Be glad you aren’t Tony Hayward, CEO of BP, these days! In his recent public response regarding the BP oil spill nightmare, he was quoted as saying, “I want my life back.” Well, sorry Tony, but what’s done is done, and there is not much you can do now to rewind your life. Instead, focus on fixing the situation, making things right with the public, and moving forward with your head held high.
Why are brands currently using Social Media Marketing just like 19 year-old guys? Because, they are always trying to close too quickly, rather than spending time to build a relationship!
This was one of the many examples that speakers at the Social Fresh Portland conference, which took place last Monday here in Portland, used to describe the mistakes that many companies are making as they embark into the world of social media. These days, in order to succeed online, businesses need to do more than just have a splashy Web site; they need to be highly social, as well. Companies not pursuing a direct online relationship with their target audience and social communities are falling behind companies that have embraced Social Media Marketing.
Each week my feed reader and email inbox fill up with great links on search engine optimization, paid search marketing, social media marketing, and general search industry news. Many of the links become popular on sites like Sphinn, and others end up flying under the radar. Each week I am going to highlight articles, blog posts, and online discussions that I feel are particularly valuable. So without further ado, here are this week’s trophy links:
Delivering peace-of-mind for online commercial entities is one of the valuable benefits we offer at EngineWorks through our Reputation Management Services. Our recent blog post titled ‘Do you have skeletons in your closet?‘ provided tremendous insight into the high value many companies place on the perception and reputation of their online image.
Unfortunately, many companies do. The explosive growth of social media has created numerous opportunities for consumers to broadcast their opinions over the Internet. With the introduction of “blended” or “universal” search, it is now common for video, pictures, news items and alternative content, to show up in the search engine results pages (SERPs). A company that has spent years managing their brand’s reputation can be ruined by a single piece of negative content. Is it possible for a company to monitor and manage these issues? Yes, through Online Reputation Management (ORM).
Our social networks and online communities keep you informed and enable you to connect with us. Together, we understand.
