Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.
Yesterday, Google announced the release of the latest version of their Google Trends offering which enables users to gain insight into the popularity of search phrases across the Internet.
There are many critical components to remember when re-designing an effective search-friendly Web site, including clean, accessible code, and deep, relevant content featuring the optimum mix of messaging and keyword density. However, one of the most important features to remember is the addition of a properly structured XML Sitemap.
In a perfect world every Search Engine Optimization (SEO) campaign would involve a site redesign. Unfortunately, the reality is, the majority of SEO campaigns are conducted on existing sites. For Web site owners it can be worthwhile to conduct a periodic SEO site assessment. Here are 10 things you can do to help assess the SEO status of your site.
Today, Lauren Bell at DMNews reported that Google has developed, in collaboration with members of the Open Handset Alliance, a open mobile platform call Android. This introduction is touted as a software set featuring an operating system, middleware, user interface, and mobile applications that will be available through open-source licenses.
DMNews is reporting this morning that Google has released a new social platform that provides Web developers with a set of APIs for including social media enhancements into any Web site. The platform is called OpenSocial, and Google claims that it offers a centralized tool-set to simplify development and distribution of social content across the Internet.
Managing and working within Google Webmaster Tools is a vital part of all Natural Search Engine Optimization Campaigns. We have discovered that recent updates from Google have made these tools even more powerful.
Top Search Queries by Percentage
Inside Google Webmaster Tools, you can now access “Statistics >> Top Search Queries” to view the percentage of traffic delivered to your site by search query and by date range. The date range can be selected monthly for the past six (6) months, or weekly for the past three (3) weeks. This ability to customize the date range is very helpful in gaining insight into the relative strength of your referring keywords for your Web site.
According to the official Google Webmaster Central Blog, Google has improved the robots.txt analysis tool. These improvements include the ability to recognize sitemap declarations and relative URLs.
The Search Engine Marketing Professionals of Portland (SEMpdx) has announced
their latest SEMpdx Hot Seat, which takes place tomorrow event, Tuesday,
August 14, 2007 at 6:30pm at Hotel DeLuxe here in Portland.
The new Google Analytics is now out of beta. In addition to a new user interface, the Google Analytics team has added some significant new features requested by users. These new features include:
For More information visit the Official Google Analytics Blog.
