Archive for February, 2010
Yesterday, posted on the social media press release site PitchEngine, our Chief Strategy Officer here at EngineWorks conveyed that the upcoming SEMpdx SearchFest will present invaluable insight into the latest developments in the burgeoning world of Social Media Marketing. In this press release, Kent Schnepp also touted the tremendous benefits that attendees will be able to gain during the day-long conference on Tuesday, March 9, 2010 at The Governor Hotel in downtown Portland, Oregon.
Last night, I was privileged to have attended a vibrant keynote presentation by Bill Weihl, Green Energy Czar at Google, during the Software Association of Oregon (SAO) 2010 Annual Member Dinner at Montgomery Park Glass Atrium here in Portland. During this formal event, Bill presented the impressive initiatives that the G-Men and Women from Mountain View are embarking upon to improve the energy efficiency of their company . . . and the world!
Mashable, the world’s largest blog focused exclusively on Web 2.0 and social media news, published a revealing piece pertaining to the recent successful push by destination resorts into social networking platforms and online communities. The article, titled ‘How the Resort Industry is Using Social Media’, astutely points out that these new strategies are being used to directly connect with individuals researching and booking family vacations and recreational trips, and to influence potential guests that may not be reached through traditional marketing channels.
Yesterday, Danny Sullivan, editor-in-chief of Search Engine Land, reported in his article titled ‘Google Blurs The Line Between Paid & Unpaid Results Again’, that the world’s largest search engine is now allowing businesses to have Sponsored Links (i.e., paid listings) appear within their Local Business Center (LBC) results. Google’s LBC listings, also known as the “Seven-Pack of Local Listings”, appear at the top of their Natural search results, typically along-side a local map and directions information.
As reported in this month’s issue of Portland Monthly Magazine, the spectacular Oregon Museum of Science and Industry (OMSI) 2010 Space Gala generated more than $547,000 in donations to support the museum’s educational services, including action camps and classes, outdoor learning facilities, and general operating expenses. EngineWorks is pleased to have assisted in raising these funds through our sponsorship of this wonderful event, and by enabling OMSI to connect with its members through our EngineWorks SEO and Social Media Marketing efforts.
As conveyed in a previous blog post last week, Search Engine Marketing Professionals of Portland (SEMpdx) is holding a highly informative panel presentation tomorrow evening at Hotel deLuxe in beautiful downtown Portland, Oregon. Our regional search industry organization will be hosting this eventful evening from 5:30pm to 7:30pm on Tuesday, February 9, 2010.
Just in case you missed our press release we published last month, this blog post highlights the impressive performance that our team of search marketing experts has achieved for our valued client, Liftopia.com. Through the implementation and management of our professional Paid Search Marketing services, we are dramatically increasing Liftopia’s critical online conversion metrics.
PORTLAND, Ore. (February 5, 2010) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) firm specializing in ROI-driven online services for the travel and tourism industry, is pleased to announce that the Company’s Vice President of Client Acquisition, Mike Rosenberg, will be delivering a highly informative presentation titled Social Media: Can It Deliver To Your Bottom Line? at the 14th Annual Southern Oregon Visitors Association (SOVA) Marketing Symposium taking place at the Seven Feathers Resort in Canyonville, Oregon on February 28, 2010 and March 1, 2010.
The theme of this year’s symposium, Advantage: Southern Oregon, capitalizes on the fact that this region of Oregon captures a significant percentage of the state’s tourism dollars, and is seeing many signs of economic improvement throughout the area.” Southern Oregon had a much stronger tourism year in 2009 than other Oregon destinations,” states Carolyn Hill, CEO of SOVA. “Many businesses in our region had record years. We want to share these winning strategies and introduce new ideas that will continue to help the local tourism industry to prosper as the economy picks up.”
Mike Rosenberg will be sharing his professional insights into how emerging Social Media Marketing strategies can directly contribute to this pursuit, during his presentation at the SOVA Marketing Symposium. This full-day event on March 1, 2010 is open to the public with reservations, and also features several other professional marketing experts imparting their advanced knowledge of the most effective means for increasing travel and tourism revenues.
Registration and attendance information for this informative 14th Annual SOVA Marketing Symposium can be accessed through the following link:
http://www.southernoregon.org/article?articleCategory=partners
The Southern Oregon Visitors Association, which was founded in 1984, is a non-profit marketing association that promotes tourism related activities and events, and regional businesses, located throughout the Oregon counties of Jackson, Josephine, Douglas, Coos, Curry, Klamath, and Lake. In addition to publishing the area’s most popular visitor’s guide, SOVA also operates interactive information centers and maintains one of the most visited tourism Web sites in Oregon.
PORTLAND, Ore. (February 1, 2010) — EngineWorks, Inc. (www.engineworks.com), a full-service online search marketing company specializing in ROI-based, data-driven services, today announced the addition of an experienced search marketing specialist to its accomplished Fulfillment Department. The Company is very pleased to have Eric King join its established team of search marketing professionals as their newest Search Production Specialist.
Mr. King, who comes to EngineWorks after more than a year of professional search marketing experience at an interactive agency located in Portland, Oregon, brings advanced knowledge of Search Engine Optimization (SEO) strategies to the Company’s Search Production team. In addition, Eric excels at the creation, implementation, and management of proven Social Media Marketing campaigns, legitimate external Link Building techniques, and cutting-edge Local Search tactics.
Having recently earned his Bachelor of Arts in Business Administration from George Fox University, Eric also has a solid foundation in the principles of marketing and client relations. In his short tenure with the Company, he is already formulating effective online promotional strategies, and directly contributing to the success of several world-class clients at EngineWorks.
“We are excited to have Eric join our experienced team of search specialists”, exclaimed Joanna Bell, Production Manager at EngineWorks, “Along with enhancing our ability to efficiently deliver high-performance solutions to our renowned clients, he has brought a fresh approach to the advanced disciplines at our company, including Local Search and Link Building promotions.”
As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), we are proud to announce that Scott Fish, our Director of Search at EngineWorks, will be imparting his expert advice on how to achieve prominent positioning within Natural search results through legitimate online Link Building strategies at the upcoming SEMpdx Link Building Six Pack. This lively evening of discourse and socializing is taking place at the Hotel deLuxe here in Portland, Oregon on Tuesday, February 9, 2010.
