Google. Yahoo!. And, Bing. OH MY! EngineWorks Panel Sessions at SearchFest 03.09.10
March 1, 2010
As conveyed in our EngineWorks press release on 03.01.10 titled ‘EngineWorks to Present at SEMpdx SearchFest 2010 in Portland, Oregon’, we are very pleased to have several of our professional team members scheduled as panel session moderators at this industry-wide event here in Portland next Tuesday 03.09.10. This exceptionally informative day-long event promises to offer multiple professional learning tracks, hands-on workshops, and advanced panel sessions featuring direct insight into cutting-edge strategies in online search marketing.
Yesterday, Danny Sullivan, editor-in-chief of Search Engine Land, reported in his article titled ‘Google Blurs The Line Between Paid & Unpaid Results Again’, that the world’s largest search engine is now allowing businesses to have Sponsored Links (i.e., paid listings) appear within their Local Business Center (LBC) results. Google’s LBC listings, also known as the “Seven-Pack of Local Listings”, appear at the top of their Natural search results, typically along-side a local map and directions information.
As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are proud to announce that Scott Fish, our Director of Search at EngineWorks, will be imparting his expert advice on how to achieve prominent positioning within Natural search results through legitimate online Link Building strategies at the upcoming SEMpdx Link Building Six Pack. This lively evening of discourse and socializing is taking place at the Hotel deLuxe here in Portland, Oregon on Tuesday, February 9, 2010.
In their January 6, 2010 press release, comScore announced that total online sales during the 2009 holiday season increased an impressive four percent (+4.0%) compared to the same selling period last year. While this increase may seem less than substantial on first glance, it represents a major improvement over the 5.7% decrease during last year’s holiday season.
In a very encouraging article published today by eMarketer titled ‘Finding the Best Deals Online’, a recent study discovered that in 2009, almost half of all consumers in the United States perceived that shopping online delivered better deals than shopping at retail locations.
A revealing study conducted in September 2009 by MarketingProfs discovered that, even though many professional marketers today are employing Social Media Marketing strategies in an attempt to connect with target audiences, they may not necessarily be implementing the tactics most likely to influence their customers.
This morning, a professional colleague of EngineWorks, Geoff Ramsey, CEO and co-founder of eMarketer, put forth his prognostications pertaining to the domestic advertising industry for the coming year in an insightful article titled ‘Seven Predictions for 2010 from eMarketer’s CEO’. Of these seven well-researched predictions, we perceive that Geoff’s top forecast is right in line with what the online adverting industry will experience throughout next year.
Search Engine Marketing Professionals of Portland (SEMpdx) has announced its next educational event taking place in January 2010: an informative evening dedicated to Paid Search Marketing. This Paid Search Seminar promises to deliver direct insight into the most up-to-date strategies for achieving – and surpassing – your online ROI goals.
In the first of a series of four online articles titled eMarketer Weighs In on 2010: Online Advertising & Usage, the digital research company today presented its encouraging projections for revenue growth in domestic search engine advertising over the next five years. As stated in this article, total search engine ad spending in the United States is expected to increase more than five-and-a-half percent (+5.5%) to an astounding $11.4 billion next year, as compared to total spending in 2009.
We’re please to let you know that the multi-media Web site dedicated to the global hotel industry, HotelNewsNow.com, has published an article detailing the professional Search Engine Marketing (SEM) strategies presented by Kent Schnepp, our Chief Strategy Office here at EngineWorks, during the second online session in a series of Webinars promoted by The Boutique & Lifestyle Lodging Association (BLLA).
