Archive for the ‘Newsletter’ Category
If you are reading this post, you have (at least) started to tap into the tremendous benefits of Social Media Marketing, and have (more than likely) created a Facebook Page for your business or organization. This being the case, it’s important for you to be aware of several significant changes to all pages that were recently announced by the world’s largest online social networking site.
Facebook claims these changes, which were initiated on August 23, 2010, enhance the usability of their services and facilitate ease of implementation for developers. Our initial review of these changes reveals that, for the most part, the revisions only affect pages that currently have custom content such as tabs and boxes. However, companies and organizations that are planning to add custom content in the future should pay close attention to these changes as well.
Your Facebook fan page is one of the best places to engage and communicate with people interested in your brand. Unfortunately, many fan pages fall short in this crucial area. Creating a fan page can be fairly simple, but building a successful brand on Facebook is a much more difficult process. Good results require strategy, planning, design skill, HTML & CSS knowledge, and ongoing creativity.
The following three tips will give you a strong start toward creating a successful Facebook fan page; but don’t forget that this is just the beginning.
To the uninitiated, growing a successful social media marketing campaign can be intimidating. While you can find an abundance of information pertaining to social media marketing both online and offline, just determining where to start can be difficult. That’s why I’ve pulled together my top four tips for cultivating success in social media:
‘Open the pod bay doors, Hal.’
This famous line from the 1968 science-fiction film written by Stanley Kubrick and Arthur C. Clark embodies the spirit behind the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, taking place in Portland, Oregon on January 23, 2010. Sub-titled Discover * Inspire * Dream, the purpose for this exciting event is to ‘open the pod bay doors’ of the attendee’s minds to the possibilities of future space exploration and interplanetary travel.
It is well known that a great number of online marketing professionals fuel their day with highly stimulating caffeinated beverages. Thus, it is not surprising that the leading player within our space, Google, selected ‘Caffeine’ to be the code name for their recently introduced search engine algorithm.
According to the announcement made by the G-Men and G-Women in August of this year, Caffeine is even faster and more accurate than their previous spidering and indexing algorithms. This is truly an amazing statement, given the world-class search performance that has been delivered by the company over the past decade.
It is also a development that could directly impact how search engine marketers develop effective strategies for achieving prominently positioned listings within Google’s Natural search index.
By now, most individuals in the search marketing space are well aware that, back in late May of this year, Microsoft launched its re-designed online search engine under the new moniker, Bing. (Even those who are not very close to the online search industry should have some knowledge of this newly branded search engine, given the massive $100 million or so that Bill’s Software Shop is currently spending on national television advertisements to promote Bing!)
As well documented, Microsoft has been relegated to a distant third place position in the domestic search market-share race (trailing both rivals Google and Yahoo!). However, this recent launch presents a tremendous opportunity for online marketers to capture additional qualified traffic and improve conversion-to-customer performance on their Web sites.
Off To The Races
by Sean McMahon | September 2, 2009
The heart of any world-class athlete is the ‘engine’ that enables the individual to physically perform the specific requirements of his or her sport. However, it is the proverbial “heart” of an athlete that drives the individual to achieve personal bests, conquer seemingly insurmountable odds, and shatter world records.
A dynamic human-powered ‘engine’ – possessing this same willpower – is the heart of our professional Search Engine Marketing company. Through the sponsorship of our international cycling team, Team EngineWorks, we hope to convey our continuous commitment to performance and excellence.
Here’s an exciting opportunity for you to benefit your favorite non-profit animal advocacy organization by helping animals one search at a time!
On July 21, 2009, we launched a unique blog post contest that offers caring individuals, like you, the chance to win a free three (3) month Search Engine Optimization (SEO) engagement for the non-profit animal advocacy organization of your choice. The contest is simple to enter, and requires no entry fee.
As an individual interested in Search Engine Marketing, you obviously are aware of the fact that enhancing the visibility of your favorite organization across the online search landscape will increase both exposure for their cause, and the number of compassionate individuals arriving on their site. It is also important to point-out that every online search for your organization of choice represents a potential donation!
The fortuitous winds of success are once again blowing through the great Pacific Northwest. Our hometown NBA team, the Portland Trail Blazers, is currently experiencing an incredible ascension, both on and off the court.
It was only a few short years ago that Blazer fandom hit rock bottom here in Rose City. The team’s roster was riddled with players of questionable character (to put it politely), ticket sales were at all-time lows, and rumors of bankruptcy swirled throughout the league. Today, however, the franchise is on-track to make the playoffs for the first time since the 2002-2003 season, due in large part to its upgraded group of core players. Rather than filling-out its roster with troubled individuals such as Rasheed Wallace, Bonzi Wells and Zach Randolph, the Blazers now boast highly likeable, tremendously skilled players, such as Brandon Roy, LaMarcus Aldridge, and Greg Oden.
Now, more than ever, Search Engine Marketing can be the SUPER HERO to save your holiday selling season. Since the inception of EngineWorks, we have touted that search marketing delivers the most cost-effective means of acquiring customers through your Web site. So, while the budgets for other media channels are being pulverized as if hit by kryptonite, more and more savvy marketers are shifting more and more of their advertising dollars to online media campaigns, especially professional Search Engine Optimization, Paid Search Marketing, and Social Media Marketing engagements.
