Search Marketing Blog
Rev-in Up Online (Car) Spending
Posted by Sean McMahon on 06.11.2008In an article released today from eMarketer, the online market research firm reported that the current challenging state of the economy is directly impacting marketing plans within the domestic automotive industry. But, in a way that you might not expect.
Free 10% Discount to Internet Strategy Forum in Portland 07.17.08
Posted by Sean McMahon on 06.10.2008As a featured Speaker Sponsor, EngineWorks is pleased to offer a ten percent (10%) discount on the price of admission to the upcoming Internet Strategy Forum Summit taking place in Portland, Oregon on July 17, 2008.
Review of EngineWorks 2nd Presentation at SMX Seattle
Posted by Sean McMahon on 06.09.2008A couple posts ago, I highlighted a review of my speaking presentation at SMX Advanced titled ‘Creating Value into Your SEM Businesses’. The purpose of this post is to direct your attention to a review of the second panel session that I was privileged to participate on, at this industry conference in Seattle, titled ‘Funding, Valuing & Selling SEM Businesses’.
Doom, Gloom, and Online Advertising Boom
Posted by Sean McMahon on 06.06.2008iMedia Communications published an encouraging article this morning titled ‘The state of marketing revealed’ that conveyed the results of a new survey conducted by Eloqua Corporation which found that, even though we are facing challenging macro-economic times, the outlook remains bright for online advertising.
Value of Creating Value at SMX Advanced
Posted by Sean McMahon on 06.05.2008Having just returned from the Emerald City, I was pleased to see a live blog post article written by David Wallace, CEO and Founder of SearchRank, on Search Engine Roundtable that provides blow-by-blow coverage of the very successful panel session at SMX Advanced titled ‘Creating Value in Your SEM Business’.
Do you have skeletons in your closet?
Posted by Scott Fish on 06.03.2008
Unfortunately, many companies do. The explosive growth of social media has created numerous opportunities for consumers to broadcast their opinions over the Internet. With the introduction of “blended” or “universal” search, it is now common for video, pictures, news items and alternative content, to show up in the search engine results pages (SERPs). A company that has spent years managing their brand’s reputation can be ruined by a single piece of negative content. Is it possible for a company to monitor and manage these issues? Yes, through Online Reputation Management (ORM).
Social Media with the Greatest Impact
Posted by Sean McMahon on 06.02.2008In article published today by eMarketer, the online research firm reported results from a study that looked into the types of social media that currently have the greatest potential to impact online commercial entities.
Two EngineWorks Presentations at SMX Advanced 06.03.08
Posted by Sean McMahon on 05.30.2008One more quick post to let you know that I will be participating in the following two (2) extremely informative panel sessions at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington next Tuesday 06.03.08: ‘Creating Value in Your SEM Business’ and ‘Funding, Valuing & Selling SEM Businesses’.
Google Quality Score to Include Load Time
Posted by Sean McMahon on 05.30.2008This morning, DMNews posted an article proclaiming that within the next couple of weeks, Google will incorporate the length of time it takes for Web site landing pages to load as a component of the site’s Quality Score in their AdWords system. The article titled ‘Google’s AdWord changes to go into effect by mid-June’ alerts the search marketing community to this important new Quality Score factor.
My Thoughts On The Ideal SEM Team
Posted by Kent Schnepp on 05.29.2008Here at EngineWorks, we are all about optimization! And, I’m not just talking about our clients’ Web sites. We also continuously strive to optimize the structure of our talented search marketing fulfillment team.
It’s important for professional Search Engine Marketing companies to maintain an ideal company structure to effectively integrate new campaigns into their fulfillment department, to rapidly achieve and exceed client performance goals, and to accommodate the expansion of their client roster and employee base (all while maintaining profitability).
To accomplish this, you must clearly define the skills and responsibilities of each position. I perceive that the following structure represents an ideal fulfillment department for accomplishing the mission critical tasks above.
