EngineWorks, Inc.

As most readers of our blog know, keyword research is the foundation of all search engine marketing.  However, keyword selection for Search Engine Optimization (SEO) is significantly different then keyword selection for Paid Search Marketing.  Paid Search campaigns allow you to test an almost unlimited number of keywords, whereas you must focus on a much smaller set of targeted search terms for Natural SEO.  So how do you decide on which search terms to select for SEO?

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Matt Cutts, head of Google’s Webspam team, weighs in on whether anchor text can carry through a 301 redirect. Great information for anyone redesigning their site or changing URLs.

The NCAA tournament may have ended last night, but we at EngineWorks aren’t ready to move on from our busted brackets. Introducing our own ‘One Shining Moment’ for the Internet marketing community: EngineWorks has internally compiled our favorite SEM, SEO, SMM, and other industry relevant blogs to create the EngineWorks 2009 Blog Bracket. (more…)

Each week my feed reader and email inbox fill up with great links on search engine optimization, paid search marketing, social media marketing, and general search industry news. Many of the links become popular on sites like Sphinn, and others end up flying under the radar.  Each week I am going to highlight articles, blog posts, and online discussions that I feel are particularly valuable.  So without further ado, here are this week’s trophy links:

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Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.

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Yesterday, Google announced the release of the latest version of their Google Trends offering which enables users to gain insight into the popularity of search phrases across the Internet.

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There are many critical components to remember when re-designing an effective search-friendly Web site, including clean, accessible code, and deep, relevant content featuring the optimum mix of messaging and keyword density. However, one of the most important features to remember is the addition of a properly structured XML Sitemap.

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In a perfect world every Search Engine Optimization (SEO) campaign would involve a site redesign. Unfortunately, the reality is, the majority of SEO campaigns are conducted on existing sites. For Web site owners it can be worthwhile to conduct a periodic SEO site assessment. Here are 10 things you can do to help assess the SEO status of your site.

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Today, Lauren Bell at DMNews reported that Google has developed, in collaboration with members of the Open Handset Alliance, a open mobile platform call Android. This introduction is touted as a software set featuring an operating system, middleware, user interface, and mobile applications that will be available through open-source licenses.

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DMNews is reporting this morning that Google has released a new social platform that provides Web developers with a set of APIs for including social media enhancements into any Web site. The platform is called OpenSocial, and Google claims that it offers a centralized tool-set to simplify development and distribution of social content across the Internet.

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