Search Marketing Blog



Archive for the ‘Industry Events’ Category


SEMpdx Paid Search Seminar in January

Posted by Sean McMahon on 12.13.2009

SEMpdxlogo-1Search Engine Marketing Professionals of Portland (SEMpdx) has announced its next educational event taking place in January 2010: an informative evening dedicated to Paid Search Marketing.  This Paid Search Seminar promises to deliver direct insight into the most up-to-date strategies for achieving – and surpassing – your online ROI goals.

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Search Marketing Webinar Now Available on BLLA Web Site!

Posted by Sean McMahon on 10.21.2009

Boutique Lodging Logo (White)This blog post is to make you aware of the fact that The Boutique & Lifestyle Lodging Association (BLLA) has made available, on their Web site, the first of three professional Webinars presented in conjunction with EngineWorks.  This session, titled Search Marketing – Powering Your Marketing Mix, was recorded during the association’s Webinar presentation on September 24, 2009.

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SEMpdx to Host Scary Networking Event 10.20.09

Posted by Sean McMahon on 10.15.2009

SEMpdxlogo-1As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), EngineWorks is pleased to make you aware of the upcoming SEMpdx Networking Event taking place next Tuesday evening at Rontoms Bar and Grill in Portland.

This Halloween-themed SEMpdx Networking Event promises to bring together search marketing specialists and industry experts in a fun, social atmosphere that encourages direct interaction and informative conversations pertaining to the latest advancements in interactive marketing.  And, best of all, there is NO COST to attend!

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SEMpdx Social Media Six Pack 10.13.09

Posted by Sean McMahon on 10.08.2009

SEMpdxlogo-1Search Engine Marketing Professionals of Portland (SEMpdx) is pleased to announce that it will be holding its next educational panel presentation titled SEMpdx Social Media Six Pack on Tuesday, October 13, 2009.  This informative evening of search marketing education, social networking, and dinner is taking place from 5:30pm to 7:00pm at Hotel DeLuxe in beautiful downtown Portland, Oregon.

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EngineWorks to Present Second BLLA Webinar 10.08.09

Posted by Sean McMahon on 10.06.2009

Boutique Lodging Logo (White)Following the highly successful first session of our three (3) complimentary online Webinars that we are conducting in conjunction with The Boutique & Lifestyle Lodging Association (BLLA), EngineWorks is pleased to present the second session titled 10 Steps for Online Success at 9:00am PDT on Thursday, October 8, 2009.  This strategy-focused Webinar will impart valuable information pertaining to current Search Engine Marketing techniques being used to dramatically increase revenues and profits at some of the world’s most successful online travel and lodging companies.

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Announcing the Winner of our ‘Helping Animals’ Contest!

Posted by Sean McMahon on 09.04.2009

Congratulations to Zoofari!

EngineWorks is very pleased to announce that the outstanding animal welfare organization, Zoofari, is the winner of our ‘Helping Animals One Search at a Time’ contest!

As the official winner of our contest, Zoofari shall receive a free three (3) month Natural Search Engine Optimization (SEO) engagement from EngineWorks. This professional optimization campaign is designed to improve the positioning of their Web site within the world’s most popular search engines. The increased visibility across the online search landscape promises to generate tremendous exposure for this wonderful organization, and also to increase the number of caring individuals arriving at their site.

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The Big Bing Theory

Posted by Sean McMahon on 07.29.2009

big-bangToday’s announcement that Yahoo! will be turning its search engine over to Microsoft made me a little nostalgic for early days when our online search universe was just forming with hundreds of rapidly expanding solar systems, dying stars, and ominous black holes.  One of the largest galaxies in our universe during the late 1990’s (when I entered this fledgling space) was Inktomi, which was purchased by the very-same Yahoo! in 2002.  As most veteran Internet star gazers know, Inktomi commanded a market share of more than 42% of all online searches performed in the United States in 1999.  With today’s celestial collision between Microsoft and Yahoo!, it is safe to say that Inktomi has become a proverbial red dwarf.

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Corporate Blogging 101: Posts That Matter

Posted by Scott Fish on 07.20.2009

corporatebloggingBlogs aren’t just for kids any more.

More and more companies around the world are grabbing hold of the idea that their corporate blog can directly impact their image and enhance their communication with target audiences.  The purpose for this blog post is to present a collection of effective corporate blogs, along with an explanation of the different approaches that these companies embrace with regards to the content, purpose, and tone of their blog.

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Get a 20% Discount to OMS Portland Now!

Posted by Sean McMahon on 06.24.2009

090204_oms_sandiegoAs a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), EngineWorks is pleased to offer you a twenty percent (20%) discount on the standard attendance fee to the upcoming Online Marketing Summit (OMS) in Portland, Oregon on June 29, 2009.

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SEMpdx Event: SEO, Meet User Experience

Posted by Kent Schnepp on 05.01.2009

Join EngineWorks and the SEMpdx crew on May 12 at 5:30pm for an evening of search engine optimization and user experience. The event will feature two presentations on the changing landscape of web-based marketing, the importance of user experience design, and how to incorporate these insights into your SEO strategy.

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