EngineWorks

According to a survey conducted last month by the American Marketing Association (AMA), nearly one-fifth of all U.S.-based marketing dollars will be budgeted to Social Media Marketing strategies and promotions within the next five (5) years.  This impressive projected percentage of total domestic advertising is significantly greater than the 13% spent on social media efforts in 2009.

As depicted in the following chart from the eMarketing article titled ‘Marketing Budgets Spiral Toward Social’, marketers in the United States expect almost 18% of their total advertising budgets to be allotted to Social Media Marketing by 2015.

This encouraging forecast from the AMA punctuates the fact that, as we have been touting on this blog for some time now, online search marketing and social media strategies are driving dollars from traditional marketing channels, due to their ability to acutely target potential customers, and to fully measure the return on your advertising budget.