the Hotel deLuxe here in Portland, Oregon on Tuesday, February 9, 2010.

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OMSI 2010 Space Gala – A Resounding Success for Science Education
by Sean McMahon | February 1, 2010

OMSI EngineWorks Moon BallAs we promoted through our blog for the past several months, EngineWorks was privileged to be a sponsor of the Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, which took place at OMSI here in Portland on January 23, 2010.  We are pleased to report that, in addition to a wonderful event featuring amazing culinary dishes, fantastic science displays, meandering Ewoks(!), and more than 900 EngineWorks moon balls (see photo), the caring individuals in attendance voluntarily contributed more than half-a-million dollars in donations to the museum.

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'Connect With' is the new 'Pitch To'
by Sean McMahon | January 29, 2010

pitchman“Engaging with customers is the yardstick by which we measure those brands that survive and those that don’t.  Marketers now need to appeal to the individual and engage with customers on a one-to-one basis.”

That is the message delivered by David Eldridge, CEO of Alterian, in a re-affirming article today from eMarketer titled ‘Consumers Demand Engagement’.  His resounding point is that even though more and more marketers are shifting dollars away from traditional advertising channels to interactive marketing, it is crucial that today’s new media (i.e., digital community marketing and social media networking) be  incorporated into an integrated communication strategy, rather than executed as a stand-alone channel.

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EngineWorks in Attendance at Canada-e-Connect
by Sean McMahon | January 27, 2010

MAPLE_LEAFToday, our Vice President of Client Acquisition, Mike Rosenberg, is attending the Canada-e-Connect Conference taking place at the Delta Centre-Ville located in the heart of downtown Montreal, Quebec.  Touted as the leading online strategy conference for Canadian tourism, Canada-e-Connect is presented in association with PhoCusWright, the global leader in travel and tourism research and strategic intelligence.

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2009 Online Holiday Retail Revenue Up Substantially
by Sean McMahon | January 14, 2010

shopping-online-430In their January 6, 2010 press release, comScore announced that total online sales during the 2009 holiday season increased an impressive four percent (+4.0%) compared to the same selling period last year.  While this increase may seem less than substantial on first glance, it represents a major improvement over the 5.7% decrease during last year’s holiday season.

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Where Do Consumers Find The Best Deals: Online!
by Sean McMahon | January 7, 2010

42-15316254In a very encouraging article published today by eMarketer titled ‘Finding the Best Deals Online’, a recent study discovered that in 2009, almost half of all consumers in the United States perceived that shopping online delivered better deals than shopping at retail locations.

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What's The Best Social Media Strategy Today?
by Sean McMahon | January 5, 2010

social_mediaA revealing study conducted in September 2009 by MarketingProfs discovered that, even though many professional marketers today are employing Social Media Marketing strategies in an attempt to connect with target audiences, they may not necessarily be implementing the tactics most likely to influence their customers.

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