Social Media Strategies to be Presented at SearchFest 2010
Posted by Sean McMahon on 02.27.2010
Yesterday, posted on the social media press release site PitchEngine, our Chief Strategy Officer here at EngineWorks conveyed that the upcoming SEMpdx SearchFest will present invaluable insight into the latest developments in the burgeoning world of Social Media Marketing. In this press release, Kent Schnepp also touted the tremendous benefits that attendees will be able to gain during the day-long conference on Tuesday, March 9, 2010 at The Governor Hotel in downtown Portland, Oregon.
Last night, I was privileged to have attended a vibrant keynote presentation by Bill Weihl, Green Energy Czar at Google, during the Software Association of Oregon (SAO) 2010 Annual Member Dinner at Montgomery Park Glass Atrium here in Portland. During this formal event, Bill presented the impressive initiatives that the G-Men and Women from Mountain View are embarking upon to improve the energy efficiency of their company . . . and the world!
Mashable, the world’s largest blog focused exclusively on Web 2.0 and social media news, published a revealing piece pertaining to the recent successful push by destination resorts into social networking platforms and online communities. The article, titled ‘How the Resort Industry is Using Social Media’, astutely points out that these new strategies are being used to directly connect with individuals researching and booking family vacations and recreational trips, and to influence potential guests that may not be reached through traditional marketing channels.
Yesterday, Danny Sullivan, editor-in-chief of Search Engine Land, reported in his article titled ‘Google Blurs The Line Between Paid & Unpaid Results Again’, that the world’s largest search engine is now allowing businesses to have Sponsored Links (i.e., paid listings) appear within their Local Business Center (LBC) results. Google’s LBC listings, also known as the “Seven-Pack of Local Listings”, appear at the top of their Natural search results, typically along-side a local map and directions information.
As reported in this month’s issue of Portland Monthly Magazine, the spectacular Oregon Museum of Science and Industry (OMSI) 2010 Space Gala generated more than $547,000 in donations to support the museum’s educational services, including action camps and classes, outdoor learning facilities, and general operating expenses. EngineWorks is pleased to have assisted in raising these funds through our sponsorship of this wonderful event, and by enabling OMSI to connect with its members through our 
As conveyed in a previous blog post last week, Search Engine Marketing Professionals of Portland (SEMpdx) is holding a highly informative panel presentation tomorrow evening at Hotel deLuxe in beautiful downtown Portland, Oregon. Our regional search industry organization will be hosting this eventful evening from 5:30pm to 7:30pm on Tuesday, February 9, 2010.
Just in case you missed our press release we published last month, this blog post highlights the impressive performance that our team of search marketing experts has achieved for our valued client, Liftopia.com. Through the implementation and management of our professional Paid Search Marketing services, we are dramatically increasing Liftopia’s critical online conversion metrics.
As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are proud to announce that Scott Fish, our Director of Search at EngineWorks, will be imparting his expert advice on how to achieve prominent positioning within Natural search results through legitimate online Link Building strategies at the upcoming SEMpdx Link Building Six Pack. This lively evening of discourse and socializing is taking place at the Hotel deLuxe here in Portland, Oregon on Tuesday, February 9, 2010.
As we promoted through our blog for the past several months, EngineWorks was privileged to be a sponsor of the Oregon Museum of Science and Industry (OMSI) 
