Caffeine by Google… The New Buzz in the Search Industry
Posted by Kent Schnepp on 12.08.2009It is well known that a great number of online marketing professionals fuel their day with highly stimulating caffeinated beverages. Thus, it is not surprising that the leading player within our space, Google, selected ‘Caffeine’ to be the code name for their recently introduced search engine algorithm.
According to the announcement made by the G-Men and G-Women in August of this year, Caffeine is even faster and more accurate than their previous spidering and indexing algorithms. This is truly an amazing statement, given the world-class search performance that has been delivered by the company over the past decade.
It is also a development that could directly impact how search engine marketers develop effective strategies for achieving prominently positioned listings within Google’s Natural search index.
Following the highly successful first session of our three (3) complimentary online Webinars that we are conducting in conjunction with The Boutique & Lifestyle Lodging Association (BLLA), EngineWorks is pleased to present the second session titled 10 Steps for Online Success at 9:00am PDT on Thursday, October 8, 2009. This strategy-focused Webinar will impart valuable information pertaining to current Search Engine Marketing techniques being used to dramatically increase revenues and profits at some of the world’s most successful online travel and lodging companies.
Since you’re reading this blog post, you more than likely have seen many sources touting the fact that the overwhelming majority of search engine users click on the top three (3) Natural search listings for any given query. Recently, I came across an informative study performed by Richard Hearn, a freelance interactive marketing consultant in Ireland, that re-affirmed this well-known axiom in our industry.
Blogs aren’t just for kids any more.
It’s not every day that one of the world’s leading resort and hospitality companies launches a new Web site. In fact, for luxury resort owner and operator, RockResorts, it has been more than two years.






