In a DMNews article yesterday titled ‘Yahoo to Eliminate 10 Cent Minimum Keyword Bid’, Ellen Keohane reported that Yahoo! will be removing this minimum requirement for its text-based sponsored search ads in the United States this week.
Yesterday, in a promising article title “Online Heads for 10% of Total US Ad Spend”, eMarketer put forth the prediction that total online advertising will account for almost 9% of total of U.S. ad spending in 2008.
EngineWorks is pleased to announce the launch of our new corporate Web site. This new online presence, located at our same www.engineworks.com domain, features exciting all-new branding, messaging, and design.
In an announcement this morning, AOL revealed that it is paying $850 million in cash to buy Bebo, a social networking site with more than 40 million users. While that is surely a substantial number of individuals, it’s considerably less than the top two social networking sites, MySpace and Facebook, which both have more than 100 million users world-wide.
On Monday, March 10, 2008, Search Engine Marketing Professionals of Portland (SEMpdx) is presenting SearchFest ‘08, a day-long search marketing conference delivering a full schedule of educational sessions and expert panels. This industry-wide conference will feature presentations from many of the Internet’s most successful companies, including Google, Yahoo!, and Microsoft.
Last week, the Pew Internet & American Life Project released its latest online shopping study performed by Princeton Survey Research Associates in August and September 2007 which revealed that the number of Americans who have made an online purchase has more than doubled since 2000.
In an outstanding article posted today on MarketWatch titled “How Yahoo went from Web star to Microsoft prey“, John Letzing dissects the “destructive technology misfires, mismanagement, and ego clashes” that have ostensibly contributed to the current position of the former search forerunner.
Today, eMarketer came out with an article proclaiming huge projections for revenues derived through mobile search in the next several years. This article titled “Mobile Search Is Finding Its Way” proclaims that the forecast for total US mobile search revenue will grow from $33.2 million in 2007 to more than $1.4 billion by 2012.
By now, if you have electronic connectivity of any sort, you know that Yahoo! has formally rejected Micosoft’s unsolicited bid of almost $45 billion (presented on our blog several post ago). The Associated Press announced this morning in their article titled “Yahoo Says No to Microsoft Takeover Bid” that Yahoo! considers the offer to be “inadequate”, and that the online portal perceives that it can elicit a much higher bid from the largest software manufacturer on the planet.
In our last blog post, we alerted you to Microsoft’s unsolicited bid to buy Yahoo! for almost $45 billion. A study released last week by comScore, which revealed that the Chinese search engine Baidu.com is the third most popular search query source in the world, provides even more insight into why the Seattle software shop is eager to gobble-up the Yahooigans.
