Yesterday, Google announced the release of the latest version of their Google Trends offering which enables users to gain insight into the popularity of search phrases across the Internet.
iMedia Communications published an encouraging article this morning titled ‘The state of marketing revealed’ that conveyed the results of a new survey conducted by Eloqua Corporation which found that, even though we are facing challenging macro-economic times, the outlook remains bright for online advertising.
One more quick post to let you know that I will be participating in the following two (2) extremely informative panel sessions at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington next Tuesday 06.03.08: ‘Creating Value in Your SEM Business’ and ‘Funding, Valuing & Selling SEM Businesses’.
This morning, DMNews posted an article proclaiming that within the next couple of weeks, Google will incorporate the length of time it takes for Web site landing pages to load as a component of the site’s Quality Score in their AdWords system. The article titled ‘Google’s AdWord changes to go into effect by mid-June’ alerts the search marketing community to this important new Quality Score factor.
This past Saturday, Steve Ballmer, Chief Executive Officer at the Redmond-based software shop, wrote a ‘Dear Jerry’ letter stating that Microsoft was breaking-off its engagement to Yahoo!.
EngineWorks is attending the innovative SMX Social Media Marketing conference in Long Beach this week (April 22nd and 23rd). This industry-wide event is being presented by online search veteran Danny Sullivan as a one-of-a-kind event to learn the secrets of driving qualified visits from social media networks and applications such as Facebook, Digg, StumbleUpon, del.icio.us and Wikipedia.
In a DMNews article yesterday titled ‘Yahoo to Eliminate 10 Cent Minimum Keyword Bid’, Ellen Keohane reported that Yahoo! will be removing this minimum requirement for its text-based sponsored search ads in the United States this week.
The issue of Google’s duplicate content policy came-up several times during question and answer sessions at our SEMpdx SearchFest conference last week here in Portland. Therefore, it’s worthwhile to write a quick post addressing the most important aspect of this policy, and how it is being enforced by Google.
. . . you can make it anywhere!
All this week, EngineWorks will be in New York attending the Search Engine Strategies (SES) Conference at the Hilton New York (1335 Avenue of the Americas).
During our SEMpdx SearchFest ‘08 on Monday here in Portland, one of the hot topics addressed by Riona MacNamara from Google Webmaster Central was the announcement that Google now has added “page load time” as a component of its AdWords ranking algorithm. This announcement was feature on Danny Sullivan’s Search Engine Land in the post titled “Google Adds Page Load Time to Quality Score Algorithm“.
