EngineWorks, Inc.

‘Open the pod bay doors, Hal.’

This famous line from the 1968 science-fiction film written by Stanley Kubrick and Arthur C. Clark embodies the spirit behind the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, taking place in Portland, Oregon on January 23, 2010. Sub-titled Discover * Inspire * Dream, the purpose for this exciting event is to ‘open the pod bay doors’ of the attendee’s minds to the possibilities of future space exploration and interplanetary travel.

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It is well known that a great number of online marketing professionals fuel their day with highly stimulating caffeinated beverages. Thus, it is not surprising that the leading player within our space, Google, selected ‘Caffeine’ to be the code name for their recently introduced search engine algorithm.

According to the announcement made by the G-Men and G-Women in August of this year, Caffeine is even faster and more accurate than their previous spidering and indexing algorithms. This is truly an amazing statement, given the world-class search performance that has been delivered by the company over the past decade.

It is also a development that could directly impact how search engine marketers develop effective strategies for achieving prominently positioned listings within Google’s Natural search index.

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By now, most individuals in the search marketing space are well aware that, back in late May of this year, Microsoft launched its re-designed online search engine under the new moniker, Bing. (Even those who are not very close to the online search industry should have some knowledge of this newly branded search engine, given the massive $100 million or so that Bill’s Software Shop is currently spending on national television advertisements to promote Bing!)

As well documented, Microsoft has been relegated to a distant third place position in the domestic search market-share race (trailing both rivals Google and Yahoo!). However, this recent launch presents a tremendous opportunity for online marketers to capture additional qualified traffic and improve conversion-to-customer performance on their Web sites.

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The heart of any world-class athlete is the ‘engine’ that enables the individual to physically perform the specific requirements of his or her sport. However, it is the proverbial “heart” of an athlete that drives the individual to achieve personal bests, conquer seemingly insurmountable odds, and shatter world records.

A dynamic human-powered ‘engine’ – possessing this same willpower – is the heart of our professional Search Engine Marketing company. Through the sponsorship of our international cycling team, Team EngineWorks, we hope to convey our continuous commitment to performance and excellence.

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Here’s an exciting opportunity for you to benefit your favorite non-profit animal advocacy organization by helping animals one search at a time!

On July 21, 2009, we launched a unique blog post contest that offers caring individuals, like you, the chance to win a free three (3) month Search Engine Optimization (SEO) engagement for the non-profit animal advocacy organization of your choice. The contest is simple to enter, and requires no entry fee.

As an individual interested in Search Engine Marketing, you obviously are aware of the fact that enhancing the visibility of your favorite organization across the online search landscape will increase both exposure for their cause, and the number of compassionate individuals arriving on their site. It is also important to point-out that every online search for your organization of choice represents a potential donation!

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The fortuitous winds of success are once again blowing through the great Pacific Northwest. Our hometown NBA team, the Portland Trail Blazers, is currently experiencing an incredible ascension, both on and off the court.

It was only a few short years ago that Blazer fandom hit rock bottom here in Rose City. The team’s roster was riddled with players of questionable character (to put it politely), ticket sales were at all-time lows, and rumors of bankruptcy swirled throughout the league. Today, however, the franchise is on-track to make the playoffs for the first time since the 2002-2003 season, due in large part to its upgraded group of core players. Rather than filling-out its roster with troubled individuals such as Rasheed Wallace, Bonzi Wells and Zach Randolph, the Blazers now boast highly likeable, tremendously skilled players, such as Brandon Roy, LaMarcus Aldridge, and Greg Oden.

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Now, more than ever, Search Engine Marketing can be the SUPER HERO to save your holiday selling season. Since the inception of EngineWorks, we have touted that search marketing delivers the most cost-effective means of acquiring customers through your Web site. So, while the budgets for other media channels are being pulverized as if hit by kryptonite, more and more savvy marketers are shifting more and more of their advertising dollars to online media campaigns, especially professional Search Engine Optimization, Paid Search Marketing, and Social Media Marketing engagements.

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One of the most amazing accomplishments of Man’s mind has been the ability to create vaccines that prevent against, and even eradicate, infectious life-debilitating diseases. Through the genius of Jonas Salk, for example, an individual can now receive the polio vaccination at a very early age, and never have to worry about protecting herself from the ravages of the disease.

Contrary to popular perception, however, Search Engine Optimization(SEO) is not a one-time “shot it the arm” for your Web site.

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Let’s face it (!), by now most savvy marketers know that Paid Search Marketing delivers a compelling value proposition that cannot be achieved through most traditional media channels such as print, television, and outdoor.  Paid Search Marketing is able to definitively measure the return on each advertising dollar.

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Unfortunately, many companies do. The explosive growth of social media has created numerous opportunities for consumers to broadcast their opinions over the Internet. With the introduction of “blended” or “universal” search, it is now common for video, pictures, news items and alternative content, to show up in the search engine results pages (SERPs). A company that has spent years managing their brand’s reputation can be ruined by a single piece of negative content. Is it possible for a company to monitor and manage these issues? Yes, through Online Reputation Management (ORM).

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