In this week’s edition of Advertising Age magazine, it was revealed through a recent analysis of spending that the nation’s top 100 advertisers shifted more than $1 billion of advertising spend away from off-line media to online marketing channels in 2007.
This morning, an article from Yahoo! News announced that The Internet Corporation of Assigned Names and Numbers (ICANN), the non-profit California-based organization responsible for assigning domain names, is scheduled to vote this week on releasing new domain names.
eMarketer released a study yesterday revealing that the top two most important marketing channels used to reach specific customer segments are online advertising (used by 75% of the respondents in this survey), and search engine marketing (used by 64% of the respondents).
Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.
Yesterday, Google announced the release of the latest version of their Google Trends offering which enables users to gain insight into the popularity of search phrases across the Internet.
In an article released today from eMarketer, the online market research firm reported that the current challenging state of the economy is directly impacting marketing plans within the domestic automotive industry. But, in a way that you might not expect.
I just received the latest SEMpdx Newsletter from Search Engine Marketing Professionals of Portland (SEMpdx.org) featuring an excellent article titled ‘Three Simple Search Engine Optimization Tips’ from our very own Vice President of Strategy, Kent Schnepp.
Yesterday, eMarketer released its updated projections on total social media marketing revenues over the next five years. The interactive research firm estimates that US advertisers will spend an impressive $1.4 billion for ads on online social networks by the end of 2008.
Next Thursday, May 15, 2008, I am pleased to be a featured speaker at the Business Wire Media Luncheon, which is being held in Rooms 2, 3, and 4 of the World Trade Center at 25 S.W. Salmon Street in Portland, Oregon.
This past Saturday, Steve Ballmer, Chief Executive Officer at the Redmond-based software shop, wrote a ‘Dear Jerry’ letter stating that Microsoft was breaking-off its engagement to Yahoo!.
