EngineWorks, Inc.

In a news release last week, Nielsen Online reported the latest market share percentages for the online search engine industry, which we have updated on our site. Not surprising, Google continues to dominate our vibrant industry both in terms of overall market share (60.2%) and year-over-year growth rate (+16%).

It is important to realize that, in addition to the fact that Google remains the biggest fish in the pond, there continues to be increased consolidation in the number of searches performed on the three largest search engines in the United States.

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Last week, the world’s largest search engine released a new feature that reveals how the company customizes search results based upon location, search history, and recent queries. In a DMNews article titled ‘Push toward transparency may have consequences for PPC’, the media corporation reported that in order for users to take advantage of this new feature, they first must manually enable it within their Google account.

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Yahoo! announced that it is “opening up the core pieces of it’s algorithmic search infrastructure to third parties” in a DMNews article titled “Yahoo opens up its search algorithm” on Friday last week. The second largest search engine on the planet is calling this new open Web services platform “BOSS”, as in “Build your Own Search Service”.

(I guess “BYOSS” just doesn’t sound as cool!)

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This past Saturday, Steve Ballmer, Chief Executive Officer at the Redmond-based software shop, wrote a ‘Dear Jerry’ letter stating that Microsoft was breaking-off its engagement to Yahoo!.

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EngineWorks is attending the innovative SMX Social Media Marketing conference in Long Beach this week (April 22nd and 23rd).  This industry-wide event is being presented by online search veteran Danny Sullivan as a one-of-a-kind event to learn the secrets of driving qualified visits from social media networks and applications such as Facebook, Digg, StumbleUpon, del.icio.us and Wikipedia.

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In a DMNews article yesterday titled ‘Yahoo to Eliminate 10 Cent Minimum Keyword Bid’, Ellen Keohane reported that Yahoo! will be removing this minimum requirement for its text-based sponsored search ads in the United States this week.

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. . . you can make it anywhere!

All this week, EngineWorks will be in New York attending the Search Engine Strategies (SES) Conference at the Hilton New York (1335 Avenue of the Americas).

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In an outstanding article posted today on MarketWatch titled “How Yahoo went from Web star to Microsoft prey“, John Letzing dissects the “destructive technology misfires, mismanagement, and ego clashes” that have ostensibly contributed to the current position of the former search forerunner.

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By now, if you have electronic connectivity of any sort, you know that Yahoo! has formally rejected Micosoft’s unsolicited bid of almost $45 billion (presented on our blog several post ago). The Associated Press announced this morning in their article titled “Yahoo Says No to Microsoft Takeover Bid” that Yahoo! considers the offer to be “inadequate”, and that the online portal perceives that it can elicit a much higher bid from the largest software manufacturer on the planet.

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In our last blog post, we alerted you to Microsoft’s unsolicited bid to buy Yahoo! for almost $45 billion. A study released last week by comScore, which revealed that the Chinese search engine Baidu.com is the third most popular search query source in the world, provides even more insight into why the Seattle software shop is eager to gobble-up the Yahooigans.

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