This morning, DMNews posted an article proclaiming that within the next couple of weeks, Google will incorporate the length of time it takes for Web site landing pages to load as a component of the site’s Quality Score in their AdWords system. The article titled ‘Google’s AdWord changes to go into effect by mid-June’ alerts the search marketing community to this important new Quality Score factor.
Here at EngineWorks, we are all about optimization! And, I’m not just talking about our clients’ Web sites. We also continuously strive to optimize the structure of our talented search marketing fulfillment team.
It’s important for professional Search Engine Marketing companies to maintain an ideal company structure to effectively integrate new campaigns into their fulfillment department, to rapidly achieve and exceed client performance goals, and to accommodate the expansion of their client roster and employee base (all while maintaining profitability).
To accomplish this, you must clearly define the skills and responsibilities of each position. I perceive that the following structure represents an ideal fulfillment department for accomplishing the mission critical tasks above.
The Google Content Network has become an important part of our daily campaign optimization strategies here at EngineWorks since Google launched their “Placement Performance Reporting”. This new service shows statistics for ads that appear on specific domains or URLs in their content network. Prior to this introduction (approximately a year ago), we had no idea where client ads were shown, whether the sites were contextually targeted to our ads, or how our campaigns were performing on specific Web sites.
By Lisa Peyton, Director of Paid Search, EngineWorks
In our Paid Search Marketing department at EngineWorks, we employ the important strategy of creating negative-matched keyword lists to improve the performance of our clients’ Paid Search Marketing campaigns. The purpose for this post is to provide insight into several advanced negative keyword strategies that go beyond the use of “free” or other similar offers.
In a DMNews article yesterday titled ‘Yahoo to Eliminate 10 Cent Minimum Keyword Bid’, Ellen Keohane reported that Yahoo! will be removing this minimum requirement for its text-based sponsored search ads in the United States this week.
During our SEMpdx SearchFest ‘08 on Monday here in Portland, one of the hot topics addressed by Riona MacNamara from Google Webmaster Central was the announcement that Google now has added “page load time” as a component of its AdWords ranking algorithm. This announcement was feature on Danny Sullivan’s Search Engine Land in the post titled “Google Adds Page Load Time to Quality Score Algorithm“.
In yesterday’s post, I provided the impressive 2008 revenue growth predictions by JPMorgan for the total world-wide online search industry. In addition, I pointed-out the importance of having your Paid Search marketing campaigns aggressively managed by a professional SEM firm to ensure that you maximize your monthly PPC budget.
To punctuate this importance, here are the additional impressive projections for total Paid Search advertising revenues in the United States over the next four years.
In a January 3, 2008 article titled “Global Search Revenue on the Rise” from DMNews, JPMorgan is upping its prediction of total 2008 global search revenue from $26.6 billion to more than $30 billion. Not only is the investment firm predicting $30.5 billion in global search revenue this year, they also expect this number to reach $60 billion by 2011.
In yet another attempt by the software shop up the road from EngineWorks to make gains on the G-Men from Mountain View, yesterday Microsoft introduced its own version of Google’s AdWords Certification program. The AdWords Certification program enables search marketing firms, media agencies, and advertisers to tout their proficiency in professionally managing Google AdWords Paid Search advertising campaigns. Now, Uncle Bill’s team has introduced Microsoft adExcellence.
More than likely, there are three main goals for your Paid Search marketing campaign: conversions, conversions, and conversions!
An important component to better your ability to convert visitors delivered through Pay-Per-Click (PPC) search campaigns to customers is to ensure that when they arrive at your e-commerce site, they are able to quickly and easily navigate through the purchasing process. A DMNews survey just released today revealed how critical this aspect is to conversion success.
