Archive for April, 2010
Beginning Monday, May 3, 2010, you have a chance to win an ultra-hip EngineWorks high-fashion t-shirt simply by becoming a fan of Team EngineWorks on Facebook. All you have to do is click the ‘Like’ button on our EngineWorks Facebook page to become entered in our exciting Be a Fan, Win a Shirt contest.
We will be awarding one free mega-cool EngineWorks t-shirt to one randomly selected fan every business day during the month of May. Best of all . . . it’s easy, fast, and free to enter!
PORTLAND, Ore. (April 30, 2010) — EngineWorks, Inc. (www.engineworks.com), a full-service online search marketing firm specializing in ROI-focused, data-driven services, is pleased to announce that today the Company has been chosen as an esteemed finalist in the Best Brand Awareness/User Engagement (over $25k) category at the upcoming 2010 SoMe Awards taking place in Portland, Oregon on May 6, 2010. This exciting event, presented in conjunction with InnoTech Business & Technology Innovation Conference & Expo, honors the Pacific Northwest’s most effective Social Media Marketing projects and campaigns.
The 2010 SoMe Awards banquet is being held at the renowned Multnomah Athletic Club (MAC) in beautiful downtown Portland, and will feature networking opportunities with some of the region’s most recognized social media leaders, ‘red-carpet’ interviews with SoMe award winners, and live streaming via the Internet.
The contest entry submitted by EngineWorks, which is a finalist in The Sugar Daddy Award category, details the impressive results that the Company achieved through its professional Social Media Marketing strategies for the City of Bothell, Washington, and the municipality’s annual Vintage Bothell Wine Walk event that took place in December 2009.
“As an innovative interactive marketing company,” exclaimed Sean McMahon, president of EngineWorks, “we are extremely proud to have our cutting-edge social media strategies and promotions recognized as worthy of being a finalist in this year’s exciting SoMe awards contest.”
Information on registering and attending the second annual SoMe Awards can be accessed through the following link:
http://www.someawards.com/about/
Several key EngineWorks executives, including Mr. McMahon, will be attending this event, and will be available throughout the evening to discuss the advantages of the Company’s advanced Search Engine Marketing services. To schedule a meeting with Sean, or another EngineWorks representative, please send an e-mail to sean@engineworks.com.
PORTLAND, Ore. (April 27, 2010) — EngineWorks, Inc. (www.engineworks.com), a Portland-based search marketing company specializing in data-driven solutions through Search Engine Optimization, Paid Search Marketing, and Social Media Marketing, today announced that Scott Fish, the Company’s Director of Search, will be presenting during the upcoming 2010 eMarketing Summit @ InnoTech in Portland, Oregon on May 5, 2010.
This annual two-day conference, presented by InnoTech Business & Technology Innovation Conference & Expo, offers a complete schedule of educational sessions featuring expert panelists from many of the Pacific Northwest’s most successful interactive companies, including Microsoft, Intel, and eROI. In addition, the eMarketing Summit is scheduled to deliver multiple informative learning tracks and workshops designed to provide direct insight into the most up-to-date strategies and developments in online search marketing.
As a featured presenter on the panel titled ‘SEMpdx Presents the Future of Search’, Scott Fish will provide information pertaining to the impact of Google’s latest advancement within their search engine results pages: ‘real-time’ search listings. This informative session, presented by several experts from Search Engine Marketing Professionals of Portland (SEMpdx), also features other innovations that are pointing to the future of online search marketing, including personalization of search results, mobile and local search, and Social Media Marketing.
For information on how to register and attend this special event at 2010 InnoTech Oregon, simply click-on the following link:
http://www.innotechconference.com/pdx/registration.php
In addition to this advanced panel presentation by Mr. Fish on Wednesday, several other key EngineWorks executives will be available at the SEMpdx exhibit booth all day on Thursday, May 6, 2010. Attendees interested in scheduling a meeting with one of the Company’s representatives can send an e-mail request to scott@engineworks.com.
EngineWorks is proud to be a founding board member of SEMpdx, and is pleased to contribute to the association’s mission of disseminating the tremendous value of professional Search Engine Marketing (SEM) to businesses and organizations of all sizes.
With its introduction of Open Graph yesterday, the social media giant Facebook is embarking on, not just the next killer-app, but audaciously the first AdWords-killer-app. Open Graph is a new feature that will enable individuals to state that they “Like” content (including content in ads!) across the Internet without having to be logged into Facebook.
