This past Saturday, Steve Ballmer, Chief Executive Officer at the Redmond-based software shop, wrote a ‘Dear Jerry’ letter stating that Microsoft was breaking-off its engagement to Yahoo!.
EngineWorks is attending the innovative SMX Social Media Marketing conference in Long Beach this week (April 22nd and 23rd). This industry-wide event is being presented by online search veteran Danny Sullivan as a one-of-a-kind event to learn the secrets of driving qualified visits from social media networks and applications such as Facebook, Digg, StumbleUpon, del.icio.us and Wikipedia.
In a DMNews article yesterday titled ‘Yahoo to Eliminate 10 Cent Minimum Keyword Bid’, Ellen Keohane reported that Yahoo! will be removing this minimum requirement for its text-based sponsored search ads in the United States this week.
. . . you can make it anywhere!
All this week, EngineWorks will be in New York attending the Search Engine Strategies (SES) Conference at the Hilton New York (1335 Avenue of the Americas).
In an outstanding article posted today on MarketWatch titled “How Yahoo went from Web star to Microsoft prey“, John Letzing dissects the “destructive technology misfires, mismanagement, and ego clashes” that have ostensibly contributed to the current position of the former search forerunner.
By now, if you have electronic connectivity of any sort, you know that Yahoo! has formally rejected Micosoft’s unsolicited bid of almost $45 billion (presented on our blog several post ago). The Associated Press announced this morning in their article titled “Yahoo Says No to Microsoft Takeover Bid” that Yahoo! considers the offer to be “inadequate”, and that the online portal perceives that it can elicit a much higher bid from the largest software manufacturer on the planet.
In our last blog post, we alerted you to Microsoft’s unsolicited bid to buy Yahoo! for almost $45 billion. A study released last week by comScore, which revealed that the Chinese search engine Baidu.com is the third most popular search query source in the world, provides even more insight into why the Seattle software shop is eager to gobble-up the Yahooigans.
Today, DMNews reported that the current CEO at Ask.com, Jim Lanzone, will be stepping down, and be replaced immediately by Jim Safka, the current CEO of Primal Ventures, a new venture firm that identifies business opportunities for Ask.com’s parent company IAC Search and Media.
In a January 3, 2008 article titled “Global Search Revenue on the Rise” from DMNews, JPMorgan is upping its prediction of total 2008 global search revenue from $26.6 billion to more than $30 billion. Not only is the investment firm predicting $30.5 billion in global search revenue this year, they also expect this number to reach $60 billion by 2011.
During first week in December 2007, key EngineWorks personnel will be at two of the search marketing industry’s most important conferences, Search Engine Strategies (SES) Conference & Expo in Chicago, and WebmasterWorld’s Search Engine & Internet Marketing Conference, PubCon, in Las Vegas. If you are going to be at either of these industry events, please drop us line, or submit a post to this blog. We’d love to meet up with you!
