EngineWorks, Inc.

Today’s announcement that Yahoo! will be turning its search engine over to Microsoft made me a little nostalgic for early days when our online search universe was just forming with hundreds of rapidly expanding solar systems, dying stars, and ominous black holes.  One of the largest galaxies in our universe during the late 1990’s (when I entered this fledgling space) was Inktomi, which was purchased by the very-same Yahoo! in 2002.  As most veteran Internet star gazers know, Inktomi commanded a market share of more than 42% of all online searches performed in the United States in 1999.  With today’s celestial collision between Microsoft and Yahoo!, it is safe to say that Inktomi has become a proverbial red dwarf.

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Warren County Convention & Visitors Bureau vaulted to the top of EngineWorks favorite clients’ list when they sent us tons of Graeter’s irresistible ice cream, 12 flavors in all. The perfect treat on a hot summer day. Thank you Chris and Warren County CVB, the whole EngineWorks team appreciates the gift.

Blogs aren’t just for kids any more.

More and more companies around the world are grabbing hold of the idea that their corporate blog can directly impact their image and enhance their communication with target audiences.  The purpose for this blog post is to present a collection of effective corporate blogs, along with an explanation of the different approaches that these companies embrace with regards to the content, purpose, and tone of their blog.

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We are very pleased to announce that a seasoned interactive marketing veteran, Steve Burnett, has joined our high performance search marketing team as our newest Search Marketing Specialist.  Steve, who has substantial experience providing advanced SEM solutions to online commercial Web sites of all sizes, will be providing professional support to our well-established Search Engine Optimization department.

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EngineWorks is pleased to announce that we will be the exclusive sponsor the of  Closing Reception at the upcoming SearchFest 09 taking place here in Portland on March 10, 2009.  We encourage you to attend this exceptional day-long event, and join us after for socializing, networking, and enjoyable libations.

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Third Door Media, the company that delivers Search Engine Land, the leading news and analysis blog for search marketing professionals, has announced that it has partnered with FITUR, the largest tourism trade fair on the international circuit, to present Search Marketing Expo – SMX Travel in Madrid, Spain on January 28 through 30, 2009.

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Over this past Thanksgiving holiday, you can be assured that Google is thankful for the fountainhead of the idea that its founders had 10 short years ago, and for the raw talent and intelligence of its engineers.  As revealed in the latest search engine market share report from Nielson/Net Ratings, the world’s largest online search company commanded a record 61.2 percent share of all U.S. searches in October 2008.

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No getting around it . . . macro-economic conditions are impacting marketing budgets across the nation, and across the globe.  However, more and more savvy marketers are choosing to shift a significant portion of these budgets to measurable interactive channels that drive identifiable conversions.  In an article titled ‘Marketing Spending Priorities Shift’ published last week by eMarketer, a September 2008 study conducted by Epsilon found that more than 60 percent of U.S. marketing executives surveyed have increased their digital marketing spending this year.

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Each month on our EngineWorks site, we update the current market share percentage of the top ten largest search engines based upon total number of online searches.  It’s not necessary to go this section of our site however to know that Google dominates the online search industry.  The purpose for this blog post is to put this dominance into graph form.

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In an article published today titled ‘Google’s new search feature’, Fortune reports that the search giant has rolled-out its latest enhancement to their query process called Google Suggest.

Google Suggest automatically serves-up possible iterations of search queries as they are typed into Google’s search box on the company’s home page.  The purpose for this new feature is to assist users in narrowing their search, and to provide proper spelling recommendations, according to Google.

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