EngineWorks, Inc.

The following statement, published today by eMarketer in an article titled “Blogging Has Come a Long Way, Baby”, delivers a direct hit pertaining to why online commercial entities need to create (and actively manage) a blog on their Web site, and aggressively participate in online social networks and community blogs:

“Blogging activity presents new opportunities for marketers to influence – and monitor – conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst.  “These conversations will continue to happen with or without participation from marketers, but those who join in—whether through their own sites or through a brand presence on independent ones—will have a place at the table.”

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The NCAA tournament may have ended last night, but we at EngineWorks aren’t ready to move on from our busted brackets. Introducing our own ‘One Shining Moment’ for the Internet marketing community: EngineWorks has internally compiled our favorite SEM, SEO, SMM, and other industry relevant blogs to create the EngineWorks 2009 Blog Bracket. (more…)

As EngineWorks continues to rapidly scale both our revenues and client roster, a major concern recently expressed by our management team is if our company will be able to secure new team members who possess the Search Engine Marketing (SEM) knowledge, experience, and skills necessary to manage our world-class client campaigns.

This fact was conveyed by our company president, Sean McMahon, during an interview titled ‘Start-Up: Vital Signs of a Young Regional Company’ in the July 5, 2008 issue of The Oregonian newspaper. In this interview, Sean stated that one of his fears for the future of our company is that “we won’t find the acutely skilled people we need to stay lean and mean while meeting our clients’ needs”.

The obvious point behind this statement is that since Search Engine Marketing is not currently standard curriculum at colleges and universities, it is extremely difficult to discover young, entry-level individuals with prior exposure to cutting-edge search marketing strategies and techniques. (more…)

Gaining exposure for your brand through social media marketing channels is all about reaching “influencers” in your target audience. Influencers are individuals or sources (such as a Web site, blog, or forum) that are turned-to by a large number of target audience members for current information and trends.

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In a report today, eMarketer is reporting that the marketers of Consumer Packaged Goods (i.e., food, beverages, cosmetics, baby care, etc.) are shifting a greater amount of their advertising budgets to online search marketing and other interactive media. In fact, these companies are projected to spend $920 million on all types of online advertising this year, which is an increase of more than 33 percent compared to 2006, according to this eMarketer report.

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John Pozadzides of One Man’s Blog recently posted Matt Cutts’ presentation “White Hat SEO Tips for Bloggers” from 2007 WordPress WordCamp. Matt is currently the head of Google’s Webspam team.

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I stumbled across an interesting article from Forbes.com this afternoon painting the less-than-rosy picture at the blog search engine Technorati. It appears that top talent at the hipper-than-thou start-up are chopping themselves away from the company, now that Google has stepped into the blog search arena.

As The G-Men continue to demonstrate, if you build a better search trap . . .

Check-out Technorati’s Troubles at Forbes.com

Given that you are currently reading this initial blog entry, you are probably aware that EngineWorks has rolled-out our new Web site featuring our company’s enhanced high performance search marketing services. Having experienced success in implementing our proprietary performance and reporting applications during the past year, we are now able to expand our services to include Search Engine Optimization, Paid Search Management, Social Media Marketing, and Optimized Design & Development services.

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