EngineWorks, Inc.

The fortuitous winds of success are once again blowing through the great Pacific Northwest. Our hometown NBA team, the Portland Trail Blazers, is currently experiencing an incredible ascension, both on and off the court.

It was only a few short years ago that Blazer fandom hit rock bottom here in Rose City. The team’s roster was riddled with players of questionable character (to put it politely), ticket sales were at all-time lows, and rumors of bankruptcy swirled throughout the league. Today, however, the franchise is on-track to make the playoffs for the first time since the 2002-2003 season, due in large part to its upgraded group of core players. Rather than filling-out its roster with troubled individuals such as Rasheed Wallace, Bonzi Wells and Zach Randolph, the Blazers now boast highly likeable, tremendously skilled players, such as Brandon Roy, LaMarcus Aldridge, and Greg Oden.

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Now, more than ever, Search Engine Marketing can be the SUPER HERO to save your holiday selling season. Since the inception of EngineWorks, we have touted that search marketing delivers the most cost-effective means of acquiring customers through your Web site. So, while the budgets for other media channels are being pulverized as if hit by kryptonite, more and more savvy marketers are shifting more and more of their advertising dollars to online media campaigns, especially professional Search Engine Optimization, Paid Search Marketing, and Social Media Marketing engagements.

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One of the most amazing accomplishments of Man’s mind has been the ability to create vaccines that prevent against, and even eradicate, infectious life-debilitating diseases. Through the genius of Jonas Salk, for example, an individual can now receive the polio vaccination at a very early age, and never have to worry about protecting herself from the ravages of the disease.

Contrary to popular perception, however, Search Engine Optimization(SEO) is not a one-time “shot it the arm” for your Web site.

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Let’s face it (!), by now most savvy marketers know that Paid Search Marketing delivers a compelling value proposition that cannot be achieved through most traditional media channels such as print, television, and outdoor.  Paid Search Marketing is able to definitively measure the return on each advertising dollar.

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Unfortunately, many companies do. The explosive growth of social media has created numerous opportunities for consumers to broadcast their opinions over the Internet. With the introduction of “blended” or “universal” search, it is now common for video, pictures, news items and alternative content, to show up in the search engine results pages (SERPs). A company that has spent years managing their brand’s reputation can be ruined by a single piece of negative content. Is it possible for a company to monitor and manage these issues? Yes, through Online Reputation Management (ORM).

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Conversational. Not conventional.

Let’s face it. Social media is here to stay. It’s not a fad, or a gimmick, or a hobby for high school nerds. Social Media Marketing has exploded into a full-fledged marketing channel. In addition, all signs point to it rapidly developing into a critical advertising medium as more and more people become Internet savvy, and also become less influenced by traditional marketing. According to Strategy Analytics, there will be more than one billion social media users by 2012. That’s a heck of a lot of potential customers using new avenues to discover products and services.

What does that mean to you? It is IMPERATIVE that you learn all you can about Social Media Marketing, and immediately begin to leverage the multitude of social networks to connect with your customers.

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