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Performance Blog
The 2010 SoMe Awards banquet is being held this evening, May 6, 2010, at 7:00pm PDT at the renowned Multnomah Athletic Club (MAC) in downtown Portland, Oregon. This prestigious event, presented in conjunction with InnoTech Business & Technology Innovation Conference & Expo, recognizes the Northwest’s most impressive professional Social Media Marketing projects and campaigns.
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We, at EngineWorks, are very pleased to announce that Dane Wiseman, an online marketing professional from Tampa, Florida, has joined our experienced search marketing team. As our newest Performance Specialist, Dane will be actively implementing and managing all aspects of our advanced search marketing solutions (including organic SEO, Paid Search, and Social Media Marketing) for our expanding roster of world-renowned clients.
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We are pleased to announce that EngineWorks is a finalist in The Sugar Daddy Award category at the 2010 SoMe Awards contest taking place this Thursday evening, May 6, 2010, at the Multnomah Athletic Club in beautiful downtown Portland, Oregon. This second annual event recognizes excellence in the creation and promotion of professional Social Media Marketing campaigns by agencies throughout the Pacific Northwest.
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Beginning Monday, May 3, 2010, you have a chance to win an ultra-hip EngineWorks high-fashion t-shirt simply by becoming a fan of Team EngineWorks on Facebook. All you have to do is click the ‘Like’ button on our EngineWorks Facebook page to become entered in our exciting Be a Fan, Win a Shirt contest.
We will be awarding one free mega-cool EngineWorks t-shirt to one randomly selected fan every business day during the month of May. Best of all . . . it’s easy, fast, and free to enter!
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With its introduction of Open Graph yesterday, the social media giant Facebook is embarking on, not just the next killer-app, but audaciously the first AdWords-killer-app. Open Graph is a new feature that will enable individuals to state that they “Like” content (including content in ads!) across the Internet without having to be logged into Facebook.
Here’s an example from an eMarketer article published yesterday titled ‘What Facebook’s Open Graph Means for Marketers’:
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EngineWorks is pleased to be featured in an article titled ‘Local search marketing firm EngineWorks is helping businesses through the recession’ by Nick Bennett at Portland Internet Business Examiner.
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Today, the online mini-blogging site announced that it has begun allowing companies to pay to have their tweets appear first in its Twitter searches, according to an Associated Press article titled ‘Twitter launches plan for paid tweets’. The new advertising program, called “Promoted Tweets”, is currently in experimental phase, with only a hand-full of large advertisers (such as Virgin America and Starbucks) being invited to test the concept.
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Last week, EngineWorks was privileged to have been a featured sponsor at at the Resort Automation Conference (RAC-2010) presented by our agency partner Resort Technology Partners (RTP) in Vail, Colorado. The annual conference this year, touted as RAC-2010: The Next Generation, focused on innovation and optimization within the global resort and hospitality industry.
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Why are brands currently using Social Media Marketing just like 19 year-old guys? Because, they are always trying to close too quickly, rather than spending time to build a relationship!
This was one of the many examples that speakers at the Social Fresh Portland conference, which took place last Monday here in Portland, used to describe the mistakes that many companies are making as they embark into the world of social media. These days, in order to succeed online, businesses need to do more than just have a splashy Web site; they need to be highly social, as well. Companies not pursuing a direct online relationship with their target audience and social communities are falling behind companies that have embraced Social Media Marketing. Read more

This month’s cover story in Oregon Business magazine, titled ‘The Data Game – Research transforms advertising world’, uncovers a trend that most people within our industry have known for quite some time; and that is the fact that, while traditional advertising channels such as newspapers, yellow pages, and outdoor may be in trouble, innovative online marketing companies are currently driving revenues for businesses across the state of Oregon, and around the world. In addition to several other respected media and technology companies, including R2C Group, the second largest advertising agency in Oregon, this informative article features a story on EngineWorks and our advanced Search Engine Marketing services.
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