EngineWorks, Inc.

A compelling article this month from eMarketer reports that a study conducted by Atlas Solutions using Microsoft’s Engagement Mapping data found a direct correlation in increase of conversion-to-sales performance when an online display campaign is implemented along-side a Paid Search Marketing campaign.  The article titled ‘Display Boost Search Performance’ stated that the study revealed that search engine users who were exposed to display advertising, and who clicked on a search listing, were twenty-two percent (22%) more likely to convert to a sale than individuals not exposed to an online display advertisement.

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“No other form of marketing is more critical to your success in the travel and tourism industry than Search Engine Marketing.”

If it were possible for a conference to give a quote, this would be the statement given by The PhoCusWright Conference, which took place last week at the Renaissance Hollywood Hotel in Hollywood, California.

As reported by comScore at this prestigious annual event, more than fifty percent (50%) of all online traffic, and more than seventy percent (70%) of total online sales is generated through search engines. Now more than ever, it is paramount that your Web site be rapidly found by qualified visitors and eager customers through the world’s most popular search engines.

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In an article published last Friday, eMarketer announced results from a study that validates what could ostensibly be common knowledge to those of us in the Internet space.  The brief piece titled ‘Businesses Hit the Web for Travel’ reveals that a September 2008 Equation Research study sponsored by Business Travel News found that frequent business travelers (those who flew more than six times in the past 12 months) preferred to book their flights, accommodations, and car rentals via travel Web sites, rather than by phone or e-mail.

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I attended the Travel Industry Association’s (TIA) Marketing Outlook Forum last week here in Portland. There were a few main themes that ran through this conference focused on providing travel industry forecasts, marketing trends, and education.

Three main takeaways from the conference:

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As a full-service search marketing company specializing in customized online client acquisition strategies for destination travel and guest service companies, EngineWorks prides itself on staying informed of the current developments and latest advancements within the travel and tourism industry.  To that end, the following promotion offered by Starwood Hotels is a great example of how adding creativity to a marketing campaign can result in extensive media exposure and increased consumer interest.

Starwood Hotels’ new ‘Pay Your Birth Year’ promotion offers an innovative discount on three-night stays at select hotels in the Northeast United States and Canada. This unique promotion features retail room rates equal to the last two digits of your birth year on the second and third nights of your three-night lodging package.  For example, if you were born in 1959, your first night would be at the standard room rate, and your next two nights would be at the rate of $59 per night.

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On October 1, 2008, EngineWorks was privileged to have been a featured presenter at the E-Tourism Summit, the world-renowned online travel and tourism conference which took place in San Francisco, California.  The purpose for this blog post is to provide the following link so that you can download an online version of the EngineWorks PowerPoint Presentation delivered by Scott Fish during his extremely informative panel session.

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EngineWorks is pleased to announce that our Director of Search Engine Optimization, Scott Fish, will be a featured presenter along-side Paul Coutts from Google on an engaging panel at the upcoming E-Tourism Summit in San Francisco, California on October 1, 2008.

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This blog post is to bring your attention to an informative (and free!) on-demand Webinar produced by Omniture featuring the topic ‘Building a Search-Powered Marketing Mix’.

I was privileged to have participated as a presenter during this Webinar, and to be able to convey the exclusive value proposition that professional Search Engine Marketing offers online commercial entities today.

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