EngineWorks Takes On Bullwinkle
August 30, 2010
Last week team EngineWorks headed to Bullwinkle’s Family Fun Center for miniature golf and team building. Check out the pictures on the EngineWorks Flickr account!
Archive for the ‘EngineWorks’ Category
EngineWorks Takes On Bullwinkle
SEMpdx Panel Presentation on Social Media Integration 09.14.10
August 23, 2010
Search Engine Marketing Professionals of Portland (SEMpdx) has announced our next panel presentation and educational seminar taking place on Tuesday evening, September 14, 2010 at the Hotel deLuxe in historic downtown Portland, Oregon. This highly interactive event will feature professional insight into how to effectively integrate social media activities with an effective Search Engine Marketing engagement.
Social Media Marketing to Capture Almost 7% of Online Ad Spending
August 16, 2010
The digital marketing research firm, eMarketer, forecast in an article today that social network advertising in the United States will reach $1.7 billion by the end of 2010. This impressive domestic spending on social media advertising is projected to represent 6.7% of total online advertising in 2010.
Communicating Success Just As Important As Achieving Success
August 12, 2010
In an August 10, 2010 article by eMarketer titled ‘Focusing on Analytics and Accountability’, the digital marketing research firm reported that when it comes to justifying the expense of marketing campaigns, most professional marketers recognize the importance of accessing measurable results through analytical tools. However, as I read this article, the insightful nugget that glittered in my eye was the following paragraph that was ostensibly added at the end as a throw-away paragraph:
Much of this effort is directed toward justifying marketing programs, but the marketers surveyed often lacked an effective way of communicating the success—or otherwise—of their campaigns to other executives. While three-quarters of marketers begin initiatives with clear goals set out, only 56% have a system for letting company executives know how the campaign fared.
Win an EngineWorks T-Shirt Tonight at SEMpdx Rooftop Party!
August 10, 2010
Join us for an evening of networking with the cool kids . . . and a chance to win an EngineWorks t-shirt!
Tonight, August 10, 2010, EngineWorks will be giving away several ultra-hip signature t-shirts at the SEMpdx Social Networking Rooftop Party. This lively event, taking place at the Hotel deLuxe in beautiful downtown Portland,will feature enjoyable food, drinks, live music by Donerail, and lots of networking.
SEMpdx Social Networking Rooftop Party 08.10.10
August 5, 2010
As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are pleased to announce that our search marketing association will be holding the second annual Social Networking Rooftop Party in Portland, Oregon on August 10, 2010.
Team EngineWorks Competes in Tour de France Event
July 19, 2010
Our international cycling team, Team EngineWorks, just finished participating in the L’Étape du Tour event during the 2010 Tour de France road bike race in Pau, France on July 18, 2010.
The L’Étape du Tour, which translates to ‘Stage of the Tour’, is an annual event that allows amateur cyclists to race over the same route as an actual stage of the Tour de France. First held in 1993, this year’s event attracted than 9,500 riders from around the world.
EngineWorks to Present at OMS Portland 06.16.10
June 16, 2010
This afternoon, Scott Fish, our Director of Search here at EngineWorks, will be a featured presenter at the Online Marketing Summit (OMS) in Portland, Oregon. This “must-attend” educational and networking event provides an open forum for individuals to share best practices, and gain insight from expert online marketing executives.
EngineWorks Welcomes New Intern
June 14, 2010
EngineWorks is very pleased to have Michael Nelson join our team of search marketing professionals as our new Performance Specialist intern. Michael, who is currently pursuing his Bachelor of Arts degree in Integrated Media at Pacific University in Forest Grove, Oregon, is proficient in numerous computer languages (including HTML, CSS, PHP, MySQL, Ajax, and Javascript), and brings significant website design and development skills to our search performance team.
How Do You Measure Success?
May 7, 2010
Since the inception of EngineWorks back in late 2005, we have been touting the supremacy of online marketing, especially professional Search Engine Marketing, as one of the most cost effective means of acquiring new customers, and connecting with your target audience. In addition, we understand that the number one reason why our savvy clients are committing more and more ad dollars to our proven client acquisition solutions is the fact that no other marketing medium is as measurable as online search marketing.
