EngineWorks, Inc.

The Associate Press reported this morning, in an article titled ‘Bing it on: Microsoft overhauls search, again’, that the Redmond-based software giant will be launching its re-designed online search service under the new name of Bing.  According to Microsoft, the newly revamped search site is intended to make online searching less haphazard, and easier for individuals to make purchases, schedule travel plans, and locate credible health information.

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EngineWorks is pleased to announce that we will be the exclusive sponsor the of  Closing Reception at the upcoming SearchFest 09 taking place here in Portland on March 10, 2009.  We encourage you to attend this exceptional day-long event, and join us after for socializing, networking, and enjoyable libations.

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A compelling article this month from eMarketer reports that a study conducted by Atlas Solutions using Microsoft’s Engagement Mapping data found a direct correlation in increase of conversion-to-sales performance when an online display campaign is implemented along-side a Paid Search Marketing campaign.  The article titled ‘Display Boost Search Performance’ stated that the study revealed that search engine users who were exposed to display advertising, and who clicked on a search listing, were twenty-two percent (22%) more likely to convert to a sale than individuals not exposed to an online display advertisement.

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Third Door Media, the company that delivers Search Engine Land, the leading news and analysis blog for search marketing professionals, has announced that it has partnered with FITUR, the largest tourism trade fair on the international circuit, to present Search Marketing Expo – SMX Travel in Madrid, Spain on January 28 through 30, 2009.

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Each month on our EngineWorks site, we update the current market share percentage of the top ten largest search engines based upon total number of online searches.  It’s not necessary to go this section of our site however to know that Google dominates the online search industry.  The purpose for this blog post is to put this dominance into graph form.

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In a news release last week, Nielsen Online reported the latest market share percentages for the online search engine industry, which we have updated on our site. Not surprising, Google continues to dominate our vibrant industry both in terms of overall market share (60.2%) and year-over-year growth rate (+16%).

It is important to realize that, in addition to the fact that Google remains the biggest fish in the pond, there continues to be increased consolidation in the number of searches performed on the three largest search engines in the United States.

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Kent Schnepp (our VP of Client Service and Strategy) and I just got back from Lunch2.0 put-on by the Portland uber-agency, Wieden + Kennedy. (We even ran into EngineWork’s Director of Paid Search, Lisa Peyton, who attended on her day off . . . talk about commitment!) This was my first Lunch2.0, and I hear that it was different than the previous ones (a little more formal, with a bit more of an agenda).

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One more quick post to let you know that I will be participating in the following two (2) extremely informative panel sessions at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington next Tuesday 06.03.08: ‘Creating Value in Your SEM Business’ and ‘Funding, Valuing & Selling SEM Businesses’.

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This past Saturday, Steve Ballmer, Chief Executive Officer at the Redmond-based software shop, wrote a ‘Dear Jerry’ letter stating that Microsoft was breaking-off its engagement to Yahoo!.

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EngineWorks is attending the innovative SMX Social Media Marketing conference in Long Beach this week (April 22nd and 23rd).  This industry-wide event is being presented by online search veteran Danny Sullivan as a one-of-a-kind event to learn the secrets of driving qualified visits from social media networks and applications such as Facebook, Digg, StumbleUpon, del.icio.us and Wikipedia.

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