EngineWorks is pleased to sponsor the appearance of Mike Moran, co-author of the best-selling book Search Engine Marketing, Inc., at the upcoming Internet Strategy Forum Summit in Portland, Oregon on July, 17, 2008.
Last night, I was privileged to be a featured speaker at the event in Portland that really needs a new name: The Inaugural Pecha Kucha/PK/Portland Collaborative Agency Network/Chit-Chat/event!
Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.
As a featured Speaker Sponsor, EngineWorks is pleased to offer a ten percent (10%) discount on the price of admission to the upcoming Internet Strategy Forum Summit taking place in Portland, Oregon on July 17, 2008.
A couple posts ago, I highlighted a review of my speaking presentation at SMX Advanced titled ‘Creating Value into Your SEM Businesses’. The purpose of this post is to direct your attention to a review of the second panel session that I was privileged to participate on, at this industry conference in Seattle, titled ‘Funding, Valuing & Selling SEM Businesses’.
Having just returned from the Emerald City, I was pleased to see a live blog post article written by David Wallace, CEO and Founder of SearchRank, on Search Engine Roundtable that provides blow-by-blow coverage of the very successful panel session at SMX Advanced titled ‘Creating Value in Your SEM Business’.
One more quick post to let you know that I will be participating in the following two (2) extremely informative panel sessions at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington next Tuesday 06.03.08: ‘Creating Value in Your SEM Business’ and ‘Funding, Valuing & Selling SEM Businesses’.
This morning, DMNews posted an article proclaiming that within the next couple of weeks, Google will incorporate the length of time it takes for Web site landing pages to load as a component of the site’s Quality Score in their AdWords system. The article titled ‘Google’s AdWord changes to go into effect by mid-June’ alerts the search marketing community to this important new Quality Score factor.
Here at EngineWorks, we are all about optimization! And, I’m not just talking about our clients’ Web sites. We also continuously strive to optimize the structure of our talented search marketing fulfillment team.
It’s important for professional Search Engine Marketing companies to maintain an ideal company structure to effectively integrate new campaigns into their fulfillment department, to rapidly achieve and exceed client performance goals, and to accommodate the expansion of their client roster and employee base (all while maintaining profitability).
To accomplish this, you must clearly define the skills and responsibilities of each position. I perceive that the following structure represents an ideal fulfillment department for accomplishing the mission critical tasks above.
On Tuesday of next week, 06.03.08, I am excited to participate on the panel session titled ‘Funding, Valuing & Selling SEM Businesses’ at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington. This informative session will be held from 3:15pm to 4:30pm at this industry-wide event, immediately following my first panel presentation titled ‘Creating Value in Your SEM Business’.
