Search Marketing Blog



Archive for the ‘Tools & Resources’ Category


EngineWorks Featured in DMNews 2008 Essential Guide to Search

Posted by Sean McMahon on 06.18.2008

Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.

(more…)

Google Announces Updated Version of Google Trends

Posted by Scott Fish on 06.12.2008

Yesterday, Google announced the release of the latest version of their Google Trends offering which enables users to gain insight into the popularity of search phrases across the Internet.

(more…)

Importance of an XML Sitemap for your Re-Design

Posted by Scott Fish on 04.28.2008

There are many critical components to remember when re-designing an effective search-friendly Web site, including clean, accessible code, and deep, relevant content featuring the optimum mix of messaging and keyword density. However, one of the most important features to remember is the addition of a properly structured XML Sitemap.

(more…)

SEO Best Practices - How To Assess On-Page Optimization

Posted by Kent Schnepp on 02.08.2008

In a perfect world every Search Engine Optimization (SEO) campaign would involve a site redesign. Unfortunately, the reality is, the majority of SEO campaigns are conducted on existing sites. For Web site owners it can be worthwhile to conduct a periodic SEO site assessment. Here are 10 things you can do to help assess the SEO status of your site.

(more…)

Android - Google’s Open Mobile Platform

Posted by Sean McMahon on 11.07.2007

Today, Lauren Bell at DMNews reported that Google has developed, in collaboration with members of the Open Handset Alliance, a open mobile platform call Android. This introduction is touted as a software set featuring an operating system, middleware, user interface, and mobile applications that will be available through open-source licenses.

(more…)

Googles Gets Social with OpenSocial

Posted by Sean McMahon on 11.05.2007

DMNews is reporting this morning that Google has released a new social platform that provides Web developers with a set of APIs for including social media enhancements into any Web site. The platform is called OpenSocial, and Google claims that it offers a centralized tool-set to simplify development and distribution of social content across the Internet.

(more…)

Google Updates Webmaster Tools with Sitelinks & Top Search Queries

Posted by Scott Fish on 10.18.2007

Google

Managing and working within Google Webmaster Tools is a vital part of all Natural Search Engine Optimization Campaigns. We have discovered that recent updates from Google have made these tools even more powerful.

Top Search Queries by Percentage
Inside Google Webmaster Tools, you can now access “Statistics >> Top Search Queries” to view the percentage of traffic delivered to your site by search query and by date range. The date range can be selected monthly for the past six (6) months, or weekly for the past three (3) weeks. This ability to customize the date range is very helpful in gaining insight into the relative strength of your referring keywords for your Web site.

(more…)

Google Updates Webmaster Central Adds robots.txt Feature

Posted by Kent Schnepp on 08.16.2007

According to the official Google Webmaster Central Blog, Google has improved the robots.txt analysis tool. These improvements include the ability to recognize sitemap declarations and relative URLs.

(more…)

SEMpdx Hot Seat Tomorrow Night

Posted by Kent Schnepp on 08.13.2007

SEMpdx

The Search Engine Marketing Professionals of Portland (SEMpdx) has announced
their latest SEMpdx Hot Seat, which takes place tomorrow event, Tuesday,
August 14, 2007 at 6:30pm at Hotel DeLuxe here in Portland.

(more…)

New Features Added To Google Analytics

Posted by Kent Schnepp on 06.13.2007

The new Google Analytics is now out of beta. In addition to a new user interface, the Google Analytics team has added some significant new features requested by users. These new features include:

  • Hourly Reporting - All reports are now updated on an hourly bases.
  • Clickable URLs - All URLs displayed within each report now link directly to external pages.
  • Cross Segmentation by Network Locations - Ability to cross segment reports based on network locations.
  • Increased Number of Data Row Per Page - The interface now has the ability to view up to 500 rows per page.
  • Bounce Rate Increase/Decrease - Bounce rate increases are now shown in red (bad) and bounce rate decreases are shown in green (good).
  • Adwords Integration - Improved ability to link Adwords accounts.

For More information visit the Official Google Analytics Blog.