EngineWorks, Inc.

In a January 3, 2008 article titled “Global Search Revenue on the Rise” from DMNews, JPMorgan is upping its prediction of total 2008 global search revenue from $26.6 billion to more than $30 billion. Not only is the investment firm predicting $30.5 billion in global search revenue this year, they also expect this number to reach $60 billion by 2011.

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In yet another attempt by the software shop up the road from EngineWorks to make gains on the G-Men from Mountain View, yesterday Microsoft introduced its own version of Google’s AdWords Certification program. The AdWords Certification program enables search marketing firms, media agencies, and advertisers to tout their proficiency in professionally managing Google AdWords Paid Search advertising campaigns. Now, Uncle Bill’s team has introduced Microsoft adExcellence.

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More than likely, there are three main goals for your Paid Search marketing campaign: conversions, conversions, and conversions!

An important component to better your ability to convert visitors delivered through Pay-Per-Click (PPC) search campaigns to customers is to ensure that when they arrive at your e-commerce site, they are able to quickly and easily navigate through the purchasing process. A DMNews survey just released today revealed how critical this aspect is to conversion success.

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A survey performed in October 2007, by NetElixer and the e-tailing group, found that more than half of US online retailers claim that up to forty percent (40%) of their total sales are currently delivered through Pay-Per-Click (PPC) marketing campaigns.

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Pay-per-click (PPC) search campaigns are the most targeted and measurable form of advertising available today. In order to get the most out of your PPC campaigns, we recommend creating and implementing unique Paid Search landing pages. A Landing Page is the specific arrival page on your Web site that is presented to visitors arriving through Paid Search campaigns. Customized enhancements to the pages that greet your Paid Search visitors can dramatically improve your online customer acquisition efforts. The following tips will help you improve conversion rates, and turn more qualified visitors into satisfied customers.

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This is the story of a current EngineWorks client, their Pay-Per-Click (PPC) campaign, and what happened to the campaign when the client became an overnight media sensation. Most every business wishes for this type instant notoriety, however without appropriate modifications to on-going Paid Search campaigns, fame can directly impact your conversion rate.

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On Friday, eMarketer reported an impressive finding by Yahoo! and comScore in an article titled Search and Display Work Better Together. In this report, the researchers discovered that online marketing campaigns that incorporate both search marketing and display ads will convert more visitors to customers than campaigns featuring only one of these formats.

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Interesting alert today on MarketWatch.com pertaining to the new search product being developed for mobile services by Google. If the masters of monitization can add sponsored links to cell phones, you can be sure that aggressive clients will want to participate.

Check out the article titled “Google Developing Search Product for Mobile Services“.

Yahoo Search Marketing rolled out some new features to the Panama platform today. These features include:

1. The ability to easily move & copy keywords from one ad group to another.
2. A revised keyword selector tool. The new tool provides an estimate of monthly searches on each keyword suggested.
3. An ad writing help guide. This guide will allow users to preview ads they would appear on the search results page.

For more details visit Yahoo’s Search Marketing Blog.

Google Adwords recently released an IP exclusion option. This option will allow Adwords advertisers to block their ads from displaying on specific IP addresses. In addition to controlling Adwords placement with distribution preferences, language, location and site exclusion, ad targeting can now be further narrowed with IP exclusion. For more information visit Google’s Adwords Help Center.