EngineWorks, Inc.

In the first of a series of four online articles titled eMarketer Weighs In on 2010: Online Advertising & Usage, the digital research company today presented its encouraging projections for revenue growth in domestic search engine advertising over the next five years.  As stated in this article, total search engine ad spending in the United States is expected to increase more than five-and-a-half percent (+5.5%) to an astounding $11.4 billion next year, as compared to total spending in 2009.

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We’re please to let you know that the multi-media Web site dedicated to the global hotel industry, HotelNewsNow.com, has published an article detailing the professional Search Engine Marketing (SEM) strategies presented by Kent Schnepp, our Chief Strategy Office here at EngineWorks, during the second  online session in a series of Webinars promoted by The Boutique & Lifestyle Lodging Association (BLLA).

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In an eMarketer article yesterday, Myers Publishing presented their forecast stating that, over the next two years, total ad spending online will overtake advertising in newspapers as the most popular form of marketing in the United States.  For the first time in history, more marketing dollars will be spent through online channels (including Search Engine Marketing, display advertising, Social Media Marketing, online videos, and widgets) than through any other advertising medium by the end of 2011.

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Coincidently, on the day eMarketer released an article touting a substantial increase to their estimate in the current number of adults in the United States using Twitter.com, DM News reported that the micro-blogging site is now accepting advertisements on its platform.  This announcement may seem somewhat uneventful, however it may have a significant impact upon online marketing strategies for reaching highly engaged, highly targeted audiences.

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In an article released today titled ‘Who Uses Social Networks’, eMarketer published the very revealing results from a study performed by TNS Global that determined that the percentage of U.S. Internet users who visited social networking sites during the Second Quarter of 2009 increased almost sixty percent (+59.9%) compared to the percentage of users during the same quarter last year.

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Today’s announcement that Yahoo! will be turning its search engine over to Microsoft made me a little nostalgic for early days when our online search universe was just forming with hundreds of rapidly expanding solar systems, dying stars, and ominous black holes.  One of the largest galaxies in our universe during the late 1990’s (when I entered this fledgling space) was Inktomi, which was purchased by the very-same Yahoo! in 2002.  As most veteran Internet star gazers know, Inktomi commanded a market share of more than 42% of all online searches performed in the United States in 1999.  With today’s celestial collision between Microsoft and Yahoo!, it is safe to say that Inktomi has become a proverbial red dwarf.

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Blogs aren’t just for kids any more.

More and more companies around the world are grabbing hold of the idea that their corporate blog can directly impact their image and enhance their communication with target audiences.  The purpose for this blog post is to present a collection of effective corporate blogs, along with an explanation of the different approaches that these companies embrace with regards to the content, purpose, and tone of their blog.

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This week, DMNews revealed a very encouraging report from Forrester Research that predicts that total spending on online marketing per year in the U.S. will surpass $55 billion by 2014.  This online spending is projected to represent twenty-one (21%) of domestic marketing dollars, and is yet another indication that more and more companies are shifting more and more advertising dollars away from traditional channels and into search marketing, display advertising, and social media.

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As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), EngineWorks is pleased to offer you a twenty percent (20%) discount on the standard attendance fee to the upcoming Online Marketing Summit (OMS) in Portland, Oregon on June 29, 2009.

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Another indicator of the importance of online search marketing was revealed last week.  In a report released on June 16, 2009, Nielsen Online announced that the total number of online searches in the United States increased more than twenty percent (+20.3%) in May 2009 compared to the same month last year, from 7.8 billion to 9.4 billion.

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