This week, in a survey titled ‘2008 State of the Market‘, Search Engine Marketing Professionals Organization (SEMPO) reported that they project that the total online search marketing industry will grow almost 100% by 2013. More than 800 respondents from search engine advertisers and search marketing agencies across the globe participated in this study that was performed by Radar Research.
In our last Google Insight piece, we took a look at the comparison of job seekers and their search terms. This week, EngineWorks has uncovered some good news for anxious retailers who fear that holiday shoppers will forgo Christmas splurging this year. By utilizing the Google Insights tool we found the search volume for the query ‘black friday deals’ has almost doubled while “cyber monday deals” is 96 times higher than December 2007.
Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.
As a reader of this EngineWorks blog, you are well aware that Search Engine Marketing is one of the most critical components of an effective interactive marketing plan. This is due to the fact that more customers find products and services through search engines than through any other online means. In fact, search engines deliver more visitors to Web sites than banner advertisements, contextual links, and direct navigation combined.
