‘Connect With’ is the new ‘Pitch To’
Posted by Sean McMahon on 01.29.2010
“Engaging with customers is the yardstick by which we measure those brands that survive and those that don’t. Marketers now need to appeal to the individual and engage with customers on a one-to-one basis.”
That is the message delivered by David Eldridge, CEO of Alterian, in a re-affirming article today from eMarketer titled ‘Consumers Demand Engagement’. His resounding point is that even though more and more marketers are shifting dollars away from traditional advertising channels to interactive marketing, it is crucial that today’s new media (i.e., digital community marketing and social media networking) be incorporated into an integrated communication strategy, rather than executed as a stand-alone channel.
Today, our Vice President of Client Acquisition, Mike Rosenberg, is attending the Canada-e-Connect Conference taking place at the Delta Centre-Ville located in the heart of downtown Montreal, Quebec. Touted as the leading online strategy conference for Canadian tourism, 
In their January 6, 2010 press release, comScore announced that total online sales during the 2009 holiday season increased an impressive four percent (+4.0%) compared to the same selling period last year. While this increase may seem less than substantial on first glance, it represents a major improvement over the 5.7% decrease during last year’s holiday season.
In a very encouraging article published today by eMarketer titled ‘Finding the Best Deals Online’, a recent study discovered that in 2009, almost half of all consumers in the United States perceived that shopping online delivered better deals than shopping at retail locations.
A revealing study conducted in September 2009 by MarketingProfs discovered that, even though many professional marketers today are employing Social Media Marketing strategies in an attempt to connect with target audiences, they may not necessarily be implementing the tactics most likely to influence their customers.
