As conveyed in a previous blog post last week, Search Engine Marketing Professionals of Portland (SEMpdx) is holding a highly informative panel presentation tomorrow evening at Hotel deLuxe in beautiful downtown Portland, Oregon. Our regional search industry organization will be hosting this eventful evening from 5:30pm to 7:30pm on Tuesday, February 9, 2010.
Just in case you missed our press release we published last month, this blog post highlights the impressive performance that our team of search marketing experts has achieved for our valued client, Liftopia.com. Through the implementation and management of our professional Paid Search Marketing services, we are dramatically increasing Liftopia’s critical online conversion metrics.
As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are proud to announce that Scott Fish, our Director of Search at EngineWorks, will be imparting his expert advice on how to achieve prominent positioning within Natural search results through legitimate online Link Building strategies at the upcoming SEMpdx Link Building Six Pack. This lively evening of discourse and socializing is taking place at the Hotel deLuxe here in Portland, Oregon on Tuesday, February 9, 2010.
“Engaging with customers is the yardstick by which we measure those brands that survive and those that don’t. Marketers now need to appeal to the individual and engage with customers on a one-to-one basis.”
That is the message delivered by David Eldridge, CEO of Alterian, in a re-affirming article today from eMarketer titled ‘Consumers Demand Engagement’. His resounding point is that even though more and more marketers are shifting dollars away from traditional advertising channels to interactive marketing, it is crucial that today’s new media (i.e., digital community marketing and social media networking) be incorporated into an integrated communication strategy, rather than executed as a stand-alone channel.
As 2009 comes to a close, it is evident that Social Media Marketing is having a direct impact upon how brands interact with their target audience. Forward-thinking companies are beginning to spend a significant amount of advertising dollars on reaching-out to online communities and ‘influencers’ through various popular social networks. In fact, the digital research and analysis company, eMarketer, estimates in their report titled Social Network Ad Spending: 2010 Outlook that companies will spend more than $2.2 billion on Social Media Marketing efforts world-wide this year, with more than half of that amount coming from the United States.
This morning, a professional colleague of EngineWorks, Geoff Ramsey, CEO and co-founder of eMarketer, put forth his prognostications pertaining to the domestic advertising industry for the coming year in an insightful article titled ‘Seven Predictions for 2010 from eMarketer’s CEO’. Of these seven well-researched predictions, we perceive that Geoff’s top forecast is right in line with what the online adverting industry will experience throughout next year.
As an industrious, technology-based services company, EngineWorks is excited to sponsor the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, taking place here in Portland on January 23, 2010. This impressive event, sub-titled Discover * Inspire * Dream, promises an exciting look into the history of human flight and aeronautics, coupled with an examination of future space exploration and interplanetary travel.
In an very revealing article this week, Advertising Age reported that Google has enacted new, harsh policies to prevent advertisers in its AdWords network from generating fraudulent ads and damaging malware links. In the latest attempt to protect the integrity of their search results, the world’s largest search engine now levies the threat of having a Web site banned for life from its search index if it places ads within their network that contain links that download malware or promote illegitimate offers with the intent to deceive visitors.
In a recent article titled Online Retailers to Have Better Holiday Season on WebProNews.com, Sucharita Mulpuru from Forrester Research makes that statement that “despite the lingering effects of the recession, the online space remains the retail industry’s growth engine”. This encouraging claim by the vice president and principle analyst is validated by the Forrester Research projection from the same WebProNews article that online retail sales will surpass $44 billion this holiday selling season, up more than eight percent (+8%) compared to last season.
We’re please to let you know that the multi-media Web site dedicated to the global hotel industry, HotelNewsNow.com, has published an article detailing the professional Search Engine Marketing (SEM) strategies presented by Kent Schnepp, our Chief Strategy Office here at EngineWorks, during the second online session in a series of Webinars promoted by The Boutique & Lifestyle Lodging Association (BLLA).
