Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.
In article published today by eMarketer, the online research firm reported results from a study that looked into the types of social media that currently have the greatest potential to impact online commercial entities.
Here at EngineWorks, we are all about optimization! And, I’m not just talking about our clients’ Web sites. We also continuously strive to optimize the structure of our talented search marketing fulfillment team.
It’s important for professional Search Engine Marketing companies to maintain an ideal company structure to effectively integrate new campaigns into their fulfillment department, to rapidly achieve and exceed client performance goals, and to accommodate the expansion of their client roster and employee base (all while maintaining profitability).
To accomplish this, you must clearly define the skills and responsibilities of each position. I perceive that the following structure represents an ideal fulfillment department for accomplishing the mission critical tasks above.
Yesterday, eMarketer released its updated projections on total social media marketing revenues over the next five years. The interactive research firm estimates that US advertisers will spend an impressive $1.4 billion for ads on online social networks by the end of 2008.
Let’s face it. Social media is here to stay. It’s not a fad, or a gimmick, or a hobby for high school nerds. Social Media Marketing has exploded into a full-fledged marketing channel. In addition, all signs point to it rapidly developing into a critical advertising medium as more and more people become Internet savvy, and also become less influenced by traditional marketing. According to Strategy Analytics, there will be more than one billion social media users by 2012. That’s a heck of a lot of potential customers using new avenues to discover products and services.
What does that mean to you? It is IMPERATIVE that you learn all you can about Social Media Marketing, and immediately begin to leverage the multitude of social networks to connect with your customers.
This week, Hitwise released a report that reveals the dominant position that MySpace commands in the social media space.
Only 1 hour 20 minutes until the SMX Social Media in Long Beach cocktail reception! But first, we have the keynote titled “Social Search: The Human Challengers“. I was actually looking forward to presentations from Jason Calcanis (founder & CEO, Mahalo), Steven Marder (Co-Founder & CEO, Eurekster), and Jimmy Wales (Founder, Wikia Search and fellow Objectivist) on how social interaction can improve search.
Following a great lunch at SMX Social Media in Long Beach, California it’s time for the next session “Extra! Extra! The Social News Sites” presented by Neil Patel of Advantage Consulting Services and Chris Winfield from 10e20. The majority of this presentation was on the different social news sites and their audiences. Neil and Chris discussed the following:
The next session at SMX Social Media Marketing in Long Beach, California is titled “Linkbait - Chumming for Traffic on Social Media Sites“. the presenters are Brent Csutoras of BrentCsutoras.com, Jane Copland from SEOmoz, and Cameron Olthuis from Factive Media.
Greetings everyone! Currently the EngineWorks team is at the SMX Social Media Marketing conference in Long Beach, California. The weather is great here, much better then the rain/sleet/snow in Portland! I am very excited to discuss social media marketing strategies with my industry piers. Throughout the conference I am going to post reviews of each session. So visit often!
