Just in case you missed our press release we published last month, this blog post highlights the impressive performance that our team of search marketing experts has achieved for our valued client, Liftopia.com. Through the implementation and management of our professional Paid Search Marketing services, we are dramatically increasing Liftopia’s critical online conversion metrics.
Search Engine Marketing Professionals of Portland (SEMpdx) has announced its next educational event taking place in January 2010: an informative evening dedicated to Paid Search Marketing. This Paid Search Seminar promises to deliver direct insight into the most up-to-date strategies for achieving – and surpassing – your online ROI goals.
We, as humans, have a tendency to seek-out a cause for every effect. This, of unfortunately, can lead to the logical fallacy of ‘correlation equals causation’. That is, just because a correlation exists between two phenomena, it must mean that one is the cause of the other. It’s important to keep this fallacy in mind when asking yourself if Google’s recent decision to move its AdWords sponsored listings (from the far right side of their search engine results page, to closer to the middle of the page) was in response to the recent successful introduction of Microsoft’s newly branded search engine, Bing.
In an article reported by Search Engine Watch today, Google has announced that they are introducing expandable advertisements within their AdSense network. These new versions of AdSense ads actually increase in size on the page when they are clicked-on by a viewer. Similar ads in other networks expand when an individual “mouses over” the online ad or scrolls down the page.
In December 2008, PhoCusWright, the travel industry’s research authority and annual presenter of The PhoCusWright Conference (which EngineWorks representatives attended in Hollywood, California last November), released a study that identifies the most popular type of online booking methods used by today’s traveler.
In a move that will surely have the real estate industry talking, Century 21, a long-time television advertiser, has decided to pull all of its national TV ads in 2009, and shift this budget to online channels.
In a January 14, 2009 AdAge article, Beverly Thorne, Senior Vice President of Marketing at Century 21, stated that in years past the company has spent up to half of its advertising budget on television marketing. However, in an unprecedented move, the company will now focus the majority of that money to its online efforts in 2009. Mr. Thorne identified the ability online advertising, especially Search Engine Marketing, to directly target consumers interested in making a purchase in the near term as the main factor in making this decision.
To directly quote this AdAge Article, “With the beleaguered real-estate market showing no signs of a turnaround, the realtor has decided to play the numbers and go where the buyers and sellers are: online.”
A compelling article this month from eMarketer reports that a study conducted by Atlas Solutions using Microsoft’s Engagement Mapping data found a direct correlation in increase of conversion-to-sales performance when an online display campaign is implemented along-side a Paid Search Marketing campaign. The article titled ‘Display Boost Search Performance’ stated that the study revealed that search engine users who were exposed to display advertising, and who clicked on a search listing, were twenty-two percent (22%) more likely to convert to a sale than individuals not exposed to an online display advertisement.
Each week my feed reader and email inbox fill up with great links on search engine optimization, paid search marketing, social media marketing, and general search industry news. Many of the links become popular on sites like Sphinn, and others end up flying under the radar. Each week I am going to highlight articles, blog posts, and online discussions that I feel are particularly valuable. So without further ado, here are this week’s trophy links:
Let’s face it (!), by now most savvy marketers know that Paid Search Marketing delivers a compelling value proposition that cannot be achieved through most traditional media channels such as print, television, and outdoor. Paid Search Marketing is able to definitively measure the return on each advertising dollar.
Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.
