EngineWorks, Inc.

“Facebook is becoming the go-to social networking site for marketers,” said eMarketer senior analyst Debra Aho Williamson. “While MySpace still has a huge quantity of visitors, they are becoming less relevant for advertisers.”  This revealing statement was conveyed in an eMarketer article today titled ‘Facebook Overtakes MySpace’ which reported that for the first time ever, Facebook has become the most popular social networking site in the United States.

(more…)

It’s not every day that one of the world’s leading resort and hospitality companies launches a new Web site.  In fact, for luxury resort owner and operator,  RockResorts, it has been more than two years.

At EngineWorks, we are very excited to see the culmination of our partnered work with Resort Technology Partners, a professional design and development agency specializing is custom solutions for the travel and tourism industry, be realized through this new cutting-edge Web presence for RockResorts.  The new online presence features thirteen (13) new Web destinations that offer online travelers a smooth booking process, rich photographs of resort locations, and detailed travel information while they research their next vacation.

(more…)

When considering the validity of any information, it always prudent to consider the source.  In a survey released today from TNS Media Intelligence, people today trust information they receive from Internet news sources at the same level as from television news reports and conversations with friends.  The online research firm, eMarketer, reported this impressive fact today in an article titled, ‘Does Anyone Trust the Media’.

(more…)

The following statement, published today by eMarketer in an article titled “Blogging Has Come a Long Way, Baby”, delivers a direct hit pertaining to why online commercial entities need to create (and actively manage) a blog on their Web site, and aggressively participate in online social networks and community blogs:

“Blogging activity presents new opportunities for marketers to influence – and monitor – conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst.  “These conversations will continue to happen with or without participation from marketers, but those who join in—whether through their own sites or through a brand presence on independent ones—will have a place at the table.”

(more…)

It’s hard to miss all the attention being paid to social media lately. You have surely noticed the increase in referrals from traditional advertising points to Facebook pages, Twitter feeds, or other online networking forums. Businesses catch consumer attention through these traditional channels, however they’re now engaging and converting them through social media. Social media is fun, captivating, and certainly popular, but what is the bottom the line for businesses from all this socializing?

(more…)

A compelling article from MSN Money last week titled ‘Is Facebook the new Wal-Mart?’ put forth the proposition that, due to the fact that the social media Web site’s audience is skewing older and going mainstream, Facebook is now positioned to become a bona-fide ‘big box retailer’.

(more…)

EngineWorks is pleased to announce that we will be the exclusive sponsor the of  Closing Reception at the upcoming SearchFest 09 taking place here in Portland on March 10, 2009.  We encourage you to attend this exceptional day-long event, and join us after for socializing, networking, and enjoyable libations.

(more…)

In December 2008, PhoCusWright, the travel industry’s research authority and annual presenter of The PhoCusWright Conference (which EngineWorks representatives attended in Hollywood, California last November), released a study that identifies the most popular type of online booking methods used by today’s traveler.

(more…)

The fortuitous winds of success are once again blowing through the great Pacific Northwest. Our hometown NBA team, the Portland Trail Blazers, is currently experiencing an incredible ascension, both on and off the court.

It was only a few short years ago that Blazer fandom hit rock bottom here in Rose City. The team’s roster was riddled with players of questionable character (to put it politely), ticket sales were at all-time lows, and rumors of bankruptcy swirled throughout the league. Today, however, the franchise is on-track to make the playoffs for the first time since the 2002-2003 season, due in large part to its upgraded group of core players. Rather than filling-out its roster with troubled individuals such as Rasheed Wallace, Bonzi Wells and Zach Randolph, the Blazers now boast highly likeable, tremendously skilled players, such as Brandon Roy, LaMarcus Aldridge, and Greg Oden.

(more…)

‘Hi, we’re OneRiot - a social search engine that finds the pulse of the web.’

That’s the lead-in to the content on this new venture’s About Us page.  And, I perceive that it sets the tone for what this new online search company is all about.

They go on to claim, “Like other search engines, we keep a running record of the contents of the Internet. However, unlike other search engines, we prioritize that information based on its current popularity with our community. This makes OneRiot’s search results relevant, fresh, friendly, and pulsing with the real-time energy of the web.”

(more…)