EngineWorks

In a very encouraging article published today by eMarketer titled ‘Finding the Best Deals Online’, a recent study discovered that in 2009, almost half of all consumers in the United States perceived that shopping online delivered better deals than shopping at retail locations.

As depicted in the eMarketer graph below, a full forty-five percent (45%) of respondents in this survey stated that in November 2009 they found better bargains at e-commerce Web sites, compared to only thirty-four percent (34%) who claimed to have found better deals at brick and mortar locations.

The top three enticements to convince consumers to purchase online are free shipping, free returns, and discounted specials promoted on the home page of an e-commerce Web site, as reported in this same survey.

It is evident that the convenience and perceived savings achieved through making purchases online is spearheading the road to our economic recovery in our great nation.