Search Marketing Blog
DMNews Essential Guide to Search Available Online
Posted by Kent Schnepp on 07.11.2008Here’s a quick post to let you know that DMNews has made available online the ability to download (at no cost) their impressive 2008 Essential Guide to Search Marketing.
EngineWorks Welcomes Inaugural Intern
Posted by Sean McMahon on 07.08.2008Today, we are pleased to announce that Courtney Nelson has accepted our first Search Engine Marketing Internship position within our dynamic Operations Department. This new internship is designed to provide professional instruction and education pertaining to SEM strategies and techniques to bright individuals with little or no real-world interactive marketing experience.
EngineWorks Featured in The Oregonian on 07.05.08
Posted by Sean McMahon on 07.07.2008EngineWorks is pleased to have been featured in the Business section of The Oregonian newspaper this past Saturday in an article titled ‘Startup – Vital signs of a young regional company’.
Multivariate Testing - More Than Just Two Sides
Posted by Kent Schnepp on 07.07.2008
Let’s face it (!), by now most savvy marketers know that Paid Search Marketing delivers a compelling value proposition that cannot be achieved through most traditional media channels such as print, television, and outdoor. Paid Search Marketing is able to definitively measure the return on each advertising dollar.
EngineWorks Sponsors Featured Speaker at Internet Strategy Forum 07.17.08
Posted by Sean McMahon on 07.03.2008EngineWorks is pleased to sponsor the appearance of Mike Moran, co-author of the best-selling book Search Engine Marketing, Inc., at the upcoming Internet Strategy Forum Summit in Portland, Oregon on July, 17, 2008.
Directory Submissions . . . Your Neighborhood Matters
Posted by Scott Fish on 07.01.2008A well-recognized tactic to ensure that your online presence is rapidly found by the greatest number of individuals in your target audience is submitting your site to numerous Web directories. While not a requirement for getting your site rapidly indexed, submitting to directories can greatly benefit the success of your strategy. However, not all directories are created equal. Thus, it is imperative that you perform research to determine the value of each directory as it pertains to your specific site.
Lunch2.0v4 at Wieden + Kennedy
Posted by Mike Rosenberg on 06.30.2008Kent Schnepp (our VP of Client Service and Strategy) and I just got back from Lunch2.0 put-on by the Portland uber-agency, Wieden + Kennedy. (We even ran into EngineWork’s Director of Paid Search, Lisa Peyton, who attended on her day off . . . talk about commitment!) This was my first Lunch2.0, and I hear that it was different than the previous ones (a little more formal, with a bit more of an agenda).
90 Seconds to Prove Your Worth
Posted by Mike Rosenberg on 06.25.2008Last night, I was privileged to be a featured speaker at the event in Portland that really needs a new name: The Inaugural Pecha Kucha/PK/Portland Collaborative Agency Network/Chit-Chat/event!
The $1 Billion Shift to Online Advertising
Posted by Sean McMahon on 06.25.2008In this week’s edition of Advertising Age magazine, it was revealed through a recent analysis of spending that the nation’s top 100 advertisers shifted more than $1 billion of advertising spend away from off-line media to online marketing channels in 2007.
Review of Trackur as a Reputation Management Tool
Posted by Scott Fish on 06.24.2008Delivering peace-of-mind for online commercial entities is one of the valuable benefits we offer at EngineWorks through our Reputation Management Services. Our recent blog post titled ‘Do you have skeletons in your closet?‘ provided tremendous insight into the high value many companies place on the perception and reputation of their online image.
