We are very pleased to announce that a seasoned interactive marketing veteran, Steve Burnett, has joined our high performance search marketing team as our newest Search Marketing Specialist. Steve, who has substantial experience providing advanced SEM solutions to online commercial Web sites of all sizes, will be providing professional support to our well-established Search Engine Optimization department.
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Works is pleased to announce that we will be the exclusive sponsor the of Closing Reception at the upcoming SearchFest 09 taking place here in Portland on March 10, 2009. We encourage you to attend this exceptional day-long event, and join us after for socializing, networking, and enjoyable libations.
Third Door Media, the company that delivers Search Engine Land, the leading news and analysis blog for search marketing professionals, has announced that it has partnered with FITUR, the largest tourism trade fair on the international circuit, to present Search Marketing Expo – SMX Travel in Madrid, Spain on January 28 through 30, 2009.
Over this past Thanksgiving holiday, you can be assured that Google is thankful for the fountainhead of the idea that its founders had 10 short years ago, and for the raw talent and intelligence of its engineers. As revealed in the latest search engine market share report from Nielson/Net Ratings, the world’s largest online search company commanded a record 61.2 percent share of all U.S. searches in October 2008.
No getting around it . . . macro-economic conditions are impacting marketing budgets across the nation, and across the globe. However, more and more savvy marketers are choosing to shift a significant portion of these budgets to measurable interactive channels that drive identifiable conversions. In an article titled ‘Marketing Spending Priorities Shift’ published last week by eMarketer, a September 2008 study conducted by Epsilon found that more than 60 percent of U.S. marketing executives surveyed have increased their digital marketing spending this year.
Each month on our EngineWorks site, we update the current market share percentage of the top ten largest search engines based upon total number of online searches. It’s not necessary to go this section of our site however to know that Google dominates the online search industry. The purpose for this blog post is to put this dominance into graph form.
In an article published today titled ‘Google’s new search feature’, Fortune reports that the search giant has rolled-out its latest enhancement to their query process called Google Suggest.
Google Suggest automatically serves-up possible iterations of search queries as they are typed into Google’s search box on the company’s home page. The purpose for this new feature is to assist users in narrowing their search, and to provide proper spelling recommendations, according to Google.
In a news release last week, Nielsen Online reported the latest market share percentages for the online search engine industry, which we have updated on our site. Not surprising, Google continues to dominate our vibrant industry both in terms of overall market share (60.2%) and year-over-year growth rate (+16%).
It is important to realize that, in addition to the fact that Google remains the biggest fish in the pond, there continues to be increased consolidation in the number of searches performed on the three largest search engines in the United States.
Last week, the world’s largest search engine released a new feature that reveals how the company customizes search results based upon location, search history, and recent queries. In a DMNews article titled ‘Push toward transparency may have consequences for PPC’, the media corporation reported that in order for users to take advantage of this new feature, they first must manually enable it within their Google account.
Yahoo! announced that it is “opening up the core pieces of it’s algorithmic search infrastructure to third parties” in a DMNews article titled “Yahoo opens up its search algorithm” on Friday last week. The second largest search engine on the planet is calling this new open Web services platform “BOSS”, as in “Build your Own Search Service”.
(I guess “BYOSS” just doesn’t sound as cool!)
