Welcome to the new Bing Webmasters ToolBoxKitCenter.
Before I begin, let me just get one thing out of the way — I’m not exactly sure what to call this new offering from Microsoft. It appears that the official name is Bing Toolbox, but Microsoft has undoubtedly continued its nasty habit of inconsistent naming (*cough* Live).
“Greater consumer activity is one of the prime motivators for greater advertising spending.”
This statement came from David Hallerman, senior analyst at eMarketer and author of an upcoming report on US advertising spending, in an eMarketer article published last week titled ‘Double-Digit Bounce Back for Online Ad Spend’.
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In a move that many in our space view as following in the footsteps of contenders, last week Google introduced a new three-column design to their search engine results pages (SERP’s). This new presentation, which the G-Man and Women from Mountain View state will be permanent, harkens back to 2007 when Ask.com pioneered the layout, and also to 2009 when Yahoo! and Microsoft followed suit.
With its introduction of Open Graph yesterday, the social media giant Facebook is embarking on, not just the next killer-app, but audaciously the first AdWords-killer-app. Open Graph is a new feature that will enable individuals to state that they “Like” content (including content in ads!) across the Internet without having to be logged into Facebook.
Here’s an example from an eMarketer article published yesterday titled ‘What Facebook’s Open Graph Means for Marketers’:
In a rather starting development today, the world’s largest search engine announced that they are ditching their ubiquitous brand for a more down-home, easily recognized name: Topeka.
Get the full story here: We’re Not In Kansas Any More.
Stay thirsty, my friends.
With our SEMpdx SearchFest taking place in just a few days on March 9, 2010, this blog post is to update the panel presentations which are being moderated by EngineWorks team members.
Last night, I was privileged to have attended a vibrant keynote presentation by Bill Weihl, Green Energy Czar at Google, during the Software Association of Oregon (SAO) 2010 Annual Member Dinner at Montgomery Park Glass Atrium here in Portland. During this formal event, Bill presented the impressive initiatives that the G-Men and Women from Mountain View are embarking upon to improve the energy efficiency of their company . . . and the world!
Yesterday, Danny Sullivan, editor-in-chief of Search Engine Land, reported in his article titled ‘Google Blurs The Line Between Paid & Unpaid Results Again’, that the world’s largest search engine is now allowing businesses to have Sponsored Links (i.e., paid listings) appear within their Local Business Center (LBC) results. Google’s LBC listings, also known as the “Seven-Pack of Local Listings”, appear at the top of their Natural search results, typically along-side a local map and directions information.
We, as humans, have a tendency to seek-out a cause for every effect. This, of unfortunately, can lead to the logical fallacy of ‘correlation equals causation’. That is, just because a correlation exists between two phenomena, it must mean that one is the cause of the other. It’s important to keep this fallacy in mind when asking yourself if Google’s recent decision to move its AdWords sponsored listings (from the far right side of their search engine results page, to closer to the middle of the page) was in response to the recent successful introduction of Microsoft’s newly branded search engine, Bing.
Status: Top Secret
Code Name: Caffeine
Access: Approved
The Associated Press revealed this morning that Google posted an announcement to their blog late last night that they are allowing individuals to have access to a new version of its search engine. That’s right . . . Google has released a new search engine. On a completely separate Web address. That looks exactly the same as its existing engine. However, the G Men and Women from Mountain View claim that ‘Caffeine’ (the new engine’s code name!) uses a different algorithm to rank sites for relevant queries within its index.
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