As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), EngineWorks is pleased to offer you a twenty percent (20%) discount on the standard attendance fee to the upcoming Online Marketing Summit (OMS) in Portland, Oregon on June 29, 2009.
Another indicator of the importance of online search marketing was revealed last week. In a report released on June 16, 2009, Nielsen Online announced that the total number of online searches in the United States increased more than twenty percent (+20.3%) in May 2009 compared to the same month last year, from 7.8 billion to 9.4 billion.
“Facebook is becoming the go-to social networking site for marketers,” said eMarketer senior analyst Debra Aho Williamson. “While MySpace still has a huge quantity of visitors, they are becoming less relevant for advertisers.” This revealing statement was conveyed in an eMarketer article today titled ‘Facebook Overtakes MySpace’ which reported that for the first time ever, Facebook has become the most popular social networking site in the United States.
The Associate Press reported this morning, in an article titled ‘Bing it on: Microsoft overhauls search, again’, that the Redmond-based software giant will be launching its re-designed online search service under the new name of Bing. According to Microsoft, the newly revamped search site is intended to make online searching less haphazard, and easier for individuals to make purchases, schedule travel plans, and locate credible health information.
Our rapidly-growing search engine marketing firm is currently looking for an individual to become immersed in our professional online services in order to quickly progress to a full-time career position. If you have a desire to learn how to implement and manage interactive marketing campaigns for commercial Web sites and media agencies, then this professional internship opportunity is for you.
In a previous blog post last month titled ‘Online Sales – Making Sense (and Cents) in 2009′, I purported that promoting your brand through online channels, especially search engine marketing, continues to outperform all other forms of advertising today. A new report released by TNS Media Intelligence in an article today titled ‘US Advertising Continues to Imitate a Stone‘ from eMarketer confirmed that this was if fact the case for during 2008, as well.
When considering the validity of any information, it always prudent to consider the source. In a survey released today from TNS Media Intelligence, people today trust information they receive from Internet news sources at the same level as from television news reports and conversations with friends. The online research firm, eMarketer, reported this impressive fact today in an article titled, ‘Does Anyone Trust the Media’.
Promoting your products and services online, especially through search engines, continues to outperform all other marketing channels in today’s economy. Another encouraging article from eMarketer today titled ‘US Online Sales Up’ revealed tremendous results for e-commerce sales during First Quarter 2009. As reported in a new survey from Forrester Research and Shop.org, online retail sales during the first three (3) months of this year in the US increased an average of eleven percent (+11%).
In yet another encouraging article from eMarketer titled ‘Small Businesses Seek Solutions Online’, the digital marketing and media research firm today reported the results from a poll by Bredin Business Information that found that small businesses in the United States are “increasing their online activities, becoming more focused and conducting segmentation research to better target their customers”.
This week, in a survey titled ‘2008 State of the Market‘, Search Engine Marketing Professionals Organization (SEMPO) reported that they project that the total online search marketing industry will grow almost 100% by 2013. More than 800 respondents from search engine advertisers and search marketing agencies across the globe participated in this study that was performed by Radar Research.
