As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), EngineWorks is pleased to offer you a twenty percent (20%) discount on the standard attendance fee to the upcoming Online Marketing Summit (OMS) in Portland, Oregon on June 29, 2009.
Join EngineWorks and the SEMpdx crew on May 12 at 5:30pm for an evening of search engine optimization and user experience. The event will feature two presentations on the changing landscape of web-based marketing, the importance of user experience design, and how to incorporate these insights into your SEO strategy.
As a hip Search Marketing Specialist here at EngineWorks, it’s important for me to stay ahead of the latest men’s fashion trends. During my monthly reading of Gentlemen’s Quarterly (a.k.a. ‘GQ’, for the uninitiated), I came across a glossy article today featuring one of our hallmark clients here at EngineWorks. The Osprey at Beaver Creek, a Beaver Creek luxury hotel owned by our client, RockResorts, is featured on page 23 of the April 2009 issue of this prominent magazine.
Businesses today expend significant effort to achieve highly ranked search listings within the major search engines. Potential customers who are unfamiliar with their brand often perform searches to research the company. The pages returned from a branded search query serve as the first impression of the business, and may be the decisive factor in customers’ buying decisions. Even the most well established brands can see years of hard work disappear due to a prominently positioned listing that contains damaging content within their relevant search results.
One bad apple CAN spoil the whole basket.
Sean McMahon, our President and CEO was recently interviewed at the wildly successful SearchFest 09 conference in Portland, Oregon. Special thanks to Tim Reha.
SearchFest 09, the premier conference dedicated to Search Engine Marketing (SEM) taking place this Tuesday 03.11.09, will feature Danny Sullivan, Editor-In-Chief of Search Engine Land, and founder of Search Marketing Expo (SMX), as special guest keynote presenter.
No matter what your level of experience, there is one element of search engine optimization that is guaranteed to cause you problems: the spelling and pronouncing of the word ‘Canonicalization’! I have found that utilizing the grade school trick of breaking-up the word into separate sections (i.e., ‘canon’ ‘I’ ‘calization’), helps to get the spelling right, and memorizing the phonetics of the word (which is: ka-NOH-nihk-uhl-LIE-ZAY-shun), gets me close to the proper punctuation. (Good Luck!)
Much easier, however, is actually learning the best practices for the SEO canonicalzing (a form of the word I have now officially created!) of Web pages, and why it is critically important to the process of achieving prominently positioned Natural search listings. But, even this can be challenging. Because of this, I have outlined below the necessity of proper canonicalization, and the new advice that came out this month from the three leading search engines on how to correct improper canonical structure.
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Now, here’s some good news!
EngineWorks is pleased to offer a ten percent (10%) discount on your entry fee to the SEMpdx SearchFest 09 taking place at the Oregon Zoo in Portland, Oregon on March 10, 2009.
Engine
Works is pleased to announce that we will be the exclusive sponsor the of Closing Reception at the upcoming SearchFest 09 taking place here in Portland on March 10, 2009. We encourage you to attend this exceptional day-long event, and join us after for socializing, networking, and enjoyable libations.
Search Engine Marketing Professionals of Portland (SEMpdx) is holding its Hot Seat panel presentation titled ‘SEO, Meet User Experience’ this Tuesday, February 10, 2009. If you are a local business promoting your products or services online, this event is for you! The evening of search marketing education, social networking, and dinner takes place from 5:30pm to 8:00pm at Hotel DeLuxe in beautiful downtown Portland, Oregon.
