EngineWorks, Inc.

In the early days of search, meta description tags were a significant part of search engine optimization. Years ago, they were one of the many factors used by the search engines to determine rank. Today, however, meta description tags are important for a completely different reason. Currently, today’s sophisticated search engines often display the meta description on their search engine results pages (SERPs). This, in turn, can have a significant impact on click-through rates (CTRs).

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I just caught the news across the wire that original co-founder Jerry Yang has replaced Terry Semel as CEO at Yahoo!. Apparently the Wall Street community is not especially pleased with the Internet behemoth’s stock performance over the past couple years. Of course, the fact that the stock remained stagnant during the same time period that Semel received more than $71 million in compensation might also have rubbed a few investors the wrong way.

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Yahoo! is testing a new look on their search results page. The new look is a major departure from the current search results page. It’s sleek, clean and provides some additional features. Unfortunately, the new layout does not display the total search results. I hope Yahoo! is working on including it.