Search Marketing Blog
WOW! Professional Internship Opportunity at EngineWorks
Posted by Sean McMahon on 05.12.2009
Our rapidly-growing search engine marketing firm is currently looking for an individual to become immersed in our professional online services in order to quickly progress to a full-time career position. If you have a desire to learn how to implement and manage interactive marketing campaigns for commercial Web sites and media agencies, then this professional internship opportunity is for you.
This Just In . . . Online Advertising Works Better
Posted by Sean McMahon on 05.11.2009
In a previous blog post last month titled ‘Online Sales – Making Sense (and Cents) in 2009′, I purported that promoting your brand through online channels, especially search engine marketing, continues to outperform all other forms of advertising today. A new report released by TNS Media Intelligence in an article today titled ‘US Advertising Continues to Imitate a Stone‘ from eMarketer confirmed that this was if fact the case for during 2008, as well.
Weekly Trophy Link List - May 8
Posted by Jesse Liebman on 05.08.2009
Each day, search engines seek to improve the Internet experience for millions of people by connecting them to information buried amidst billions of unwanted pages. On the way to reaching this weighty goal, many small enhancements are made, in which a good search marketer (which is my own goal), should keep up with.
So throughout my work weeks, I rely on Twitter to scour the web for the latest and greatest information on search engine optimization, paid search marketing, social media marketing, and general search industry news.
Of all the great insights provided by some of the brightest minds in the game, I’ve decided to share my favorites. Each week, I’ll provide the articles, blog posts, and online discussions that gave me insight into the rapidly growing search engine marketing field. This week features posts pertaining to paid search marketing, analytics, social media and link building:
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Who You Gonna Trust?
Posted by Sean McMahon on 05.01.2009
When considering the validity of any information, it always prudent to consider the source. In a survey released today from TNS Media Intelligence, people today trust information they receive from Internet news sources at the same level as from television news reports and conversations with friends. The online research firm, eMarketer, reported this impressive fact today in an article titled, ‘Does Anyone Trust the Media’.
SEMpdx Event: SEO, Meet User Experience
Posted by Kent Schnepp on 05.01.2009Join EngineWorks and the SEMpdx crew on May 12 at 5:30pm for an evening of search engine optimization and user experience. The event will feature two presentations on the changing landscape of web-based marketing, the importance of user experience design, and how to incorporate these insights into your SEO strategy.
Online Sales - Making Sense (and Cents) in 2009
Posted by Sean McMahon on 04.27.2009
Promoting your products and services online, especially through search engines, continues to outperform all other marketing channels in today’s economy. Another encouraging article from eMarketer today titled ‘US Online Sales Up’ revealed tremendous results for e-commerce sales during First Quarter 2009. As reported in a new survey from Forrester Research and Shop.org, online retail sales during the first three (3) months of this year in the US increased an average of eleven percent (+11%).
Blog, Blog, Blog . . . It’s Not Just Blah, Blah, Blah Any More
Posted by Sean McMahon on 04.22.2009
The following statement, published today by eMarketer in an article titled “Blogging Has Come a Long Way, Baby”, delivers a direct hit pertaining to why online commercial entities need to create (and actively manage) a blog on their Web site, and aggressively participate in online social networks and community blogs:
“Blogging activity presents new opportunities for marketers to influence – and monitor – conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst. “These conversations will continue to happen with or without participation from marketers, but those who join in—whether through their own sites or through a brand presence on independent ones—will have a place at the table.”
HTML 5 (and Its Impact Upon Optimization)
Posted by Kent Schnepp on 04.20.2009As many Web designers and developers know, HTML has been slowly evolving since it was introduced as a practical mark-up language for the Web in the early 1990’s. In fact, HTML has undergone exactly four major revisions, with the most recent revision taking place in 1997. Given that it has been more than 12 years since there has been any significant change to HTML, I read with great interest the latest post from Mike Pilgrim titled “The Road to HTML 5: Link Relations.”
Mike Pilgrim is a successful author/blogger/programmer who is currently employed by Google, Inc. His informative post sparked my interest in HTML 5, the much anticipated recommendation that is expected to be released in September 2010. Specifically, I wanted to learn more about any changes which could affect search engine optimization efforts. Good thing, I did . . . because here are several important aspects of HTML 5 which should be brought to the attention of the SEO community.
Does Socializing Benefit Your Bottom Line?
Posted by Jesse Liebman on 04.16.2009
It’s hard to miss all the attention being paid to social media lately. You have surely noticed the increase in referrals from traditional advertising points to Facebook pages, Twitter feeds, or other online networking forums. Businesses catch consumer attention through these traditional channels, however they’re now engaging and converting them through social media. Social media is fun, captivating, and certainly popular, but what is the bottom the line for businesses from all this socializing?
Online Marketing - Greater Impact, Less Risk
Posted by Sean McMahon on 04.13.2009
In yet another encouraging article from eMarketer titled ‘Small Businesses Seek Solutions Online’, the digital marketing and media research firm today reported the results from a poll by Bredin Business Information that found that small businesses in the United States are “increasing their online activities, becoming more focused and conducting segmentation research to better target their customers”.
