Having provided Zonder.com, the premier online vacation rental site, with professional search engine marketing services, we at EngineWorks would like to bring your attention their newly launched Web site which went ‘live’ last week. This new site enables you to conveniently book vacation rentals online in the same manner as booking hotel rooms at popular travel sites such as Orbitz or Hotwire.
It’s not every day that one of the world’s leading resort and hospitality companies launches a new Web site. In fact, for luxury resort owner and operator, RockResorts, it has been more than two years.
At EngineWorks, we are very excited to see the culmination of our partnered work with Resort Technology Partners, a professional design and development agency specializing is custom solutions for the travel and tourism industry, be realized through this new cutting-edge Web presence for RockResorts. The new online presence features thirteen (13) new Web destinations that offer online travelers a smooth booking process, rich photographs of resort locations, and detailed travel information while they research their next vacation.
Today, March 30, 2009, begins an exciting week that offers several opportunities for anyone within the online travel industry to meet with top members of the EngineWorks team to discuss the tremendous benefits of high performance search engine marketing. Several of our key executives will be at the following three (3) world-renowned travel and tourism marketing events: TravelCom ’09, Mountain Travel Symposium, and Web 2.0 Expo.
Finding the perfect hotel, hostel, or even couch for the night can be a time consuming project for any traveler. Luckily, The Times Online, one of the largest online newspapers in the UK, has released their list of the Top 100 Travel Websites for 2009. When planning your next trip, these highly rated sites are sure to add convenience, time-savings, and fun to your research and booking process. (more…)
In December 2008, PhoCusWright, the travel industry’s research authority and annual presenter of The PhoCusWright Conference (which EngineWorks representatives attended in Hollywood, California last November), released a study that identifies the most popular type of online booking methods used by today’s traveler.
PhoCusWright, a leading research firm within the travel and tourism industry, today released comprehensive projections for the online leisure/business travel market that are featured in their Eighth Edition U.S. Online Travel Overview. Contained in this substantial report is the firm’s forecast that, even though online travel is showing signs of a mature marketplace, its growth will continue to outpace the total travel market through 2010.
A compelling article this month from eMarketer reports that a study conducted by Atlas Solutions using Microsoft’s Engagement Mapping data found a direct correlation in increase of conversion-to-sales performance when an online display campaign is implemented along-side a Paid Search Marketing campaign. The article titled ‘Display Boost Search Performance’ stated that the study revealed that search engine users who were exposed to display advertising, and who clicked on a search listing, were twenty-two percent (22%) more likely to convert to a sale than individuals not exposed to an online display advertisement.
“No other form of marketing is more critical to your success in the travel and tourism industry than Search Engine Marketing.”
If it were possible for a conference to give a quote, this would be the statement given by The PhoCusWright Conference, which took place last week at the Renaissance Hollywood Hotel in Hollywood, California.
As reported by comScore at this prestigious annual event, more than fifty percent (50%) of all online traffic, and more than seventy percent (70%) of total online sales is generated through search engines. Now more than ever, it is paramount that your Web site be rapidly found by qualified visitors and eager customers through the world’s most popular search engines.
In an article published last Friday, eMarketer announced results from a study that validates what could ostensibly be common knowledge to those of us in the Internet space. The brief piece titled ‘Businesses Hit the Web for Travel’ reveals that a September 2008 Equation Research study sponsored by Business Travel News found that frequent business travelers (those who flew more than six times in the past 12 months) preferred to book their flights, accommodations, and car rentals via travel Web sites, rather than by phone or e-mail.
I attended the Travel Industry Association’s (TIA) Marketing Outlook Forum last week here in Portland. There were a few main themes that ran through this conference focused on providing travel industry forecasts, marketing trends, and education.
Three main takeaways from the conference:
