A couple posts ago, I highlighted a review of my speaking presentation at SMX Advanced titled ‘Creating Value into Your SEM Businesses’. The purpose of this post is to direct your attention to a review of the second panel session that I was privileged to participate on, at this industry conference in Seattle, titled ‘Funding, Valuing & Selling SEM Businesses’.
Having just returned from the Emerald City, I was pleased to see a live blog post article written by David Wallace, CEO and Founder of SearchRank, on Search Engine Roundtable that provides blow-by-blow coverage of the very successful panel session at SMX Advanced titled ‘Creating Value in Your SEM Business’.
One more quick post to let you know that I will be participating in the following two (2) extremely informative panel sessions at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington next Tuesday 06.03.08: ‘Creating Value in Your SEM Business’ and ‘Funding, Valuing & Selling SEM Businesses’.
This morning, DMNews posted an article proclaiming that within the next couple of weeks, Google will incorporate the length of time it takes for Web site landing pages to load as a component of the site’s Quality Score in their AdWords system. The article titled ‘Google’s AdWord changes to go into effect by mid-June’ alerts the search marketing community to this important new Quality Score factor.
Here at EngineWorks, we are all about optimization! And, I’m not just talking about our clients’ Web sites. We also continuously strive to optimize the structure of our talented search marketing fulfillment team.
It’s important for professional Search Engine Marketing companies to maintain an ideal company structure to effectively integrate new campaigns into their fulfillment department, to rapidly achieve and exceed client performance goals, and to accommodate the expansion of their client roster and employee base (all while maintaining profitability).
To accomplish this, you must clearly define the skills and responsibilities of each position. I perceive that the following structure represents an ideal fulfillment department for accomplishing the mission critical tasks above.
On Tuesday of next week, 06.03.08, I am excited to participate on the panel session titled ‘Funding, Valuing & Selling SEM Businesses’ at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington. This informative session will be held from 3:15pm to 4:30pm at this industry-wide event, immediately following my first panel presentation titled ‘Creating Value in Your SEM Business’.
Next Tuesday, 06.03.08, I am privileged to be speaking on the panel session titled ‘Creating Value in Your SEM Business’ at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington. This informative session will be held from 1:30pm to 2:45pm at this industry-wide event, and will introduce concepts and strategies that create intrinsic value beyond the balance sheet.
I just received the latest SEMpdx Newsletter from Search Engine Marketing Professionals of Portland (SEMpdx.org) featuring an excellent article titled ‘Three Simple Search Engine Optimization Tips’ from our very own Vice President of Strategy, Kent Schnepp.
This Thursday, May 15, 2008, I am privileged to be a featured speaker at the Business Wire Media Luncheon, which is taking place at the World Trade Center in downtown Portland, Oregon.
As a reader of this EngineWorks blog, you are well aware that Search Engine Marketing is one of the most critical components of an effective interactive marketing plan. This is due to the fact that more customers find products and services through search engines than through any other online means. In fact, search engines deliver more visitors to Web sites than banner advertisements, contextual links, and direct navigation combined.
