Archive for January, 2010
“Engaging with customers is the yardstick by which we measure those brands that survive and those that don’t. Marketers now need to appeal to the individual and engage with customers on a one-to-one basis.”
That is the message delivered by David Eldridge, CEO of Alterian, in a re-affirming article today from eMarketer titled ‘Consumers Demand Engagement’. His resounding point is that even though more and more marketers are shifting dollars away from traditional advertising channels to interactive marketing, it is crucial that today’s new media (i.e., digital community marketing and social media networking) be incorporated into an integrated communication strategy, rather than executed as a stand-alone channel.
Today, our Vice President of Client Acquisition, Mike Rosenberg, is attending the Canada-e-Connect Conference taking place at the Delta Centre-Ville located in the heart of downtown Montreal, Quebec. Touted as the leading online strategy conference for Canadian tourism, Canada-e-Connect is presented in association with PhoCusWright, the global leader in travel and tourism research and strategic intelligence.
PORTLAND, Ore. (January 27, 2010) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) company specializing in Search Engine Optimization (SEO), Paid Search Marketing, and Social Media Marketing (SMM) services, is pleased to announce that the Company’s Director of Client Acquisition, Angela Yost, will be attending the 2010 SIA Snow Show in Denver, Colorado on January 28, 2010 through January 31, 2010.
This exciting industry-wide event, sponsored by SnowSports Industries America (SIA), has been the largest winter sports industry trade show for more than five decades. With more than 3,100 exhibitors, representing more than 800 brands, this sold-out conference promises to present the latest products and services related to outdoor winter activities.
Representing the $3 billion snow sports industry, the SIA SnowShow is currently ranked 59th in the list of top 200 trade shows in the United States by Tradeshow Week. As the most popular snow sports industry trade show in the world, this year’s SIA SnowShow will offer invaluable insight into all aspects of this vibrant industry, including data/research, support, marketing products, government affairs representation, and legal services.
SnowSports Industries America (SIA) is a national not-for-profit, North American member-owned trade association representing the snow sports industry. Established in 1954, the trade association works with all stakeholders in the snow sports industry, including alpine, snowboard, AT, telemark, cross country, snowshoe, apparel and accessories, retailers, and resorts, to promote winter sports activities.
Information pertaining to registration and attendance at the 2010 SIA SnowShow in Denver can be accessed the following link:
http://siasnowshow.snowsports.org/
In addition to meeting with prominent representatives from manufacturers and service providers throughout the snow sports industry, Angela Yost will be conveying the value of advanced Search Engine Marketing Services to the thousands of exhibiting companies at this exciting trade show.
PORTLAND, Ore. (January 24, 2010) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) company, is pleased to announce that its Director of Search, Scott Fish, will participate on a panel presentation at the up-coming SEMpdx Link Building Six Pack on Tuesday, February 9, 2010 at the Hotel deLuxe in downtown Portland, Oregon. Mr. Fish will be imparting expert advice on how to achieve prominent positioning within Natural search engine results through legitimate external Link Building strategies.
The SEMpdx Link Building Six Pack will present insight into both basic and advanced techniques for enticing external online sources to direct links to your Web site. In addition to pertinent topics from several search marketing experts, Scott Fish is scheduled to present actionable recommendations for writing and promoting content designed to attract inbound links.
Information on registering and attending this informative event in Portland can be accessed through the following link:
https://www.sempdx.org/blog/events/february-event-link-building-six-pack/
As Director of Search at EngineWorks, Mr. Fish is responsible for imparting his advanced knowledge of search marketing strategies to all members of the Company’s professional Fulfillment Department. In addition, he oversees all client relationship functions in his role as Account Strategy Manager.
The Search Engine Marketing Professionals of Portland (SEMpdx) is an Oregon-based organization whose mission is to inform and educate regional businesses on the benefits of Search Engine Marketing to their bottom line. EngineWorks is proud to be a founding board member of this outstanding professional organization.
In their January 6, 2010 press release, comScore announced that total online sales during the 2009 holiday season increased an impressive four percent (+4.0%) compared to the same selling period last year. While this increase may seem less than substantial on first glance, it represents a major improvement over the 5.7% decrease during last year’s holiday season.
PORTLAND, Ore. (January 14, 2010) — EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company specializing in data-driven, ROI-based interactive solutions, is pleased to announce that the Company’s professional Paid Search Marketing services have achieved tremendous conversion-to-revenue performance for its world-class client, Liftopia Inc.
Liftopia, located online at www.liftopia.com, is the leading online marketplace for discount ski lift tickets to popular alpine resorts across the United States. The firm provides a convenient Internet destination for snow skiing and snowboarding enthusiasts to research and find bargain prices on day tickets and special package deals at more than one-hundred (100) of the nation’s most desirable winter resorts.
Through the professional implementation and management of their advanced Paid Search Marketing campaign, EngineWorks dramatically increased Liftopia’s most important year-over-year performance metrics, including Click-Through-Rate (CTR), average Cost-Per-Visit (CPV), Conversion Rate, Cost-Per-Conversion (CPC), and total number of Conversions.
In December 2009, EngineWorks increased the CTR of visitors arriving via Paid Search listings by 106.5%, compared to the same month in the previous year. Also during this time, Liftopia’s average CPV was reduced by 47.5%. This means that twice as many qualified visitors arrived at the Liftopia Web site, at half the cost.
In addition, the search marketing company was able to significantly increase Liftopia’s Conversion Rate from 2.56% in December 2008, to 4.55% in December 2009. This 77.7% increase in their Conversion Rate lead to a 70.6% reduction in the Cost-Per-Conversion through this Paid Search campaign.
Ultimately, EngineWorks proven strategies, daily campaign management, and custom optimization have resulted in an increase of more than 110% in the total number of Conversions on Liftopia.com in December 2009 compared to December 2008.
“The hard work and dedication from the EngineWorks team,” exclaimed Ron Schneidermann, Co-Founder of Liftopia, “has enabled our company to deliver the best deals in the ski industry to a much larger audience, much more efficiently. We could not be more pleased with the results.”
About Liftopia
Liftopia is the leading online marketplace for discount lift tickets to top alpine resorts across the country. The company helps resorts utilize yield management and distribution best practices from the online travel industry to generate incremental revenue. Liftopia.com partners directly with resorts to offer skiers and riders the best available deal for any given day. Because customers are willing to buy date-specific, non-refundable tickets in advance, Liftopia is able to offer substantial discounts versus other outlets. Liftopia is located online at www.liftopia.com.
In a very encouraging article published today by eMarketer titled ‘Finding the Best Deals Online’, a recent study discovered that in 2009, almost half of all consumers in the United States perceived that shopping online delivered better deals than shopping at retail locations.
A revealing study conducted in September 2009 by MarketingProfs discovered that, even though many professional marketers today are employing Social Media Marketing strategies in an attempt to connect with target audiences, they may not necessarily be implementing the tactics most likely to influence their customers.
