Kent Schnepp (our VP of Client Service and Strategy) and I just got back from Lunch2.0 put-on by the Portland uber-agency, Wieden + Kennedy. (We even ran into EngineWork’s Director of Paid Search, Lisa Peyton, who attended on her day off . . . talk about commitment!) This was my first Lunch2.0, and I hear that it was different than the previous ones (a little more formal, with a bit more of an agenda).
One more quick post to let you know that I will be participating in the following two (2) extremely informative panel sessions at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington next Tuesday 06.03.08: ‘Creating Value in Your SEM Business’ and ‘Funding, Valuing & Selling SEM Businesses’.
This past Saturday, Steve Ballmer, Chief Executive Officer at the Redmond-based software shop, wrote a ‘Dear Jerry’ letter stating that Microsoft was breaking-off its engagement to Yahoo!.
EngineWorks is attending the innovative SMX Social Media Marketing conference in Long Beach this week (April 22nd and 23rd). This industry-wide event is being presented by online search veteran Danny Sullivan as a one-of-a-kind event to learn the secrets of driving qualified visits from social media networks and applications such as Facebook, Digg, StumbleUpon, del.icio.us and Wikipedia.
. . . you can make it anywhere!
All this week, EngineWorks will be in New York attending the Search Engine Strategies (SES) Conference at the Hilton New York (1335 Avenue of the Americas).
On Monday, March 10, 2008, Search Engine Marketing Professionals of Portland (SEMpdx) is presenting SearchFest ‘08, a day-long search marketing conference delivering a full schedule of educational sessions and expert panels. This industry-wide conference will feature presentations from many of the Internet’s most successful companies, including Google, Yahoo!, and Microsoft.
In an outstanding article posted today on MarketWatch titled “How Yahoo went from Web star to Microsoft prey“, John Letzing dissects the “destructive technology misfires, mismanagement, and ego clashes” that have ostensibly contributed to the current position of the former search forerunner.
By now, if you have electronic connectivity of any sort, you know that Yahoo! has formally rejected Micosoft’s unsolicited bid of almost $45 billion (presented on our blog several post ago). The Associated Press announced this morning in their article titled “Yahoo Says No to Microsoft Takeover Bid” that Yahoo! considers the offer to be “inadequate”, and that the online portal perceives that it can elicit a much higher bid from the largest software manufacturer on the planet.
In our last blog post, we alerted you to Microsoft’s unsolicited bid to buy Yahoo! for almost $45 billion. A study released last week by comScore, which revealed that the Chinese search engine Baidu.com is the third most popular search query source in the world, provides even more insight into why the Seattle software shop is eager to gobble-up the Yahooigans.
Today, DMNews reported that the current CEO at Ask.com, Jim Lanzone, will be stepping down, and be replaced immediately by Jim Safka, the current CEO of Primal Ventures, a new venture firm that identifies business opportunities for Ask.com’s parent company IAC Search and Media.
