Archive for the ‘Social Media Marketing’ Category
If you are reading this post, you have (at least) started to tap into the tremendous benefits of Social Media Marketing, and have (more than likely) created a Facebook Page for your business or organization. This being the case, it’s important for you to be aware of several significant changes to all pages that were recently announced by the world’s largest online social networking site.
Facebook claims these changes, which were initiated on August 23, 2010, enhance the usability of their services and facilitate ease of implementation for developers. Our initial review of these changes reveals that, for the most part, the revisions only affect pages that currently have custom content such as tabs and boxes. However, companies and organizations that are planning to add custom content in the future should pay close attention to these changes as well.
Search Engine Marketing Professionals of Portland (SEMpdx) has announced our next panel presentation and educational seminar taking place on Tuesday evening, September 14, 2010 at the Hotel deLuxe in historic downtown Portland, Oregon. This highly interactive event will feature professional insight into how to effectively integrate social media activities with an effective Search Engine Marketing engagement.
The digital marketing research firm, eMarketer, forecast in an article today that social network advertising in the United States will reach $1.7 billion by the end of 2010. This impressive domestic spending on social media advertising is projected to represent 6.7% of total online advertising in 2010.
Your Facebook fan page is one of the best places to engage and communicate with people interested in your brand. Unfortunately, many fan pages fall short in this crucial area. Creating a fan page can be fairly simple, but building a successful brand on Facebook is a much more difficult process. Good results require strategy, planning, design skill, HTML & CSS knowledge, and ongoing creativity.
The following three tips will give you a strong start toward creating a successful Facebook fan page; but don’t forget that this is just the beginning.
To the uninitiated, growing a successful social media marketing campaign can be intimidating. While you can find an abundance of information pertaining to social media marketing both online and offline, just determining where to start can be difficult. That’s why I’ve pulled together my top four tips for cultivating success in social media:
We are pleased to announce that EngineWorks is a finalist in The Sugar Daddy Award category at the 2010 SoMe Awards contest taking place this Thursday evening, May 6, 2010, at the Multnomah Athletic Club in beautiful downtown Portland, Oregon. This second annual event recognizes excellence in the creation and promotion of professional Social Media Marketing campaigns by agencies throughout the Pacific Northwest.
Beginning Monday, May 3, 2010, you have a chance to win an ultra-hip EngineWorks high-fashion t-shirt simply by becoming a fan of Team EngineWorks on Facebook. All you have to do is click the ‘Like’ button on our EngineWorks Facebook page to become entered in our exciting Be a Fan, Win a Shirt contest.
We will be awarding one free mega-cool EngineWorks t-shirt to one randomly selected fan every business day during the month of May. Best of all . . . it’s easy, fast, and free to enter!
With its introduction of Open Graph yesterday, the social media giant Facebook is embarking on, not just the next killer-app, but audaciously the first AdWords-killer-app. Open Graph is a new feature that will enable individuals to state that they “Like” content (including content in ads!) across the Internet without having to be logged into Facebook.
Here’s an example from an eMarketer article published yesterday titled ‘What Facebook’s Open Graph Means for Marketers’:
Today, the online mini-blogging site announced that it has begun allowing companies to pay to have their tweets appear first in its Twitter searches, according to an Associated Press article titled ‘Twitter launches plan for paid tweets’. The new advertising program, called “Promoted Tweets”, is currently in experimental phase, with only a hand-full of large advertisers (such as Virgin America and Starbucks) being invited to test the concept.
Why are brands currently using Social Media Marketing just like 19 year-old guys? Because, they are always trying to close too quickly, rather than spending time to build a relationship!
This was one of the many examples that speakers at the Social Fresh Portland conference, which took place last Monday here in Portland, used to describe the mistakes that many companies are making as they embark into the world of social media. These days, in order to succeed online, businesses need to do more than just have a splashy Web site; they need to be highly social, as well. Companies not pursuing a direct online relationship with their target audience and social communities are falling behind companies that have embraced Social Media Marketing.
