EngineWorks, Inc.

It’s not every day that one of the world’s leading resort and hospitality companies launches a new Web site.  In fact, for luxury resort owner and operator,  RockResorts, it has been more than two years.

At EngineWorks, we are very excited to see the culmination of our partnered work with Resort Technology Partners, a professional design and development agency specializing is custom solutions for the travel and tourism industry, be realized through this new cutting-edge Web presence for RockResorts.  The new online presence features thirteen (13) new Web destinations that offer online travelers a smooth booking process, rich photographs of resort locations, and detailed travel information while they research their next vacation.

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When considering the validity of any information, it always prudent to consider the source.  In a survey released today from TNS Media Intelligence, people today trust information they receive from Internet news sources at the same level as from television news reports and conversations with friends.  The online research firm, eMarketer, reported this impressive fact today in an article titled, ‘Does Anyone Trust the Media’.

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As many Web designers and developers know, HTML has been slowly evolving since it was introduced as a practical mark-up language for the Web in the early 1990’s. In fact, HTML has undergone exactly four major revisions, with the most recent revision taking place in 1997. Given that it has been more than 12 years since there has been any significant change to HTML, I read with great interest the latest post from Mike Pilgrim titled “The Road to HTML 5: Link Relations.”

Mike Pilgrim is a successful author/blogger/programmer who is currently employed by Google, Inc. His informative post sparked my interest in HTML 5, the much anticipated recommendation that is expected to be released in September 2010. Specifically, I wanted to learn more about any changes which could affect search engine optimization efforts. Good thing, I did . . . because here are several important aspects of HTML 5 which should be brought to the attention of the SEO community.

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EngineWorks is pleased to announce that we will be the exclusive sponsor the of  Closing Reception at the upcoming SearchFest 09 taking place here in Portland on March 10, 2009.  We encourage you to attend this exceptional day-long event, and join us after for socializing, networking, and enjoyable libations.

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Search Engine Marketing Professionals of Portland (SEMpdx) is holding its Hot Seat panel presentation titled ‘SEO, Meet User Experience’ this Tuesday, February 10, 2009.  If you are a local business promoting your products or services online, this event is for you!  The evening of search marketing education, social networking, and dinner takes place from 5:30pm to 8:00pm at Hotel DeLuxe in beautiful downtown Portland, Oregon.

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Search Engine Marketing Professionals of Portland (SEMpdx) is pleased to announce that it will be holding its next Hot Seat panel presentation  titled ‘SEO, Meet User Experience’ on Tuesday, February 10, 2009.  This eventful evening of search marketing education, social networking, and dinner is taking place from 5:30pm to 8:00pm at Hotel DeLuxe in beautiful downtown Portland, Oregon.
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In a move that will surely have the real estate industry talking, Century 21, a long-time television advertiser, has decided to pull all of its national TV ads in 2009, and shift this budget to online channels.

In a January 14, 2009 AdAge article, Beverly Thorne, Senior Vice President of Marketing at Century 21, stated that in years past the company has spent up to half of its advertising budget on television marketing.  However, in an unprecedented move, the company will now focus the majority of that money to its online efforts in 2009.  Mr. Thorne identified the ability online advertising, especially Search Engine Marketing, to directly target consumers interested in making a purchase in the near term as the main factor in making this decision.

To directly quote this AdAge Article, “With the beleaguered real-estate market showing no signs of a turnaround, the realtor has decided to play the numbers and go where the buyers and sellers are: online.”

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As we have conveyed in previous EngineWorks blog posts, effective SEO requires a three-pronged approach: Site-Wide SEO, On-Page SEO, and Off-Page SEO. I like to think of our SEO process as being similar to building a great spider web that’s designed to catch as many flies as possible.

To begin with, choose great keywords, implement proper Meta tags and URL canocalization, craft highly relevant content, and you have a solid foundation for a spider web. In addition, to attract flies, you must gain relevant external links to your site.  There is, however, a fourth and often overlooked step: defending your web.

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This year, it’s safe to assume that consumers have furiously searched online travel Web sites for the lowest possible prices, especially since the Los Angeles Times is predicting that Thanksgiving travel will decrease by 10% in the United States.  As consumers cut back on purchases in a given industry, they turn to search engines to discover the best deals. Therefore, it is paramount for travel and tourism businesses to shift marketing dollars to mirror this consumer behavior.

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How does a search marketing company end-up in the pages of an international photography magazine?  Well, at EngineWorks, we made our way into a featured article in the September 2008 issue of Professional Photographer magazine through an outstanding alliance that we have forged with specialty interactive solutions provider, liveBooks, Inc.

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