Search Marketing Blog
2009 Online Holiday Retail Revenue Up Substantially
Posted by Sean McMahon on 01.14.2010
In their January 6, 2010 press release, comScore announced that total online sales during the 2009 holiday season increased an impressive four percent (+4.0%) compared to the same selling period last year. While this increase may seem less than substantial on first glance, it represents a major improvement over the 5.7% decrease during last year’s holiday season.
This very encouraging report validates once again, that more and more consumers are choosing to research and purchase products online rather than contend with crowded malls and out-of-stock situations. As we conveyed in a previous blog post, forty-five percent (45%) consumers perceive that they find better bargains online, compared to only thirty-four percent (34%) who claimed to find better deals at brick and mortar locations. We are confident that this fact contributed to the positive holiday selling season this year.
