Having provided Zonder.com, the premier online vacation rental site, with professional search engine marketing services, we at EngineWorks would like to bring your attention their newly launched Web site which went ‘live’ last week. This new site enables you to conveniently book vacation rentals online in the same manner as booking hotel rooms at popular travel sites such as Orbitz or Hotwire.
I’m shaking my head.
I just received the June 10, 2009 e-mail blast from Search Engine Guide, the self-proclaimed educational Web site aimed at translating the search marketing world into something that small business owners can understand. This most current edition features at report from WordTracker that identifies the Top 300 search queries within the largest Meta engines (e.g., Metacrawler, Dogpile, etc.) during the past 48 hours.
This morning, the G-Men and Women from Mountain View released their new search results product developed by Google Labs called Google Squared. In actuality, Google Squared is not a new product, but rather a new way that Google displays search results.
It’s not every day that one of the world’s leading resort and hospitality companies launches a new Web site. In fact, for luxury resort owner and operator, RockResorts, it has been more than two years.
At EngineWorks, we are very excited to see the culmination of our partnered work with Resort Technology Partners, a professional design and development agency specializing is custom solutions for the travel and tourism industry, be realized through this new cutting-edge Web presence for RockResorts. The new online presence features thirteen (13) new Web destinations that offer online travelers a smooth booking process, rich photographs of resort locations, and detailed travel information while they research their next vacation.
The online research firm, eMarketer, released the results of a study today in an article titled ‘Banner Ads: Beyond the Click‘ that uncovered (once again) the importance of prominently positioned listings with the major search engines. This time however, the compelling reason was not as obvious as the reasons contained in most reports touting the value of having your brands featured at the top of relevant search results.
Our rapidly-growing search engine marketing firm is currently looking for an individual to become immersed in our professional online services in order to quickly progress to a full-time career position. If you have a desire to learn how to implement and manage interactive marketing campaigns for commercial Web sites and media agencies, then this professional internship opportunity is for you.
In a previous blog post last month titled ‘Online Sales – Making Sense (and Cents) in 2009′, I purported that promoting your brand through online channels, especially search engine marketing, continues to outperform all other forms of advertising today. A new report released by TNS Media Intelligence in an article today titled ‘US Advertising Continues to Imitate a Stone‘ from eMarketer confirmed that this was if fact the case for during 2008, as well.
Join EngineWorks and the SEMpdx crew on May 12 at 5:30pm for an evening of search engine optimization and user experience. The event will feature two presentations on the changing landscape of web-based marketing, the importance of user experience design, and how to incorporate these insights into your SEO strategy.
The following statement, published today by eMarketer in an article titled “Blogging Has Come a Long Way, Baby”, delivers a direct hit pertaining to why online commercial entities need to create (and actively manage) a blog on their Web site, and aggressively participate in online social networks and community blogs:
“Blogging activity presents new opportunities for marketers to influence – and monitor – conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst. “These conversations will continue to happen with or without participation from marketers, but those who join in—whether through their own sites or through a brand presence on independent ones—will have a place at the table.”
In yet another encouraging article from eMarketer titled ‘Small Businesses Seek Solutions Online’, the digital marketing and media research firm today reported the results from a poll by Bredin Business Information that found that small businesses in the United States are “increasing their online activities, becoming more focused and conducting segmentation research to better target their customers”.
