In a DMNews article yesterday titled ‘Yahoo to Eliminate 10 Cent Minimum Keyword Bid’, Ellen Keohane reported that Yahoo! will be removing this minimum requirement for its text-based sponsored search ads in the United States this week.
The issue of Google’s duplicate content policy came-up several times during question and answer sessions at our SEMpdx SearchFest conference last week here in Portland. Therefore, it’s worthwhile to write a quick post addressing the most important aspect of this policy, and how it is being enforced by Google.
. . . you can make it anywhere!
All this week, EngineWorks will be in New York attending the Search Engine Strategies (SES) Conference at the Hilton New York (1335 Avenue of the Americas).
During our SEMpdx SearchFest ‘08 on Monday here in Portland, one of the hot topics addressed by Riona MacNamara from Google Webmaster Central was the announcement that Google now has added “page load time” as a component of its AdWords ranking algorithm. This announcement was feature on Danny Sullivan’s Search Engine Land in the post titled “Google Adds Page Load Time to Quality Score Algorithm“.
On Monday, March 10, 2008, Search Engine Marketing Professionals of Portland (SEMpdx) is presenting SearchFest ‘08, a day-long search marketing conference delivering a full schedule of educational sessions and expert panels. This industry-wide conference will feature presentations from many of the Internet’s most successful companies, including Google, Yahoo!, and Microsoft.
In an outstanding article posted today on MarketWatch titled “How Yahoo went from Web star to Microsoft prey“, John Letzing dissects the “destructive technology misfires, mismanagement, and ego clashes” that have ostensibly contributed to the current position of the former search forerunner.
By now, if you have electronic connectivity of any sort, you know that Yahoo! has formally rejected Micosoft’s unsolicited bid of almost $45 billion (presented on our blog several post ago). The Associated Press announced this morning in their article titled “Yahoo Says No to Microsoft Takeover Bid” that Yahoo! considers the offer to be “inadequate”, and that the online portal perceives that it can elicit a much higher bid from the largest software manufacturer on the planet.
The G-Men from Mountain View today announced a record quarterly revenue number in Q4 2007 of more than $4,830,000,000.00. That’s FIFTY-TWO-AND-A-HALF MILLION DOLLARS PER DAY during these final three months of 2007. (Or, $2,187,500.00 every hour, for those of you keeping score at home).
Today, DMNews reported that the current CEO at Ask.com, Jim Lanzone, will be stepping down, and be replaced immediately by Jim Safka, the current CEO of Primal Ventures, a new venture firm that identifies business opportunities for Ask.com’s parent company IAC Search and Media.
In a January 3, 2008 article titled “Global Search Revenue on the Rise” from DMNews, JPMorgan is upping its prediction of total 2008 global search revenue from $26.6 billion to more than $30 billion. Not only is the investment firm predicting $30.5 billion in global search revenue this year, they also expect this number to reach $60 billion by 2011.
