The Weekly Google Insight - Job Search & Search Terms
Posted by Jesse Liebman on 11.21.2008As a full-service Search Engine Marketing company, we pride ourselves on staying on top of current trends throughout the online search landscape. Unlike other advertising channels, Search Engine Marketing enables businesses to ascertain online consumer behaviors and marketing trends though detailed search data, and then correlate their findings with real-world developments.
Specifically, we can effectively target consumer sentiments for our clients by analyzing changes in the search frequency of popular search terms. Armed with this intelligence, we focus our content and optimization efforts for our clients’ Web sites around these relevant keywords. We are able to increase the actual relevancy of the sites, resulting in more qualified visitors and higher conversion rates.
