I’m shaking my head.
I just received the June 10, 2009 e-mail blast from Search Engine Guide, the self-proclaimed educational Web site aimed at translating the search marketing world into something that small business owners can understand. This most current edition features at report from WordTracker that identifies the Top 300 search queries within the largest Meta engines (e.g., Metacrawler, Dogpile, etc.) during the past 48 hours.
This morning, the G-Men and Women from Mountain View released their new search results product developed by Google Labs called Google Squared. In actuality, Google Squared is not a new product, but rather a new way that Google displays search results.
The Associate Press reported this morning, in an article titled ‘Bing it on: Microsoft overhauls search, again’, that the Redmond-based software giant will be launching its re-designed online search service under the new name of Bing. According to Microsoft, the newly revamped search site is intended to make online searching less haphazard, and easier for individuals to make purchases, schedule travel plans, and locate credible health information.
In an article reported by Search Engine Watch today, Google has announced that they are introducing expandable advertisements within their AdSense network. These new versions of AdSense ads actually increase in size on the page when they are clicked-on by a viewer. Similar ads in other networks expand when an individual “mouses over” the online ad or scrolls down the page.
An article published today by the British hosting company, UKFast, reaffirmed what we have known here in the States for some time now . . . the ability to improve Web site user satisfaction is directly related to the length of time it takes for your pages to load when retrieved through a search engine listing. The article, titled ‘Google Warns of 20 Per Cent Drop in Traffic’, points-out that the leading search engine in the world has performed internal studies that have revealed up to a twenty percent (20%) drop in traffic at sites with pages that load half a second slower than another site.
Engine
Works is pleased to announce that we will be the exclusive sponsor the of Closing Reception at the upcoming SearchFest 09 taking place here in Portland on March 10, 2009. We encourage you to attend this exceptional day-long event, and join us after for socializing, networking, and enjoyable libations.
In our last Google Insight piece, we took a look at the comparison of job seekers and their search terms. This week, EngineWorks has uncovered some good news for anxious retailers who fear that holiday shoppers will forgo Christmas splurging this year. By utilizing the Google Insights tool we found the search volume for the query ‘black friday deals’ has almost doubled while “cyber monday deals” is 96 times higher than December 2007.
Third Door Media, the company that delivers Search Engine Land, the leading news and analysis blog for search marketing professionals, has announced that it has partnered with FITUR, the largest tourism trade fair on the international circuit, to present Search Marketing Expo – SMX Travel in Madrid, Spain on January 28 through 30, 2009.
Over this past Thanksgiving holiday, you can be assured that Google is thankful for the fountainhead of the idea that its founders had 10 short years ago, and for the raw talent and intelligence of its engineers. As revealed in the latest search engine market share report from Nielson/Net Ratings, the world’s largest online search company commanded a record 61.2 percent share of all U.S. searches in October 2008.
As a full-service Search Engine Marketing company, we pride ourselves on staying on top of current trends throughout the online search landscape. Unlike other advertising channels, Search Engine Marketing enables businesses to ascertain online consumer behaviors and marketing trends though detailed search data, and then correlate their findings with real-world developments.
Specifically, we can effectively target consumer sentiments for our clients by analyzing changes in the search frequency of popular search terms. Armed with this intelligence, we focus our content and optimization efforts for our clients’ Web sites around these relevant keywords. We are able to increase the actual relevancy of the sites, resulting in more qualified visitors and higher conversion rates.
