Search Marketing Blog


Archive for the ‘Research’ Category

EngineWorks Featured in DMNews 2008 Essential Guide to Search

Posted by Sean McMahon on 06.18.2008

Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.

(more…)

When does 20 + 10 = 60?

Posted by Sean McMahon on 05.12.2008

As a reader of this EngineWorks blog, you are well aware that Search Engine Marketing is one of the most critical components of an effective interactive marketing plan. This is due to the fact that more customers find products and services through search engines than through any other online means. In fact, search engines deliver more visitors to Web sites than banner advertisements, contextual links, and direct navigation combined.

(more…)