Search Marketing Blog
What’s The Best Social Media Strategy Today?
Posted by Sean McMahon on 01.05.2010
A revealing study conducted in September 2009 by MarketingProfs discovered that, even though many professional marketers today are employing Social Media Marketing strategies in an attempt to connect with target audiences, they may not necessarily be implementing the tactics most likely to influence their customers.
This study found that the most common strategy used by marketers on Facebook is an attempt to direct online visitors to branded materials through status updates, and through ‘friending’ tactics. However, the most effective social media strategy implemented by consumer-based companies is to create a Facebook application pertaining to their brand(s).
The following chart from eMarketer summarizes the findings from this MarketingProfs study, and reveals the fact that the strategy perceived to be most successful (as reported by almost 42% of respondents) is Creating a Facebook Application Around a Brand.
If you would like to learn more about how EngineWorks can help you implement a Facebook application, or any other cutting-edge Social Media Marketing strategy, please drop a post on this blog, or reach-out to Mike Rosenberg (mike@engineworks.com) or Angela Yost (angela@engineworks.com).
We can assist you in your efforts to directly connect with more customers and interested communities.
