Blog, Blog, Blog . . . It’s Not Just Blah, Blah, Blah Any More
Posted by Sean McMahon on 04.22.2009
The following statement, published today by eMarketer in an article titled “Blogging Has Come a Long Way, Baby”, delivers a direct hit pertaining to why online commercial entities need to create (and actively manage) a blog on their Web site, and aggressively participate in online social networks and community blogs:
“Blogging activity presents new opportunities for marketers to influence – and monitor – conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst. “These conversations will continue to happen with or without participation from marketers, but those who join in—whether through their own sites or through a brand presence on independent ones—will have a place at the table.”









