Ethical SEO . . . Which Hat Do You Wear?
Posted by Sean McMahon on 09.19.2008This morning, Search Engine Land published a thought-provoking article written by fellow search marketing professional Shari Thurow, author of the book Search Engine Visibility, titled ‘SEO Ethics Are In The Eye Of The Beholder’ that astutely points-out that one person’s definition of ‘ethical SEO’ may be considered ‘black hat’ by another individual. This difference in opinion is obviously created by the fact that there is not a standardization of optimization techniques within our hyper-evolving industry.








