EngineWorks, Inc.

Mashable, the world’s largest blog focused exclusively on Web 2.0 and social media news, published a revealing piece pertaining to the recent successful push by destination resorts into social networking platforms and online communities.   The article, titled ‘How the Resort Industry is Using Social Media’, astutely points out that these new strategies are being used to directly connect with individuals researching and booking family vacations and recreational trips, and to influence potential guests that may not be reached through traditional marketing channels.

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Just in case you missed our press release we published last month, this blog post highlights the impressive performance that our team of search marketing experts has achieved for our valued client, Liftopia.com.  Through the implementation and management of our professional Paid Search Marketing services, we are dramatically increasing Liftopia’s critical online conversion metrics.

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Today, our Vice President of Client Acquisition, Mike Rosenberg, is attending the Canada-e-Connect Conference taking place at the Delta Centre-Ville located in the heart of downtown Montreal, Quebec.  Touted as the leading online strategy conference for Canadian tourism, Canada-e-Connect is presented in association with PhoCusWright, the global leader in travel and tourism research and strategic intelligence.

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Last week, our EngineWorks team traveled ‘across the pond’ to participate in World Travel Market 2009, the premier global event for the travel industry. A record-breaking 49,963 industry professionals congregated in London, England at this impressive conference to stay abreast of the latest trends and developments in the world-wide travel and tourism industry.

Having just returned from this latest adventure, my mind is filled with the latest search marketing strategies (especially advancements in Link Building) that are being implemented across the globe for travel and tourism companies of all size.

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We’re please to let you know that the multi-media Web site dedicated to the global hotel industry, HotelNewsNow.com, has published an article detailing the professional Search Engine Marketing (SEM) strategies presented by Kent Schnepp, our Chief Strategy Office here at EngineWorks, during the second  online session in a series of Webinars promoted by The Boutique & Lifestyle Lodging Association (BLLA).

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Following the highly successful first session of our three (3) complimentary online Webinars that we are conducting in conjunction with The Boutique & Lifestyle Lodging Association (BLLA), EngineWorks is pleased to present the second session titled 10 Steps for Online Success at 9:00am PDT on Thursday, October 8, 2009.  This strategy-focused Webinar will impart valuable information pertaining to current Search Engine Marketing techniques being used to dramatically increase revenues and profits at some of the world’s most successful online travel and lodging companies.

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Blogs aren’t just for kids any more.

More and more companies around the world are grabbing hold of the idea that their corporate blog can directly impact their image and enhance their communication with target audiences.  The purpose for this blog post is to present a collection of effective corporate blogs, along with an explanation of the different approaches that these companies embrace with regards to the content, purpose, and tone of their blog.

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Having provided Zonder.com, the premier online vacation rental site, with professional search engine marketing services, we at EngineWorks would like to bring your attention their newly launched Web site which went ‘live’ last week.  This new site enables you to conveniently book vacation rentals online in the same manner as booking hotel rooms at popular travel sites such as Orbitz or Hotwire.

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It’s not every day that one of the world’s leading resort and hospitality companies launches a new Web site.  In fact, for luxury resort owner and operator,  RockResorts, it has been more than two years.

At EngineWorks, we are very excited to see the culmination of our partnered work with Resort Technology Partners, a professional design and development agency specializing is custom solutions for the travel and tourism industry, be realized through this new cutting-edge Web presence for RockResorts.  The new online presence features thirteen (13) new Web destinations that offer online travelers a smooth booking process, rich photographs of resort locations, and detailed travel information while they research their next vacation.

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Today, March 30, 2009, begins an exciting week that offers several opportunities for anyone within the online travel industry to meet with top members of the EngineWorks team to discuss the tremendous benefits of high performance search engine marketing.  Several of our key executives will be at the following three (3) world-renowned travel and tourism marketing events: TravelCom ’09, Mountain Travel Symposium, and Web 2.0 Expo.

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