Gaining exposure for your brand through social media marketing channels is all about reaching “influencers” in your target audience. Influencers are individuals or sources (such as a Web site, blog, or forum) that are turned-to by a large number of target audience members for current information and trends.
In a report today, eMarketer is reporting that the marketers of Consumer Packaged Goods (i.e., food, beverages, cosmetics, baby care, etc.) are shifting a greater amount of their advertising budgets to online search marketing and other interactive media. In fact, these companies are projected to spend $920 million on all types of online advertising this year, which is an increase of more than 33 percent compared to 2006, according to this eMarketer report.
John Pozadzides of One Man’s Blog recently posted Matt Cutts’ presentation “White Hat SEO Tips for Bloggers” from 2007 WordPress WordCamp. Matt is currently the head of Google’s Webspam team.
I stumbled across an interesting article from Forbes.com this afternoon painting the less-than-rosy picture at the blog search engine Technorati. It appears that top talent at the hipper-than-thou start-up are chopping themselves away from the company, now that Google has stepped into the blog search arena.
As The G-Men continue to demonstrate, if you build a better search trap . . .
Check-out Technorati’s Troubles at Forbes.com
Given that you are currently reading this initial blog entry, you are probably aware that EngineWorks has rolled-out our new Web site featuring our company’s enhanced high performance search marketing services. Having experienced success in implementing our proprietary performance and reporting applications during the past year, we are now able to expand our services to include Search Engine Optimization, Paid Search Management, Social Media Marketing, and Optimized Design & Development services.
