Last week in an article titled ‘Online Ad Spend Bouncing Back After Tough Year’, the digital media and marketing intelligence company, eMarketer, projected that total online advertising dollars will surpass one-fifth of all advertising spend in the United States by 2014.
PORTLAND, Ore. (June 23, 2010) — EngineWorks, Inc. (www.engineworks.com), a data-driven Internet marketing company specializing in Search Engine Marketing solutions and Social Media Marketing strategies for the resort and hospitality industry, is pleased to announce the second session in a series of three (3) complimentary online Webinars being presented in conjunction with Boutique & Lifestyle Lodging Association (BLLA) taking place at 8:30am PDT on Wednesday, June 30, 2010.
Titled Enhancing Relevance Through Universal Search, this information Webinar will provide direct insight into the latest techniques for achieving prominently positioned listings within Google’s universal search results. Universal search integrates news, blogs, videos, images, maps, and local content directly into the traditional search engine results pages (SERPs) on Google.
This BLLA Webinar, presented by Scott Fish, Director of Search at EngineWorks, will feature an in-depth review of the anatomy of today’s SERPs, and the most effective online strategies for achieving highly ranked listings within universal search results. Mr. Fish will also provide actionable recommendations that will enable guests to easily find your website within the world’s largest search engine.
This second Webinar in the BLLA series follows the well-received first session which explained how Social Media Marketing offers a direct means for travel and tourism companies to actively engage with target audiences and interact with customers. The overall intent of this professional Webinar series is to provide valuable information on the latest current strategies being used to dramatically enhance the performance of travel and lodging websites throughout all online marketing channels.
The cost is free to participate in this instructive Webinar. Simply sign-up online through the following link:
http://guest.cvent.com/EVENTS/Info/Summary.aspx?i=eb08275a-bac4-41f8-a74c-f4544af7b0b5
Below is the full agenda for these three (3) complimentary Webinars:
The BLLA has been formed to be the unifying voice of this unique sector within the hospitality industry. The professional association is recognized as the definitive resource for researching, locating, and booking boutique and lifestyle hotels. Benefits for members include exclusive access to complimentary white papers, networking through online and live events, industry reports, Webinars, marketing education, and other valuable tools to manage and grow resort and hospitality businesses.
EngineWorks is very privileged to be an exclusive partnered service provider to the Boutique & Lifestyle Lodging Association.
Be glad you aren’t Tony Hayward, CEO of BP, these days! In his recent public response regarding the BP oil spill nightmare, he was quoted as saying, “I want my life back.” Well, sorry Tony, but what’s done is done, and there is not much you can do now to rewind your life. Instead, focus on fixing the situation, making things right with the public, and moving forward with your head held high.
This afternoon, Scott Fish, our Director of Search here at EngineWorks, will be a featured presenter at the Online Marketing Summit (OMS) in Portland, Oregon. This “must-attend” educational and networking event provides an open forum for individuals to share best practices, and gain insight from expert online marketing executives.
PORTLAND, Ore. (June 16, 2010) — EngineWorks, Inc. (www.engineworks.com), a data-driven Internet marketing company specializing in ROI-based interactive solutions, today announced the addition of an experienced search marketing specialist to its adept Performance Department. The Company is very pleased to have Mary Sweigert join its advanced team of search marketing professionals as their newest Search Performance Specialist.
Ms. Sweigert, who joins EngineWorks with a Master of Arts degree from the University of Portland, has several years of professional search marketing experience which she acquired as a Search Engine Optimization (SEO) content creator at QuinStreet, Inc. (NASDAQ:QNST), and as a marketing associate at ReliableRemodeler.com.
While at QuinStreet, a vertical marketing and online media agency, Mary excelled at creating and editing SEO content for client websites within the construction and housing verticals. During her tenure at ReliableRemodeler.com, an online home improvement contractor, Ms. Sweigert developed and managed several lead-generating blogs, and implemented numerous social media strategies in order to facilitate two-way communication with the firm’s audience.
As noted, Mary recently earned both her Master of Arts degree in Teaching, and her Bachelor of Business Administration degree from the University of Portland in Portland, Oregon. During her undergraduate studies, Ms. Sweigert made the Dean’s List at the university’s Pamplin School of Business Administration.
“We are privileged to have Mary join our experienced team of search experts”, exclaimed Kent Schnepp, Chief Strategy Officer at EngineWorks, “Not only does her educational background contribute to the overall acumen of our team, her ability to immediately implement proven search strategies also greatly enhances our capacity to professionally serve our world-class clients .”
EngineWorks is very pleased to have Michael Nelson join our team of search marketing professionals as our new Performance Specialist intern. Michael, who is currently pursuing his Bachelor of Arts degree in Integrated Media at Pacific University in Forest Grove, Oregon, is proficient in numerous computer languages (including HTML, CSS, PHP, MySQL, Ajax, and Javascript), and brings significant website design and development skills to our search performance team.
June 14, 2010 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a data-driven Internet marketing company specializing in professional Search Engine Optimization (SEO), Paid Search Marketing, and Social Media Marketing, is pleased to announce that the Company’s Director of Search, Scott Fish, will be a featured presenter at the up-coming Online Marketing Summit (OMS) in Portland, Oregon on June 16, 2010.
OMS is an educational and networking event that provides an open forum for marketing professionals to share best practices, and gain valuable advice from expert online marketing executives. This year’s OMS conference in Portland is being held at the DoubleTree Hotel, and has been structured around topics that drive audience action, including SEM, social media business strategies, Web analytics, and conversion tracking.
Scott Fish will be participating in the panel discussion titled ‘The Future of Search’, and will deliver professional insights into the latest developments in real-time online search. This session, sponsored by Search Engine Marketing Professionals of Portland (SEMpdx), will provide actionable marketing recommendations pertaining to innovations that are pointing to the future of online marketing, including personalization of search results, mobile and local search, real-time search results, and Social Media Marketing.
EngineWorks is proud to be a founding board member of SEMpdx, a Portland-based professional association whose mission is to inform and educate regional businesses on the benefits of Search Engine Marketing. SEMpdx is located online at http://www.sempdx.org.
Information pertaining to registration and attendance at this informative Online Marketing Summit in Portland can be found through the following link:
http://www.onlinemarketingsummit.com/2010-portland/
In addition to advanced thought-leadership panel discussions, OMS will feature a full day of interactive workshops designed to provide a hands-on approach to your most pressing online marketing challenges.
We, at EngineWorks, being a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), are pleased to alert you to the upcoming SEMpdx Networking Event taking place next Tuesday evening at Rontoms Bar and Grill in Portland, Oregon.
To the uninitiated, growing a successful social media marketing campaign can be intimidating. While you can find an abundance of information pertaining to social media marketing both online and offline, just determining where to start can be difficult. That’s why I’ve pulled together my top four tips for cultivating success in social media:
Our social networks and online communities keep you informed and enable you to connect with us. Together, we understand.
