Search Marketing Blog
Social Media Marketing is Going Down Hill
Posted by Sean McMahon on 02.24.2010
Mashable, the world’s largest blog focused exclusively on Web 2.0 and social media news, published a revealing piece pertaining to the recent successful push by destination resorts into social networking platforms and online communities. The article, titled ‘How the Resort Industry is Using Social Media’, astutely points out that these new strategies are being used to directly connect with individuals researching and booking family vacations and recreational trips, and to influence potential guests that may not be reached through traditional marketing channels.
Has Google Violated Its Golden Rule?
Posted by Sean McMahon on 02.18.2010
Yesterday, Danny Sullivan, editor-in-chief of Search Engine Land, reported in his article titled ‘Google Blurs The Line Between Paid & Unpaid Results Again’, that the world’s largest search engine is now allowing businesses to have Sponsored Links (i.e., paid listings) appear within their Local Business Center (LBC) results. Google’s LBC listings, also known as the “Seven-Pack of Local Listings”, appear at the top of their Natural search results, typically along-side a local map and directions information.
Final Tally of Donations Raised During OMSI 2010 Space Gala
Posted by Sean McMahon on 02.10.2010
As reported in this month’s issue of Portland Monthly Magazine, the spectacular Oregon Museum of Science and Industry (OMSI) 2010 Space Gala generated more than $547,000 in donations to support the museum’s educational services, including action camps and classes, outdoor learning facilities, and general operating expenses. EngineWorks is pleased to have assisted in raising these funds through our sponsorship of this wonderful event, and by enabling OMSI to connect with its members through our EngineWorks SEO and Social Media Marketing efforts.
SEMpdx Link Building Panel Presentation on 02.09.10
Posted by Sean McMahon on 02.08.2010
As conveyed in a previous blog post last week, Search Engine Marketing Professionals of Portland (SEMpdx) is holding a highly informative panel presentation tomorrow evening at Hotel deLuxe in beautiful downtown Portland, Oregon. Our regional search industry organization will be hosting this eventful evening from 5:30pm to 7:30pm on Tuesday, February 9, 2010.
Conversions Lift-Off at Liftopia!
Posted by Sean McMahon on 02.05.2010
Just in case you missed our press release we published last month, this blog post highlights the impressive performance that our team of search marketing experts has achieved for our valued client, Liftopia.com. Through the implementation and management of our professional Paid Search Marketing services, we are dramatically increasing Liftopia’s critical online conversion metrics.
EngineWorks Panel Presentation at SEMpdx Link Building Event 02.09.10
Posted by Sean McMahon on 02.03.2010
As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are proud to announce that Scott Fish, our Director of Search at EngineWorks, will be imparting his expert advice on how to achieve prominent positioning within Natural search results through legitimate online Link Building strategies at the upcoming SEMpdx Link Building Six Pack. This lively evening of discourse and socializing is taking place at the Hotel deLuxe here in Portland, Oregon on Tuesday, February 9, 2010.
OMSI 2010 Space Gala – A Resounding Success for Science Education
Posted by Sean McMahon on 02.01.2010
As we promoted through our blog for the past several months, EngineWorks was privileged to be a sponsor of the Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, which took place at OMSI here in Portland on January 23, 2010. We are pleased to report that, in addition to a wonderful event featuring amazing culinary dishes, fantastic science displays, meandering Ewoks(!), and more than 900 EngineWorks moon balls (see photo), the caring individuals in attendance voluntarily contributed more than half-a-million dollars in donations to the museum.
‘Connect With’ is the new ‘Pitch To’
Posted by Sean McMahon on 01.29.2010
“Engaging with customers is the yardstick by which we measure those brands that survive and those that don’t. Marketers now need to appeal to the individual and engage with customers on a one-to-one basis.”
That is the message delivered by David Eldridge, CEO of Alterian, in a re-affirming article today from eMarketer titled ‘Consumers Demand Engagement’. His resounding point is that even though more and more marketers are shifting dollars away from traditional advertising channels to interactive marketing, it is crucial that today’s new media (i.e., digital community marketing and social media networking) be incorporated into an integrated communication strategy, rather than executed as a stand-alone channel.
EngineWorks in Attendance at Canada-e-Connect
Posted by Sean McMahon on 01.27.2010
Today, our Vice President of Client Acquisition, Mike Rosenberg, is attending the Canada-e-Connect Conference taking place at the Delta Centre-Ville located in the heart of downtown Montreal, Quebec. Touted as the leading online strategy conference for Canadian tourism, Canada-e-Connect is presented in association with PhoCusWright, the global leader in travel and tourism research and strategic intelligence.
2009 Online Holiday Retail Revenue Up Substantially
Posted by Sean McMahon on 01.14.2010
In their January 6, 2010 press release, comScore announced that total online sales during the 2009 holiday season increased an impressive four percent (+4.0%) compared to the same selling period last year. While this increase may seem less than substantial on first glance, it represents a major improvement over the 5.7% decrease during last year’s holiday season.