Here’s an example from an eMarketer article published yesterday titled ‘What Facebook’s Open Graph Means for Marketers’:
PORTLAND, Ore. (April 20, 2010) – EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) company offering advanced data-driven online services to some of the Internet’s most successful businesses, today announced that the Company’s Vice President of Client Acquisition, Mike Rosenberg, will be the featured presenter at the Professional Development event being hosted by the Oregon Chapter of the American Marketing Association (AMA) on April 28, 2010.
This informative evening is taking place at Living Room Theaters in historic downtown Portland, Oregon. Titled ‘Ten Steps for Online Success’, this presentation promises to deliver direct insight into how to leverage ROI-based interactive strategies so that businesses of all sizes can thrive in today’s economy. Mr. Rosenberg will be delivering professional advice that can be used to dramatically enhance online performance, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks, and online communities.
In addition to his executive position at EngineWorks, Rosenberg is an active board member of Search Engine Marketing Professionals of Portland (SEMpdx), and also serves as Chairperson of the Police Activities League of Greater Portland (PAL) Marketing Committee. In 2009, he was also a committee member for the Oregon Museum of Science and Industry 2010 Space Gala.
For information on registering and attending this impressive presentation, simply visit the Web site of AMA Oregon Chapter through the following link:
http://www.ama-pdx.org/event/current.htm
In addition to the latest strategies for acquiring more customers through search engines and other interactive channels, Mr. Rosenberg will present real-world results from case studies featuring current EngineWorks clients at this Professional Development event.
EngineWorks is pleased to be featured in an article titled ‘Local search marketing firm EngineWorks is helping businesses through the recession’ by Nick Bennett at Portland Internet Business Examiner.
Today, the online mini-blogging site announced that it has begun allowing companies to pay to have their tweets appear first in its Twitter searches, according to an Associated Press article titled ‘Twitter launches plan for paid tweets’. The new advertising program, called “Promoted Tweets”, is currently in experimental phase, with only a hand-full of large advertisers (such as Virgin America and Starbucks) being invited to test the concept.
Last week, EngineWorks was privileged to have been a featured sponsor at at the Resort Automation Conference (RAC-2010) presented by our agency partner Resort Technology Partners (RTP) in Vail, Colorado. The annual conference this year, touted as RAC-2010: The Next Generation, focused on innovation and optimization within the global resort and hospitality industry.
PORTLAND, Ore. (April 12, 2010) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) company specializing in advanced data-driven services for the online resort and hospitality industry, today announced that the Company’s Chief Strategy Officer, Kent Schnepp, will be a featured presenter at the 35th annual Mountain Travel Symposium (MTS) conference in Banff, Canada on April 14, 2010.
As the largest, and longest-running, annual event for mountain travel professionals in North America, MTS features two (2) world-renowned trade show, an interactive Forum, and social networking events including exciting receptions and parties. This week-long conference will be highlighted by its keynote address from Guy Kawasaki, globally recognized as a technology industry thought leader, author, and founder of Garage Technology Ventures.
Kent Schnepp will be moderating an informative panel session titled ‘Winning Online: Top-Down, Bottom-Up’ featuring industry experts Adam Luchsinger, Head of Travel at Google, Inc., and Scott Gustlin, Vice President at Resort Technology Partners | Interactive. This lively session is designed to provide direct insight into the new technology and interactive realities that resort and hospitality companies are facing in today’s marketplace.
Angela Yost, Director of Client Acquisition at EngineWorks, will also be in attendance at this multi-day event, meeting with experts from the online travel and tourism vertical, and attending the educational panel sessions throughout the conference.
For information on registering and attending the 35th Annual Mountain Travel Symposium, simply click-on the following link:
http://www.mtntrvl.com/Home/tabid/36/Default.aspx
To schedule an in-person meeting with either Kent Schnepp or Angela Yost to discuss the advantages of professional Search Engine Marketing strategies for resort and hospitality companies, please send an e-mail to kent@engineworks.com or angela@engineworks.com.
Why are brands currently using Social Media Marketing just like 19 year-old guys? Because, they are always trying to close too quickly, rather than spending time to build a relationship!
This was one of the many examples that speakers at the Social Fresh Portland conference, which took place last Monday here in Portland, used to describe the mistakes that many companies are making as they embark into the world of social media. These days, in order to succeed online, businesses need to do more than just have a splashy Web site; they need to be highly social, as well. Companies not pursuing a direct online relationship with their target audience and social communities are falling behind companies that have embraced Social Media Marketing.
