EngineWorks, Inc.

Managing and working within Google Webmaster Tools is a vital part of all Natural Search Engine Optimization Campaigns. We have discovered that recent updates from Google have made these tools even more powerful.

Top Search Queries by Percentage
Inside Google Webmaster Tools, you can now access “Statistics >> Top Search Queries” to view the percentage of traffic delivered to your site by search query and by date range. The date range can be selected monthly for the past six (6) months, or weekly for the past three (3) weeks. This ability to customize the date range is very helpful in gaining insight into the relative strength of your referring keywords for your Web site.

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According to the official Google Webmaster Central Blog, Google has improved the robots.txt analysis tool. These improvements include the ability to recognize sitemap declarations and relative URLs.

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The Search Engine Marketing Professionals of Portland (SEMpdx) has announced
their latest SEMpdx Hot Seat, which takes place tomorrow event, Tuesday,
August 14, 2007 at 6:30pm at Hotel DeLuxe here in Portland.

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The new Google Analytics is now out of beta. In addition to a new user interface, the Google Analytics team has added some significant new features requested by users. These new features include:

• Hourly Reporting – All reports are now updated on an hourly bases.
• Clickable URLs – All URLs displayed within each report now link directly to external pages.
• Cross Segmentation by Network Locations – Ability to cross segment reports based on network locations.
• Increased Number of Data Row Per Page – The interface now has the ability to view up to 500 rows per page.
• Bounce Rate Increase/Decrease – Bounce rate increases are now shown in red (bad) and bounce rate decreases are shown in green (good).
• Adwords Integration – Improved ability to link Adwords accounts.

For More information visit the Official Google Analytics Blog.

Yesterday, Google updated their Google Webmaster Guidelines, which provide basic information on how to help Google find, index and rank your site. While most of the quality guidelines are similar to the previous iteration, Google now provides more specific information about illicit practices that may lead to a site being banned or penalized.

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