Search Marketing Blog
EngineWorks Panel Presentation at SEMpdx Link Building Event 02.09.10
Posted by Sean McMahon on 02.03.2010
As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are proud to announce that Scott Fish, our Director of Search at EngineWorks, will be imparting his expert advice on how to achieve prominent positioning within Natural search results through legitimate online Link Building strategies at the upcoming SEMpdx Link Building Six Pack. This lively evening of discourse and socializing is taking place at the Hotel deLuxe here in Portland, Oregon on Tuesday, February 9, 2010.
OMSI 2010 Space Gala – A Resounding Success for Science Education
Posted by Sean McMahon on 02.01.2010
As we promoted through our blog for the past several months, EngineWorks was privileged to be a sponsor of the Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, which took place at OMSI here in Portland on January 23, 2010. We are pleased to report that, in addition to a wonderful event featuring amazing culinary dishes, fantastic science displays, meandering Ewoks(!), and more than 900 EngineWorks moon balls (see photo), the caring individuals in attendance voluntarily contributed more than half-a-million dollars in donations to the museum.
‘Connect With’ is the new ‘Pitch To’
Posted by Sean McMahon on 01.29.2010
“Engaging with customers is the yardstick by which we measure those brands that survive and those that don’t. Marketers now need to appeal to the individual and engage with customers on a one-to-one basis.”
That is the message delivered by David Eldridge, CEO of Alterian, in a re-affirming article today from eMarketer titled ‘Consumers Demand Engagement’. His resounding point is that even though more and more marketers are shifting dollars away from traditional advertising channels to interactive marketing, it is crucial that today’s new media (i.e., digital community marketing and social media networking) be incorporated into an integrated communication strategy, rather than executed as a stand-alone channel.
EngineWorks in Attendance at Canada-e-Connect
Posted by Sean McMahon on 01.27.2010
Today, our Vice President of Client Acquisition, Mike Rosenberg, is attending the Canada-e-Connect Conference taking place at the Delta Centre-Ville located in the heart of downtown Montreal, Quebec. Touted as the leading online strategy conference for Canadian tourism, Canada-e-Connect is presented in association with PhoCusWright, the global leader in travel and tourism research and strategic intelligence.
2009 Online Holiday Retail Revenue Up Substantially
Posted by Sean McMahon on 01.14.2010
In their January 6, 2010 press release, comScore announced that total online sales during the 2009 holiday season increased an impressive four percent (+4.0%) compared to the same selling period last year. While this increase may seem less than substantial on first glance, it represents a major improvement over the 5.7% decrease during last year’s holiday season.
Where Do Consumers Find The Best Deals: Online!
Posted by Sean McMahon on 01.07.2010
In a very encouraging article published today by eMarketer titled ‘Finding the Best Deals Online’, a recent study discovered that in 2009, almost half of all consumers in the United States perceived that shopping online delivered better deals than shopping at retail locations.
What’s The Best Social Media Strategy Today?
Posted by Sean McMahon on 01.05.2010
A revealing study conducted in September 2009 by MarketingProfs discovered that, even though many professional marketers today are employing Social Media Marketing strategies in an attempt to connect with target audiences, they may not necessarily be implementing the tactics most likely to influence their customers.
2010 Outlook – Social Media Marketing Growth and Impact
Posted by Sean McMahon on 12.24.2009
As 2009 comes to a close, it is evident that Social Media Marketing is having a direct impact upon how brands interact with their target audience. Forward-thinking companies are beginning to spend a significant amount of advertising dollars on reaching-out to online communities and ‘influencers’ through various popular social networks. In fact, the digital research and analysis company, eMarketer, estimates in their report titled Social Network Ad Spending: 2010 Outlook that companies will spend more than $2.2 billion on Social Media Marketing efforts world-wide this year, with more than half of that amount coming from the United States.
Online Advertising Predictions for 2010
Posted by Sean McMahon on 12.14.2009
This morning, a professional colleague of EngineWorks, Geoff Ramsey, CEO and co-founder of eMarketer, put forth his prognostications pertaining to the domestic advertising industry for the coming year in an insightful article titled ‘Seven Predictions for 2010 from eMarketer’s CEO’. Of these seven well-researched predictions, we perceive that Geoff’s top forecast is right in line with what the online adverting industry will experience throughout next year.
SEMpdx Paid Search Seminar in January
Posted by Sean McMahon on 12.13.2009
Search Engine Marketing Professionals of Portland (SEMpdx) has announced its next educational event taking place in January 2010: an informative evening dedicated to Paid Search Marketing. This Paid Search Seminar promises to deliver direct insight into the most up-to-date strategies for achieving – and surpassing – your online ROI goals.
