Welcome to the new Bing Webmasters ToolBoxKitCenter.
Before I begin, let me just get one thing out of the way — I’m not exactly sure what to call this new offering from Microsoft. It appears that the official name is Bing Toolbox, but Microsoft has undoubtedly continued its nasty habit of inconsistent naming (*cough* Live).
In an August 10, 2010 article by eMarketer titled ‘Focusing on Analytics and Accountability’, the digital marketing research firm reported that when it comes to justifying the expense of marketing campaigns, most professional marketers recognize the importance of accessing measurable results through analytical tools. However, as I read this article, the insightful nugget that glittered in my eye was the following paragraph that was ostensibly added at the end as a throw-away paragraph:
Much of this effort is directed toward justifying marketing programs, but the marketers surveyed often lacked an effective way of communicating the success—or otherwise—of their campaigns to other executives. While three-quarters of marketers begin initiatives with clear goals set out, only 56% have a system for letting company executives know how the campaign fared.
Join us for an evening of networking with the cool kids . . . and a chance to win an EngineWorks t-shirt!
Tonight, August 10, 2010, EngineWorks will be giving away several ultra-hip signature t-shirts at the SEMpdx Social Networking Rooftop Party. This lively event, taking place at the Hotel deLuxe in beautiful downtown Portland,will feature enjoyable food, drinks, live music by Donerail, and lots of networking.
Being a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are pleased to alert you to the upcoming SEMpdx Networking Event taking place Tuesday 07.20.10 at The Hop & Vine Bottle Shop in Portland.
Last week in an article titled ‘Online Ad Spend Bouncing Back After Tough Year’, the digital media and marketing intelligence company, eMarketer, projected that total online advertising dollars will surpass one-fifth of all advertising spend in the United States by 2014.
We, at EngineWorks, being a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), are pleased to alert you to the upcoming SEMpdx Networking Event taking place next Tuesday evening at Rontoms Bar and Grill in Portland, Oregon.
Since the inception of EngineWorks back in late 2005, we have been touting the supremacy of online marketing, especially professional Search Engine Marketing, as one of the most cost effective means of acquiring new customers, and connecting with your target audience. In addition, we understand that the number one reason why our savvy clients are committing more and more ad dollars to our proven client acquisition solutions is the fact that no other marketing medium is as measurable as online search marketing.
We are pleased to announce that EngineWorks is a finalist in The Sugar Daddy Award category at the 2010 SoMe Awards contest taking place this Thursday evening, May 6, 2010, at the Multnomah Athletic Club in beautiful downtown Portland, Oregon. This second annual event recognizes excellence in the creation and promotion of professional Social Media Marketing campaigns by agencies throughout the Pacific Northwest.
EngineWorks is pleased to be featured in an article titled ‘Local search marketing firm EngineWorks is helping businesses through the recession’ by Nick Bennett at Portland Internet Business Examiner.
This month’s cover story in Oregon Business magazine, titled ‘The Data Game – Research transforms advertising world’, uncovers a trend that most people within our industry have known for quite some time; and that is the fact that, while traditional advertising channels such as newspapers, yellow pages, and outdoor may be in trouble, innovative online marketing companies are currently driving revenues for businesses across the state of Oregon, and around the world. In addition to several other respected media and technology companies, including R2C Group, the second largest advertising agency in Oregon, this informative article features a story on EngineWorks and our advanced Search Engine Marketing services.
Our social networks and online communities keep you informed and enable you to connect with us. Together, we understand.
