Search Marketing Blog
2010: An (OMSI) Space Odyssey
Posted by Sean McMahon on 12.10.2009‘Open the pod bay doors, Hal.’
This famous line from the 1968 science-fiction film written by Stanley Kubrick and Arthur C. Clark embodies the spirit behind the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, taking place in Portland, Oregon on January 23, 2010. Sub-titled Discover * Inspire * Dream, the purpose for this exciting event is to ‘open the pod bay doors’ of the attendee’s minds to the possibilities of future space exploration and interplanetary travel.
Caffeine by Google… The New Buzz in the Search Industry
Posted by Kent Schnepp on 12.08.2009It is well known that a great number of online marketing professionals fuel their day with highly stimulating caffeinated beverages. Thus, it is not surprising that the leading player within our space, Google, selected ‘Caffeine’ to be the code name for their recently introduced search engine algorithm.
According to the announcement made by the G-Men and G-Women in August of this year, Caffeine is even faster and more accurate than their previous spidering and indexing algorithms. This is truly an amazing statement, given the world-class search performance that has been delivered by the company over the past decade.
It is also a development that could directly impact how search engine marketers develop effective strategies for achieving prominently positioned listings within Google’s Natural search index.
The Big Bing Theory – Optimizing For A New Engine
Posted by Sean McMahon on 12.08.2009By now, most individuals in the search marketing space are well aware that, back in late May of this year, Microsoft launched its re-designed online search engine under the new moniker, Bing. (Even those who are not very close to the online search industry should have some knowledge of this newly branded search engine, given the massive $100 million or so that Bill’s Software Shop is currently spending on national television advertisements to promote Bing!)
As well documented, Microsoft has been relegated to a distant third place position in the domestic search market-share race (trailing both rivals Google and Yahoo!). However, this recent launch presents a tremendous opportunity for online marketers to capture additional qualified traffic and improve conversion-to-customer performance on their Web sites.
Search Marketing Revenues to Increase Next Five Years
Posted by Sean McMahon on 12.07.2009
In the first of a series of four online articles titled eMarketer Weighs In on 2010: Online Advertising & Usage, the digital research company today presented its encouraging projections for revenue growth in domestic search engine advertising over the next five years. As stated in this article, total search engine ad spending in the United States is expected to increase more than five-and-a-half percent (+5.5%) to an astounding $11.4 billion next year, as compared to total spending in 2009.
2010 . . . A (OMSI) Space Odyssey
Posted by Sean McMahon on 11.30.2009
As an industrious, technology-based services company, EngineWorks is excited to sponsor the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, taking place here in Portland on January 23, 2010. This impressive event, sub-titled Discover * Inspire * Dream, promises an exciting look into the history of human flight and aeronautics, coupled with an examination of future space exploration and interplanetary travel.
BANNED FOR LIFE by Google
Posted by Sean McMahon on 11.19.2009
In an very revealing article this week, Advertising Age reported that Google has enacted new, harsh policies to prevent advertisers in its AdWords network from generating fraudulent ads and damaging malware links. In the latest attempt to protect the integrity of their search results, the world’s largest search engine now levies the threat of having a Web site banned for life from its search index if it places ads within their network that contain links that download malware or promote illegitimate offers with the intent to deceive visitors.
5 Link Building Strategies For Travel & Hospitality Sites
Posted by Kent Schnepp on 11.18.2009
Last week, our EngineWorks team traveled ‘across the pond’ to participate in World Travel Market 2009, the premier global event for the travel industry. A record-breaking 49,963 industry professionals congregated in London, England at this impressive conference to stay abreast of the latest trends and developments in the world-wide travel and tourism industry.
Having just returned from this latest adventure, my mind is filled with the latest search marketing strategies (especially advancements in Link Building) that are being implemented across the globe for travel and tourism companies of all size.
Forrester Research Predicts Strong Online Sales This Selling Season
Posted by Sean McMahon on 11.14.2009
In a recent article titled Online Retailers to Have Better Holiday Season on WebProNews.com, Sucharita Mulpuru from Forrester Research makes that statement that “despite the lingering effects of the recession, the online space remains the retail industry’s growth engine”. This encouraging claim by the vice president and principle analyst is validated by the Forrester Research projection from the same WebProNews article that online retail sales will surpass $44 billion this holiday selling season, up more than eight percent (+8%) compared to last season.
How To Ruin Your Search Engine Optimization Investment
Posted by Kent Schnepp on 11.05.2009Data-driven, ROI-focused Search Engine Optimization (SEO) is proven to be one of your most cost-effective means of generating qualified leads and increasing sales online. It can also be a very time consuming, labor-intensive process that can take many weeks, or even many months, to yield significant results. This fact should make you realize a very important marketing axiom: SEO is an investment.
Obviously, most people desire to protect their valuable investments. However, when it comes to hard-earned value gained through Natural search strategies, I have often witnessed companies doing the exact opposite.
For example, we have seen prospective and current EngineWorks clients, eager to launch their new Web site, fail to consider the consequences of their new site structure in terms of non-indexed pages and search engine ‘authority’. Many times, companies also experience difficulties in adjusting their mindset to be willing to incorporate SEO as a separate channel of their marketing mix.
This blog post is to identify the following three common pitfalls that can diminish the value your SEO investment, and lead to poor rankings within the major search engines.
HotelNewsNow Article Details Top 10 SEM Steps
Posted by Sean McMahon on 11.01.2009
We’re please to let you know that the multi-media Web site dedicated to the global hotel industry, HotelNewsNow.com, has published an article detailing the professional Search Engine Marketing (SEM) strategies presented by Kent Schnepp, our Chief Strategy Office here at EngineWorks, during the second online session in a series of Webinars promoted by The Boutique & Lifestyle Lodging Association (BLLA).
